Concentration in Advertising Planning & Management (Major in Media Advertising)

Students on Fall 2026, Spring 2027, or Summer 2027 requirements ADPLMGTCON

Requirements

The concentration requires at least 30 credit hours, including the requirements listed below.

Introduction to Advertising Planning. One (1) course:
- MSCH-A 252 Fundamentals of Advertising Management
MSCH-A 252 Fundamentals of Advertising Management

Credits
3
Prerequisites
A grade of C- or higher in MSCH-A 250 or MSCH-C 250; or permission of instructor
Description
Introduces the fundamental skills and theory of brand strategy and management in media advertising.
Brand Management. One (1) course:
- MSCH-A 442 Brand Strategy and Media Management
MSCH-A 442 Brand Strategy and Media Management

Credits
3
Prerequisites
A grade of C- or above in MSCH-C 209 and MSCH-A 301
Description
Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.
Audience Analysis.
1. Media Audience Measurement. One (1) course:
  - MSCH-C 255 Introduction to Media Audience Measurement
  MSCH-C 255 Introduction to Media Audience Measurement
  
  Credits
  3
  Prerequisites
  None
  Description
  Provides an introduction to many of the ways audience behavior is measured and analyzed by media industry professionals and scholars. Covers skill such as basic measurement and questionnaire design principles, reaction time/response latency, continuous response measurement, and peripheral biometrics (heart rate, skin conductance, eye tracking, etc.).
2. Audience Analysis. One (1) course:
  - MSCH-S 348 Audience Analysis
  MSCH-S 348 Audience Analysis
  Credits
  3
  Prerequisites
  None
  Description
  Provides an introduction to communication research methods and data analysis. Course content focuses on methods of collecting, analyzing, interpreting, and reporting data associated with the assessment of media and audiences. Demonstration is made of how these topics apply to the diversity of audience analysis arenas in our contemporary media environment.
  Summer 2027CASE SHcourse
  
  Spring 2027CASE SHcourse
  
  Fall 2026CASE SHcourse
Media Measurement. One (1) course:
- MSCH-M 448 Advanced Media Metrics & Measurement
MSCH-M 448 Advanced Media Metrics & Measurement

Credits
3
Prerequisites
C- or higher in MSCH-C 101 and MSCH-C 207
Description
Covers advanced formative and evaluative research techniques including biometrics, eye-tracking and dynamic self-report response. Examines theoretical underpinnings and challenges of measuring audience exposure to media messages in a fragmented media environment.
IMC Campaign Planning. One (1) course:
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
MSCH-A 441 Integrated Marketing Communication Campaign Planning

Credits
3
Prerequisites
A grade of C- or higher in MSCH-A 301
Description
Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
Advertising Planning Electives. 12 credit hours:
- Advertising.
  - MSCH-A 251 Creative Concepting
  - MSCH-A 315 Advertising and Consumer Culture
  - MSCH-A 330 Art Direction
  - MSCH-A 331 Copywriting
  - MSCH-A 347 Persuasive Messaging in Media
  - MSCH-A 360 Media Advertising Topics
  - MSCH-A 435 Advertising Issues and Research
  - MSCH-A 480 NSAC Competition Team
  - MSCH-A 490 Content Factory
  MSCH-A 251 Creative Concepting
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-A 250, MSCH-C 250, or BUS-C 204
  Description
  Introduces and provides practice in the skill-set necessary to interpret a creative brief for the purpose of developing and implementing an advertising campaign across multiple media channels. Explores the structure and interdependence of the multidisciplinary creative teams that make such campaigns successful.
  MSCH-A 315 Advertising and Consumer Culture
  Credits
  3
  Prerequisites
  None
  Description
  Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
  Summer 2027CASE SHcourse
  
  Spring 2027CASE SHcourse
  
  Fall 2026CASE SHcourse
  MSCH-A 330 Art Direction
  
  Credits
  3
  Prerequisites
  A grade of C- in MSCH-A 251 and MSCH-A 305
  Description
  Covers specific art direction skills required in contemporary advertising through a hands-on, intensive creative workshop.
  
