Requirements
The concentration requires at least 30 credit hours, including the requirements listed below.
- Introduction to Creative Advertising. One (1) course:
- MSCH-A 251 Creative Concepting
MSCH-A 251 Creative Concepting
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 250, MSCH-C 250, or BUS-C 204
- Description
- Introduces and provides practice in the skill-set necessary to interpret a creative brief for the purpose of developing and implementing an advertising campaign across multiple media channels. Explores the structure and interdependence of the multidisciplinary creative teams that make such campaigns successful.
- Creative Career Focus. One (1) course:
- MSCH-A 330 Art Direction
- MSCH-A 331 Copywriting
MSCH-A 330 Art Direction
- Credits
- 3
- Prerequisites
- A grade of C- in MSCH-A 251 and MSCH-A 305
- Description
- Covers specific art direction skills required in contemporary advertising through a hands-on, intensive creative workshop.
MSCH-A 331 Copywriting
- Credits
- 3
- Prerequisites
- A grade of C- in MSCH-A 251 and MSCH-A 305
- Description
- Focuses on developing basic copywriting skills and verbal best practices to facilitate the creation of conceptual advertising across the full spectrum of communication channels.
- Advertising Portfolio.
- Advertising Portfolio Workshop I. One (1) course:
- MSCH-A 450 Advertising Portfolio Workshop
MSCH-A 450 Advertising Portfolio Workshop
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 251 and MSCH-A 305
- Description
- Hands-on workshop focused on the creation of advertising and marketing communication content and campaigns to be showcased on a professional advertising portfolio website.
- Advertising Portfolio Workshop II. One (1) course:
- MSCH-A 451 Advertising Portfolio Workshop 2
MSCH-A 451 Advertising Portfolio Workshop 2
- Credits
- 4
- Prerequisites
- A grade of C- or higher in MSCH-A 450; or consent of instructor
- Description
- Advanced workshop concentrating on cross-channel brand storytelling. Campaign projects emphasize techniques for content creation found in contemporary industry IMC advertising. Focuses on adding depth, breadth and sophistication to individual portfolios. Portfolios will be evaluated by industry professionals.
- Advertising Portfolio Workshop I. One (1) course:
- Creative Advertising Electives. 18 credit hours:
- Advertising.
- MSCH-A 360 Media Advertising Topics
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 480 NSAC Competition Team
- MSCH-A 490 Content Factory
MSCH-A 360 Media Advertising Topics
- Credits
- 1–4 credit hours
- Prerequisites
- None
- Description
- Focuses on emerging trends in media advertising, including related social and political issues, content creation and production, and unique trends and events.
- Repeatability
- May be repeated with a different topic for a maximum of 18 credit hours.
MSCH-A 441 Integrated Marketing Communication Campaign Planning
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301
- Description
- Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
MSCH-A 480 NSAC Competition Team
- Credits
- 3
- Prerequisites
- Junior or senior standing, and consent of instructor
- Description
- As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition.
MSCH-A 490 Content Factory
- Credits
- 4
- Prerequisites
- Consent of instructor
- Description
- Hands-on course working directly with advertising clients on projects and campaigns in advertising. Ideal for Media Advertising students interested in honing their skill sets in relation to media advertising content creation and/or brand management.
- Repeatability
- May be repeated for credit up to 2 times for a maximum of 8 credit hours.
- Art Direction.
- MSCH-A 330 Art Direction
- MSCH-J 365 Graphic Design I
- MSCH-J 465 Graphic Design II
- SOAD-A 102 Creative Core: Drawing
- SOAD-S 200 Drawing I
- SOAD-S 210 Digital Art: Survey and Practice
- SOAD-S 300 Drawing II
- SOAD-S 310 Interactive Multimedia
- SOAD-S 313 3D Computer Graphics
MSCH-A 330 Art Direction
- Credits
- 3
- Prerequisites
- A grade of C- in MSCH-A 251 and MSCH-A 305
- Description
- Covers specific art direction skills required in contemporary advertising through a hands-on, intensive creative workshop.
MSCH-J 365 Graphic Design I
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226
- Description
- Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving, and ethical practice. Uses Adobe programs, HTML, CSS, and other coding to produce original media projects for mass and targeted audiences.
- Repeatability
- Credit given for only one of MSCH-J 365 or MSCH-J 463.
MSCH-J 465 Graphic Design II
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 365, or consent of instructor
- Description
- Continues from Graphic Design I, incorporating advanced digital graphic design skills and creative problem solving for a series of media projects using illustration, logo design, creative typography and layout in a variety of media formats including print and interactive design for mobile devices.
- Repeatability
- Credit given for only one of JOUR-J 465 or MSCH-J 465.
SOAD-A 102 Creative Core: Drawing
- Credits
- 3
- Prerequisites
- None
- Description
- Development of visual awareness and coordination of perceptual and manual skills; seeing, representing, and inventing on an experimental, exploratory level in two dimensions. Includes placement, scale, volume, light, formal articulation, and investigation of graphic tools and media.
- Repeatability
- Credit given for only one of FINA-F 100 or SOAD-A 102.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 200 Drawing I
- Credits
- 3
- Prerequisites
- None
- Description
- Preliminary course for advancement in drawing, stressing basic visual awareness; seeing, representing, and technical command on a two-dimensional surface. Problems in handling placement, scale, space, volume, light, and formal articulation.
- Repeatability
- Credit given for only one of FINA-S 200 or SOAD-S 200.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 210 Digital Art: Survey and Practice
- Credits
- 3
- Prerequisites
- None
- Description
- Beginning class on digital media's role in the world of art production and reception. Class emphasizes learning to use digital media to produce original, creative art work. Students use Adobe Photoshop, Premiere, Dreamweaver, and Autodesk Mudbox to create their own artworks. Topics include digital imaging, video art, interactive art, and 3D modeling.
- Repeatability
- Credit given for only one of FINA-D 210 or SOAD-S 210.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 300 Drawing II
- Credits
- 3
- Prerequisites
- SOAD-A 101, SOAD-A 102, or SOAD-A 103; and SOAD-S 200 or SOAD-S 201; or consent of instructor
- Description
- Intermediate course in drawing from the model and other sources. Emphasis on technical command of the media in conjunction with the development of a visual awareness. Continued problems in the articulation of space, scale, volume, value, and linear sensitivity.
- Repeatability
- May be repeated for a maximum of 6 credit hours in SOAD-S 300 and FINA-S 301.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 310 Interactive Multimedia
- Credits
- 3
- Prerequisites
- SOAD-A 101, SOAD-A 102, or SOAD-A 103; and SOAD-S 210; or consent of instructor
- Description
- Hands-on studio course exploring the intersection of art, technology, and human behavior by looking at the various bodies of knowledge that inform the interactive multimedia from storytelling, interaction design, installation, public intervention, and creative coding. This project-based course covers conceptually-oriented digital art practices spanning audio & video production, coding with HTML5, CSS, JavaScript, animation in Adobe After Effects, and physical computing with Arduino.
- Repeatability
- Credit given for only one of SOAD-S 310 and FINA-D 310.
SOAD-S 313 3D Computer Graphics
- Credits
- 3
- Prerequisites
- SOAD-A 101, SOAD-A 102, or SOAD-A 103; and SOAD-S 210; or consent of instructor
- Description
- Hands-on studio course exploring the technical development of three-dimensional computer graphics for state-of-the-art display systems. Includes investigation of user-interface design, creation of 3D graphical environments, and exploration of the parallel drives toward content creation and visual aesthetics.
- Repeatability
- Credit given for only one of FINA-D 318 and SOAD-S 313.
- Copywriting.