  MSCH-A 331 Copywriting
  
  Credits
  3
  Prerequisites
  A grade of C- in MSCH-A 251 and MSCH-A 305
  Description
  Focuses on developing basic copywriting skills and verbal best practices to facilitate the creation of conceptual advertising across the full spectrum of communication channels.
  
  MSCH-A 347 Persuasive Messaging in Media
  
  Credits
  3
  Prerequisites
  None
  Description
  Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.
  
  MSCH-A 360 Media Advertising Topics
  
  Credits
  1–4 credit hours
  Prerequisites
  None
  Description
  Focuses on emerging trends in media advertising, including related social and political issues, content creation and production, and unique trends and events.
  Repeatability
  May be repeated with a different topic for a maximum of 18 credit hours.
  
  MSCH-A 435 Advertising Issues and Research
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 209; or consent of instructor
  Description
  Critical analysis and research course that seeks to evaluate methods and approaches in advertising as they relate to consumer culture, global ethics, and human nature. Explores scenarios and circumstances present in the ever-changing advertising world and focuses on how and why advertising decisions are made.
  
  MSCH-A 480 NSAC Competition Team
  
  Credits
  3
  Prerequisites
  Junior or senior standing, and consent of instructor
  Description
  As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition.
  
  MSCH-A 490 Content Factory
  
  Credits
  4
  Prerequisites
  Consent of instructor
  Description
  Hands-on course working directly with advertising clients on projects and campaigns in advertising. Ideal for Media Advertising students interested in honing their skill sets in relation to media advertising content creation and/or brand management.
  Repeatability
  May be repeated for credit up to 2 times for a maximum of 8 credit hours.
- Social Media Management and Strategy.
  - MSCH-B 334 Social Media in Sports
  - MSCH-C 320 Social Media Tactics
  - MSCH-D 331 Social Media Cultures
  - MSCH-D 337 Digital Media and Society
  - MSCH-R 455 Social Media Communication Strategies
  MSCH-B 334 Social Media in Sports
  
  Credits
  3
  Prerequisites
  MSCH-C 101 or MSCH-B 330
  Description
  Introduces the theory and practice of social media usage within sports media. Builds skills in content creation and management on the major social networks and explores the implications of audience demographics and communication theory for social media engagement.
  
  MSCH-C 320 Social Media Tactics
  
  Credits
  3
  Prerequisites
  None
  Description
  Provides the knowledge and critical thinking skills needed to better understand social media, how they are utilized across fields such as advertising, journalism, media management and public relations, and what tactical and strategic considerations are necessary to most effectively use social networking tools in commercial and non-profit communication.
  
  MSCH-D 331 Social Media Cultures
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101; or consent of instructor
  Description
  None
  Repeatability
  Social media technologies are an integral part of social life. This course helps students develop a vocabulary for understanding social media critically and analytically. Content includes a history of social media technologies, examinations of how people construct identities and relationships on social media, and how misinformation affects online experiences.
  
  MSCH-D 337 Digital Media and Society
  
  Credits
  3
  Prerequisites
  None
  Description
  Develops frameworks for understanding new media technologies in social contexts. Compares computing, networked digital media, and social media to prior eras of technological change, focusing on interactions among technological, industrial, regulatory, social, and cultural forces.
  
  MSCH-R 455 Social Media Communication Strategies
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101 or MSCH-C 208
  Description
  Examines how social media can be used as an effective component of an organization\'s communication management strategy and when it can potentially hamper effectiveness. Covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.
- Advanced Media Skills.
  - Public Relations.
    - MSCH-R 348 Public Relations Planning and Research
    - MSCH-R 349 Public Relations Writing
    - MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
    - MSCH-R 360 Public Relations Topics
    - MSCH-R 431 Public Relations for Nonprofits
    - MSCH-R 475 International Marketing Communications
    MSCH-R 348 Public Relations Planning and Research
    
    Credits
    3
    Prerequisites
    C- or higher in MSCH-C 208, or consent of instructor
    Description
    Theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets, and research methods.
    
    MSCH-R 349 Public Relations Writing
    
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 208 and (MSCH-A 250, MSCH-C 250, ENG-W 231, ENG-W 240, ENG-W 270, or BUS-C 204)
    Description
    Develops the professional writing skills expected of beginning public relations practitioners, including different approaches to a variety of audiences and media. Focuses on the basics of good writing as well as the art of writing. Provides practice in AP style. Imparts skills needed to work effectively with real-world clients.
    Repeatability
    Credit given for only one of MSCH-R 349 or JOUR-J 349.
    
    MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
    
    Credits
    3
    Prerequisites
    A grade of C- or above in MSCH-C 208 or SOAD-M 109 or MSCH-C 250 or MSCH-J 326
    Description
    Public relations strategies grounded in research and aligned with brand mission and image are integral to the practice of strategic communication management. This course provides training in the knowledge and skills required to develop effective strategies in brand communication within the fashion, beauty, and lifestyle media space.
    
    MSCH-R 360 Public Relations Topics
    
    Credits
    1–4 credit hours
    Prerequisites
    None
    Description
    Topical course that focuses on emerging items in public relations and strategic communication, including related social and political issues, content creation and production, and unique trends and events.
    Repeatability
    Students can take for a total of 3 times and earn up to 9 credit hours
    
    MSCH-R 431 Public Relations for Nonprofits
    
    Credits
    3
    Prerequisites
    C- or higher in MSCH-R 348, or consent of instructor
    Description
    This seminar focuses on how a non-profit organization creates images and how it shapes its programs and goals to gain public support. Assignments and readings are designed to foster a practical understanding of promotional techniques and campaigns using journalistic and other media.
    Repeatability
    Credit given for only one of JOUR-J 431 or MSCH-R 431.
    
    MSCH-R 475 International Marketing Communications
    
    Credits
    3
    Prerequisites
    None
    Description
    Global connectivity - accessible news media, borderless social platforms, worldwide brand presence - demands expertise in the design and implementation of international strategic communications. Addresses the myriad considerations, opportunities, and challenges of international branding and marketing.
  - Media Management Electives.
    - MSCH-B 331 Managing Sports Media
    - MSCH-C 320 Social Media Tactics
    - MSCH-C 365 Live from LA: Pros Make Movies
    - MSCH-C 366 The Business of Producing Motion Pictures
    - MSCH-J 409 Media Management
    - MSCH-J 423 Public Opinion
    - MSCH-J 448 Global Journalism: Issues and Research
    - MSCH-J 470 Broadcast Media Analysis
    - MSCH-L 317 Media Ethics and Professional Responsibility
    - MSCH-L 322 Media Policymaking
    - MSCH-M 310 Disruptors: Internet Industries
    - MSCH-M 330 Production Management
    - MSCH-M 332 Media Law for Producers
    - MSCH-M 411 Media Industries and Cultural Production
    - MSCH-M 413 Global Media Issues
    - MSCH-M 453 Media Industry Topics
    - MSCH-R 450 Public Relations Management
    - MSCH-T 311 History of Electronic Media
    - MSCH-T 427 International Media Networks
    MSCH-B 331 Managing Sports Media
    
    Credits
    3
    Prerequisites
    MSCH-C 218, MSCH-C 227, or MSCH-B 330
    Description
    Overview of the sports media industry including processes of content distribution, finance, and technology. Provides historical background of the business of media. Students learn about the symbiotic financial relationship between sports and the media, including team- and league-based media that compete with traditional media.
    
    MSCH-C 320 Social Media Tactics
    
    Credits
    3
    Prerequisites
    None
    Description
    Provides the knowledge and critical thinking skills needed to better understand social media, how they are utilized across fields such as advertising, journalism, media management and public relations, and what tactical and strategic considerations are necessary to most effectively use social networking tools in commercial and non-profit communication.
    
    MSCH-C 365 Live from LA: Pros Make Movies
    
    Credits
    3
    Prerequisites
    None
    Description
    Featuring a series of interactive guest lectures featuring filmmaking professionals, students gain an understanding of every aspect of the filmmaking process from conceptualization to multi-platform distribution.
    Grading
    S/F grading.
    
    MSCH-C 366 The Business of Producing Motion Pictures
    
    Credits
    3
    Prerequisites
    None
    Description
    Explores the organizational, business, promotional, and legal aspects of producing a commercial feature film for a major motion picture studio.
    Grading
    S/F grading.
    