- ENG-L 204 Introduction to Fiction
- ENG-L 205 Introduction to Poetry
- ENG-L 206 Introduction to Prose (Excluding Fiction)
- ENG-W 203 Creative Writing
- MSCH-A 331 Copywriting
- MSCH-P 331 Introduction to Screenwriting
ENG-L 204 Introduction to Fiction
- Credits
- 3
- Prerequisites
- None
- Description
- Representative works of fiction; structural techniques in the novel. Novels and short stories from several ages and countries.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
ENG-L 205 Introduction to Poetry
- Credits
- 3
- Prerequisites
- None
- Description
- Kinds, conventions, and elements of poetry in a selection of poems from several historical periods.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
ENG-L 206 Introduction to Prose (Excluding Fiction)
- Credits
- 3
- Prerequisites
- None
- Description
- Varieties of nonfictional prose, such as autobiography, biography, and the essay. Representative works from several periods and countries.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
ENG-W 203 Creative Writing
- Credits
- 3
- Prerequisites
- None
- Notes
- Does not satisfy the English composition requirement
- Description
- Exploratory course in the writing of poetry and/or fiction.
- Repeatability
- May be repeated with a different topic for a maximum of 6 credit hours.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
MSCH-A 331 Copywriting
- Credits
- 3
- Prerequisites
- A grade of C- in MSCH-A 251 and MSCH-A 305
- Description
- Focuses on developing basic copywriting skills and verbal best practices to facilitate the creation of conceptual advertising across the full spectrum of communication channels.
MSCH-P 331 Introduction to Screenwriting
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 223 or MSCH-C 250
- Description
- Introductory course covering formal elements of Hollywood-style narrative screenwriting, focusing on screenplay format, stages of story development, story structure, character arcs, plotting, conflict, theme, point-of-view, dialogue, subtext, and scene description. Analyzes distinctions between literary writing and screenwriting.
- Advanced Media Skills.
- Filmmaking.
- MSCH-C 229 Introduction to Single-Camera Production
- MSCH-P 350 Media Production Topics (Approved topics: ) (approved topics only; see academic advisor)
- MSCH-P 361 Intermediate Motion Picture Production
- MSCH-P 362 Cinematography
- MSCH-P 423 Advanced Cinematic Lighting
- MSCH-P 424 Advanced Cinematography
- MSCH-P 434 Advanced Documentary Filmmaking: Theory & Practice
- MSCH-P 436 Advanced Production Workshop (Approved topics: ) (approved topics only; see academic advisor)
- MSCH-P 460 Advanced Motion Picture Production
- MSCH-P 467 Short Film
MSCH-C 229 Introduction to Single-Camera Production
- Credits
- 3
- Prerequisites
- None
- Description
- Outlines the basic procedures, techniques, and theories for the production of a video. Main focal points and concentrations include cinematography, lighting, and editing of digital video using single-cam and dual system audio/video recording techniques. Uses DSLR and cinema camera technology and incorporates an HD workflow.
MSCH-P 350 Media Production Topics
- Credits
- 1–3 credit hours
- Prerequisites
- None
- Description
- Exploration of design or production problems and issues in telecommunications. Topics vary.
- Repeatability
- May be repeated with different topics for a maximum of 30 credit hours
MSCH-P 361 Intermediate Motion Picture Production
- Credits
- 3
- Prerequisites
- A grade of C- of higher in MSCH-C 229; or consent of instructor
- Description
- Focuses on the ecology of the department-based work environment of a professional motion picture set. Provides practice in the various film crew roles, including producer, director, cinematographer, gaffer, script supervisor, production designer, assistant director, sound recordist, boom operator, data wrangler/editor, grip, and unit production manager.
MSCH-P 362 Cinematography
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 229 and MSCH-P 361
- Description
- Focuses on camera to post workflows and professional camera crew skills, including how to operate cinema package cameras and light for cinematic productions. Explores and evaluates cinema techniques that are utilized in film and television production.
MSCH-P 423 Advanced Cinematic Lighting
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-P 361
- Description
- Expands on basic cinematic lighting techniques and establishes a correlation between lighting for film and digital mediums through analytical and hands-on applications of lighting and film/electronic cinematography.
MSCH-P 424 Advanced Cinematography
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-P 362
- Description
- Focuses on the ability to determine how to illustrate the subtext of a production through the cinematography. Explores the differences and nuances of advanced cinematography techniques and equipment.
MSCH-P 434 Advanced Documentary Filmmaking: Theory & Practice
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 223; and MSCH-C228 or MSCH-C 229; or consent of instructor
- Description
- Focuses on the development and production of a larger scale documentary, including research, story development, writing, filming, and editing.
MSCH-P 436 Advanced Production Workshop
- Credits
- 1–3 credit hours
- Prerequisites
- C- or higher in MSCH P-344 or MSCH-P 360 or MSCH-P 361; or consent of instructor
- Description
- A capstone course for the Film, Television, and Digital Production concentration focused on planning, directing, and producing programs or program segments that may air on WTIU, Indiana University\'s public television station.
- Repeatability
- May be repeated with different topics for up to nine credit hours.
MSCH-P 460 Advanced Motion Picture Production
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-P 361; or consent of instructor
- Description
- Covers advanced procedures, theories, and techniques for large-scale motion picture production. Main topics include cinematography, lighting, and cinematic digital video editing with a variety of single-cam and dual system recording techniques. Uses HD cameras and jam sync technology and highlights industry-level postproduction workflow.
MSCH-P 467 Short Film
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 229, MSCH-P 331 and MSCH-P 361
- Description
- Focuses on scripted storytelling and provides opportunities to hone individual style as a filmmaker through the production of short films using industry-standard technologies, interaction with local short film producers, and critical analysis of short form cinematic pieces.
- Graphic Design.
- MSCH-J 365 Graphic Design I
- MSCH-J 464 Infographics
- MSCH-J 465 Graphic Design II
- SOAD-S 250 Graphic Design I
- SOAD-S 351 Graphic Design II Typography
- SOAD-S 352 Graphic Design II Production
MSCH-J 365 Graphic Design I
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226
- Description
- Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving, and ethical practice. Uses Adobe programs, HTML, CSS, and other coding to produce original media projects for mass and targeted audiences.
- Repeatability
- Credit given for only one of MSCH-J 365 or MSCH-J 463.
MSCH-J 464 Infographics
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 365, or consent of instructor
- Description
- Analysis of quantitative data and creation of visual informational graphics for media audiences. Introduction to interactive data visualization through scripting and online tools. Creation of chart packages, data maps and explanatory diagrams for publication to mass and targeted audiences.
- Repeatability
- Credit given for only one of JOUR-J 464 or MSCH-J 464.
MSCH-J 465 Graphic Design II
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 365, or consent of instructor
- Description
- Continues from Graphic Design I, incorporating advanced digital graphic design skills and creative problem solving for a series of media projects using illustration, logo design, creative typography and layout in a variety of media formats including print and interactive design for mobile devices.
- Repeatability
- Credit given for only one of JOUR-J 465 or MSCH-J 465.
SOAD-S 250 Graphic Design I
- Credits
- 3
- Prerequisites
- None
- Description
- Drawing and perception in the history and practice of visual communication, including a basic introduction to the field and exercises with pencil, marker, computer, and other tools, to produce symbols, letter forms, and symbol-letter combinations.
- Repeatability
- Credit given for only one of FINA-S 250 or SOAD-S 250.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 351 Graphic Design II Typography
- Credits
- 3
- Prerequisites
- SOAD-A 101, SOAD-A 102, or SOAD-A 103; and SOAD-S 250; or consent of instructor
- Description
- Studies in visual communication with an emphasis on typography, including measurement and structure, detail and refinement, hierarchy and legibility, tools, and application to various media in digital and print formats. An introduction to type history, aesthetics and analysis are also considered.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 352 Graphic Design II Production
- Credits
- 3
- Prerequisites
- SOAD-S 351 or FINA-S 351; or consent of instructor
- Description
- Advanced studio in graphic design for sharpening production and packaging, design research, and problem solving skills to create unique communications. Other areas of focus include: brand strategy, design functionality, points of entry, interaction, and user experience.