    MSCH-J 409 Media Management
    
    Credits
    3
    Prerequisites
    At least junior standing; or consent of instructor
    Description
    Research seminar that examines techniques and processes used in managing media organizations. Through discussions, case analysis, and group projects, the course explores organizational missions and social responsibilities, market analysis techniques, personnel management issues, and budgeting.
    Repeatability
    Credit given for only one of JOUR-J 409 or MSCH-J 409.
    
    MSCH-J 423 Public Opinion
    
    Credits
    3
    Prerequisites
    At least junior standing; or consent of instructor
    Description
    Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems.
    Repeatability
    Credit given for only one of JOUR-J 423 or MSCH-J 423.
    MSCH-J 448 Global Journalism: Issues and Research
    Credits
    3
    Prerequisites
    At least junior standing; or consent of instructor
    Description
    Structure and function of international communication systems and barrier to flow of information among nations. Emphasis on gathering and disseminating information around the world. Study of the major newspapers of the world, international news agencies, and international broadcasting and satellite networks.
    Repeatability
    Credit given for only one of JOUR-J 448 or MSCH-J 448.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-J 470 Broadcast Media Analysis
    Credits
    3
    Prerequisites
    At least junior standing; or consent of instructor
    Description
    Seminar on problems of communicating news through aural and visual channels. Application of communications theory to broadcast news and public affairs presentations. Study of effects of format, verbal content, nonverbal content, and presenter on communication process.
    Repeatability
    Credit given for only one of JOUR-J 470 or MSCH-J 470.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-L 317 Media Ethics and Professional Responsibility
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 207 or MSCH-C 213
    Description
    An analysis of the media environment, including organizational structure, corporate responsibility, and the role of the individual in the media environment. Formulation of ethical principles to guide media policy and practice.
    Repeatability
    Credit given for only one of MSCH-L 317 or TEL-T 316.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-L 322 Media Policymaking
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 207; or consent of instructor
    Description
    Overview of basic U.S. law and government. Specific analysis of who makes U.S. media policy, how it is done, and its effects. Course includes a case study of recent policymaking that varies each semester.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-M 310 Disruptors: Internet Industries
    
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 101
    Description
    What is the cultural mindset of technology entrepreneurs? How and why did the rise of Silicon Valley occur? This course considers the economic, social, financial, and legal forces present in the disruption industry, and how entrepreneurs leverage digital technologies and change the rules of how societies think and interact.
    
    MSCH-M 330 Production Management
    
    Credits
    3
    Prerequisites
    C- or higher in MSCH-C 223 and MSCH-C 228 OR MSCH-C 229; or consent of instructor
    Description
    Explores the organizational, economic/ business, and legal aspects of production management of commercial and noncommercial projects, including television and news media.
    
    MSCH-M 332 Media Law for Producers
    
    Credits
    3
    Prerequisites
    None
    Description
    In the complex new media age people who create and distribute content constantly intersect with an equally complex legal environment. This course explores legal issues such as contracts and permissions; intellectual property and service-marks; privacy and fraud; slander and libel; and employment and unions.
    MSCH-M 411 Media Industries and Cultural Production
    Credits
    3
    Prerequisites
    None
    Description
    Examines the social, economic, and cultural forces that influence the creation of programs and genres in the media industries. Topic varies, but may explore the role of networks, advertisers, studios, and independent producers.
    Repeatability
    Credit given for only one of CMCL-C 411 or MSCH-M 411.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-M 413 Global Media Issues
    Credits
    3
    Prerequisites
    C- or higher in MSCH-C 101, or consent of instructor
    Description
    Advanced study of media from a global perspective focusing on particulars, trends, or issues. Topics vary.
    Repeatability
    Credit given for only one of MSCH-M 413 or TEL-T 413.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-M 453 Media Industry Topics
    
    Credits
    1–3 credit hours
    Prerequisites
    C- or higher in MSCH-C 101 and MSCH-C 207, or consent of instructor
    Description
    Exploration of management or strategic problems and issues in telecommunications. Topics vary.
    Repeatability
    May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 453 and TEL-T 453.
    
    MSCH-R 450 Public Relations Management
    
    Credits
    3
    Prerequisites
    C- or higher in MSCH-R 348 or MSCH-R 349, or consent of instructor
    Description
    Focuses on the strategic, financial, and leadership skills necessary to become a manager and leader in the public relations industry. Examines the functions of public relations management, and application of these functions in a variety of industry roles and job settings.
    