- Repeatability
- Credit given for only one of FINA-S 352 or SOAD-S 352.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
- Photography.
- MSCH-J 344 Photojournalism Reporting
- MSCH-J 444 Advanced Photojournalism
- SOAD-N 198 Introduction to Photography for Non-Majors
- SOAD-S 290 Photography I
- SOAD-S 390 Photography II
MSCH-J 344 Photojournalism Reporting
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 251
- Notes
- Must have own camera
- Description
- Intermediate photojournalism course focused on advanced camera operation, visual storytelling, and photo editing in a digital media environment. Produce, edit, publish, and critique assignments: portraits, news, features, sports, and multimedia photo essays. Readings and discussions address ethics, law, history, and professional practice.
MSCH-J 444 Advanced Photojournalism
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-J 344
- Description
- Advanced techniques of reporting and interpreting news with photography practice in news, sports, features, photographic essays, color photography, electronic imaging, and studio illustration.
- Repeatability
- Credit given for only one of JOUR-J 444 or MSCH-J 444.
SOAD-N 198 Introduction to Photography for Non-Majors
- Credits
- 3
- Prerequisites
- None
- Description
- A contemporary introduction to fine art photography. Covers technical, aesthetic and historical issues of quality image making. Assigned projects demonstrate and develop conceptual and technical understanding of materials. Discussions provide hands-on technical assistance and help in editing and critiquing visual assignments. Requires a digital SLR camera or a digital camera with full manual controls.
- Repeatability
- Credit given for only one of FINA-N 198 or SOAD-N 198.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 290 Photography I
- Credits
- 3
- Prerequisites
- None
- Description
- Basic practice of digital camera operation, exposure calculation, exposing, image file management, image optimization and digital printing. Guidance toward establishment of a personal photographic aesthetic. A digital SLR camera is required.
- Repeatability
- Credit given for only one of FINA-S 291 or SOAD-S 290.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
SOAD-S 390 Photography II
- Credits
- 3
- Prerequisites
- SOAD-A 101, SOAD-A 102, or SOAD-A 103; and SOAD-S 290; or consent of instructor
- Description
- Practice of digital color or chemical photography: camera work, darkroom practices, appreciation of photographs, and experience in expressive use of the medium.
- Repeatability
- May be repeated with a different topic for a maximum of 6 credit hours.
- Summer 2027CASE AHcourseSpring 2027CASE AHcourseFall 2026CASE AHcourse
- Podcast Production.
- MSCH-J 331 Podcasting and Audio Storytelling
- MSCH-J 431 Advanced Podcasting and Audio Storytelling
MSCH-J 331 Podcasting and Audio Storytelling
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 226 or MSCH-C 250; or consent of instructor
- Description
- Explores podcasting and audio storytelling as mediums of expression and content, through both listening and production. Provides practice in technical skills for audio storytelling and the application of those skills to the processes of finding stories, interviewing guests, and writing scripts.
MSCH-J 431 Advanced Podcasting and Audio Storytelling
- Credits
- 3
- Prerequisites
- MSCH-J 331 or consent of instructor
- Description
- Imparts an understanding of how audio production and editing work in a professional setting. Hones the technical skills required for production. Focuses on improving work quality, developing the speed and efficiency required in professional settings, and learning the critical listening skills needed to edit individually and in collaboration.
- Public Relations.
- MSCH-C 208 Principles of Public Relations
- MSCH-R 348 Public Relations Planning and Research
- MSCH-R 349 Public Relations Writing
- MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
- MSCH-R 360 Public Relations Topics
- MSCH-R 431 Public Relations for Nonprofits
- MSCH-R 475 International Marketing Communications
MSCH-C 208 Principles of Public Relations
- Credits
- 3
- Prerequisites
- None
- Description
- Introduction to public relations. Examines theory and practice of public relations, how public relations operates in organizations, and its impact on stakeholders and society. Topics include approaches to persuasion, media relations, crisis communication, reputation management, and ethics.