    MSCH-T 311 History of Electronic Media
    
    Credits
    3
    Prerequisites
    None
    Description
    Discussion of how today's electronic media was shaped by past inventions, business innovations and regulatory decisions. Traces the development of mass communication from the telegraph to the telephone, radio, and television to the arrival of digital communication technologies.
    MSCH-T 427 International Media Networks
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 101
    Description
    A comparative study of the development of broadband networks in different parts of the world. The interaction between national telecommunications policies and international arrangements, institutions, and structures.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
  - Media Theory and Concepts.
    - MSCH-B 445 Sports and Television
    - MSCH-C 350 Media Topics
    - MSCH-F 425 Media Theories
    - MSCH-S 310 Sex in the Media
    - MSCH-S 312 Politics and the Media
    - MSCH-S 315 Media Processes and Effects
    - MSCH-S 317 Children and Media
    - MSCH-S 414 Public Communication Campaigns
    - MSCH-S 452 Communicating Climate Change
    - MSCH-S 471 Applying Theory to Media Design
    MSCH-B 445 Sports and Television
    Credits
    3
    Prerequisites
    C- or higher in MSCH-C 203, MSCH-C 207, MSCH-C 208, MSCH-C 209, or MSCH-B 330
    Description
    Seminar exploring issues in televised sports in support of and in conflict with other cultural icons in society, business, and education. Includes writing on the ways sports, as program content, influences the television industry and on the ways television influences college and professional sports.
    Repeatability
    Credit given for only one of MSCH-B 445 or MSCH-S 445
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-C 350 Media Topics
    
    Credits
    1–4 credit hours
    Prerequisites
    None
    Description
    Examines emerging items in media, including related social and political issues, content creation and production, and unique trends and events.
    Repeatability
    Can be repeated for up to 9 hours
    MSCH-F 425 Media Theories
    Credits
    3
    Prerequisites
    None
    Description
    Media theory is the intellectual practice of asking foundational questions about media's relationships to society, culture, the world, and how it affects us. Addresses a range of critical-cultural theories on film, television, digital, video, immersive, and mobile media that constitute our media worlds and experiences.
    
    Summer 2027CASE AHcourse
    
    Spring 2027CASE AHcourse
    
    Fall 2026CASE AHcourse
    MSCH-S 310 Sex in the Media
    Credits
    3
    Prerequisites
    None
    Description
    Explores the role and portrayal of sex and sexuality in media and examines in detail the potential social and psychological effects of exposure to sexual content in the media.
    Repeatability
    Credit give for only on of MSCH-S 410 or MSCH-S 310.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-S 312 Politics and the Media
    Credits
    3
    Prerequisites
    None
    Description
    Examines the relationship between media and modern politics. Topics will vary.
    Repeatability
    Credit given for only one of MSCH-S 312 or TEL-T 312.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-S 315 Media Processes and Effects
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 213; or consent of instructor
    Description
    Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms.
    Repeatability
    Credit given for only one of MSCH-S 315 or TEL-T 314.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-S 317 Children and Media
    Credits
    3
    Prerequisites
    C- or higher in MSCH-C 213, or consent of instructor
    Description
    Acquaints students with the popular and research literatures on children and media, including television and computers. Students will be expected to identify recurring themes and topics related to children and media and to evaluate their significance in understanding the role of media in children's lives.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-S 414 Public Communication Campaigns
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 213; or consent of instructor
    Description
    Theoretical backgrounds of media campaigns; analyses of persuasion strategies, campaign goals, communication media, audiences, and campaign effectiveness. Case studies of campaigns for social action; original analysis of specific campaigns.
    Repeatability
    Credit given for only one of MSCH-S 414 or TEL-T 414.
    
    Summer 2027CASE SHcourse
    
    Spring 2027CASE SHcourse
    
    Fall 2026CASE SHcourse
    MSCH-S 452 Communicating Climate Change
    Credits
    3
    Prerequisites
    None
    Description
    Provides an overview of public opinion on climate change, introduces different theoretical perspectives on the barriers to public engagement with the topic, and examines the effectiveness of different methods of climate change communication designed to foster public engagement.
    
    Summer 2027CASE SLcourse
    
    Spring 2027CASE SLcourse
    
    Fall 2026CASE SLcourse
    MSCH-S 471 Applying Theory to Media Design
    
    Credits
    3
    Prerequisites
    A grade of C- or higher in MSCH-C 101 or MSCH-H 101
    Description
    Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments.
    Repeatability
    Credit given for only one of MSCH-S 471 or TEL-T 471.
- Internship and Experiential Courses.
  - MSCH-X 360 The Media School in Los Angeles
  - MSCH-X 373 Media Internship in Los Angeles
  - MSCH-X 374 WIUX Internship
  - MSCH-X 375 IUSTV Internship
  - MSCH-X 376 IDS Internship
  - MSCH-X 472 Media Internship
  - MSCH-X 490 Projects in Media (Approval of the Director of Undergraduate Studies required)
  MSCH-X 360 The Media School in Los Angeles
  
  Credits
  1–4 credit hours
  Prerequisites
  Must be accepted into the Media School's Semester in Los Angeles program
  Description
  Focuses on topics relevant to the Media School's Semester in Los Angeles program. Explores various aspects of the entertainment and media industries under the instruction of industry professionals.
  Repeatability
  May be repeated with different topics for a maximum of 15 credit hours.
  
  MSCH-X 373 Media Internship in Los Angeles
  
  Credits
  1–6 credit hours
  Prerequisites
  At least sophomore standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school. Application is available on the Media School website
  Description
  Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward any MSCH degree or concentration. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
  Repeatability
  May be repeated up to 6 times for a maximum of 6 credit hours.
  Grading
  S/F grading
  
  MSCH-X 374 WIUX Internship
  
  Credits
  1–3 credit hours
  Prerequisites
  Application approved by WIUX supervisor and Media School
  Description
  Supervised internship working in a media-related role with WIUX Student Radio.
  Repeatability
  May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
  Grading
  S/F grading.
  
  MSCH-X 375 IUSTV Internship
  
  Credits
  1–3 credit hours
  Prerequisites
  Application approved by IUSTV supervisor and Media School
  Description
  Supervised internship working in a media-related role with IUSTV.
  Repeatability
  May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
  Grading
  S/F grading.
  
  MSCH-X 376 IDS Internship
  
  Credits
  1–3 credit hours
  Prerequisites
  Application approved by IDS supervisor and Media School
  Description
  Supervised internship working in a media-related role with the Indiana Daily Student.
  Repeatability
  May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
  Grading
  S/F grading.
  
  MSCH-X 472 Media Internship
  
  Credits
  1–6 credit hours
  Prerequisites
  At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
  Notes
  Application is available on the Media School website
  Description
  Work in a media industry internship with structured assignments connecting professional experience to academic and career goals. Earn credit based on a minimum of 45 work hours per credit, up to six credit hours toward any Media School undergraduate degree. Students complete a critical analysis paper and receive supervisor evaluation.
  Repeatability
  May be repeated for a maximum of 6 credit hours in MSCH-X 472 and MSCH-I 382.
  Grading
  S/F grading.
  
  MSCH-X 490 Projects in Media
  
  Credits
  1–6 credit hours
  Prerequisites
  Application approved by director of undergraduate studies, instructor, and facilities and technology director (when relevant)
  Notes
  Application is available on the Media School website
  Description
  Opportunity for individual and group projects in media production and journalism; work with faculty member on individual or group basis.
  Repeatability
  May be repeated for a maximum of 6 credit hours in MSCH-X 475, MSCH-X 490, and TEL-T 498.
Concentration Hours and Minimum Grade Requirements.
1. Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
2. Major Upper Division Courses. At least 18 credit hours in the major must be completed at the 300-499 level.
3. Minimum Grade. A grade of C- or higher is required for a course to count toward a requirement in the major.

Concentration Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100–499 level with the MSCH subject area prefix—as well as any other subject areas that are deemed functionally equivalent
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception

Exceptions to and substitutions for concentration requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.

Concentration in Advertising Planning & Management (Major in Media Advertising)

Requirements

Concentration hours

Concentration Area Courses

Concentration requirement exceptions and substitutions