- Repeatability
- Credit given for only one of JOUR-J 321, MSCH-C 208, or MSCH-R 321.
MSCH-R 348 Public Relations Planning and Research
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 208, or consent of instructor
- Description
- Theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets, and research methods.
MSCH-R 349 Public Relations Writing
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 208 and (MSCH-A 250, MSCH-C 250, ENG-W 231, ENG-W 240, ENG-W 270, or BUS-C 204)
- Description
- Develops the professional writing skills expected of beginning public relations practitioners, including different approaches to a variety of audiences and media. Focuses on the basics of good writing as well as the art of writing. Provides practice in AP style. Imparts skills needed to work effectively with real-world clients.
- Repeatability
- Credit given for only one of MSCH-R 349 or JOUR-J 349.
MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 208 or SOAD-M 109 or MSCH-C 250 or MSCH-J 326
- Description
- Public relations strategies grounded in research and aligned with brand mission and image are integral to the practice of strategic communication management. This course provides training in the knowledge and skills required to develop effective strategies in brand communication within the fashion, beauty, and lifestyle media space.
MSCH-R 360 Public Relations Topics
- Credits
- 1–4 credit hours
- Prerequisites
- None
- Description
- Topical course that focuses on emerging items in public relations and strategic communication, including related social and political issues, content creation and production, and unique trends and events.
- Repeatability
- Students can take for a total of 3 times and earn up to 9 credit hours
MSCH-R 431 Public Relations for Nonprofits
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-R 348, or consent of instructor
- Description
- This seminar focuses on how a non-profit organization creates images and how it shapes its programs and goals to gain public support. Assignments and readings are designed to foster a practical understanding of promotional techniques and campaigns using journalistic and other media.
- Repeatability
- Credit given for only one of JOUR-J 431 or MSCH-R 431.
MSCH-R 475 International Marketing Communications
- Credits
- 3
- Prerequisites
- None
- Description
- Global connectivity - accessible news media, borderless social platforms, worldwide brand presence - demands expertise in the design and implementation of international strategic communications. Addresses the myriad considerations, opportunities, and challenges of international branding and marketing.
- Filmmaking.
- Internship and Experiential Courses.
- MSCH-X 360 The Media School in Los Angeles
- MSCH-X 373 Media Internship in Los Angeles
- MSCH-X 374 WIUX Internship
- MSCH-X 375 IUSTV Internship
- MSCH-X 376 IDS Internship
- MSCH-X 472 Media Internship
- MSCH-X 490 Projects in Media (Approval of the Director of Undergraduate Studies required)
MSCH-X 360 The Media School in Los Angeles
- Credits
- 1–4 credit hours
- Prerequisites
- Must be accepted into the Media School's Semester in Los Angeles program
- Description
- Focuses on topics relevant to the Media School's Semester in Los Angeles program. Explores various aspects of the entertainment and media industries under the instruction of industry professionals.
- Repeatability
- May be repeated with different topics for a maximum of 15 credit hours.
MSCH-X 373 Media Internship in Los Angeles
- Credits
- 1–6 credit hours
- Prerequisites
- At least sophomore standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school. Application is available on the Media School website
- Description
- Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward any MSCH degree or concentration. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
- Repeatability
- May be repeated up to 6 times for a maximum of 6 credit hours.
- Grading
- S/F grading
MSCH-X 374 WIUX Internship
- Credits
- 1–3 credit hours
- Prerequisites
- Application approved by WIUX supervisor and Media School
- Description
- Supervised internship working in a media-related role with WIUX Student Radio.
- Repeatability
- May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
- Grading
- S/F grading.
MSCH-X 375 IUSTV Internship
- Credits
- 1–3 credit hours
- Prerequisites
- Application approved by IUSTV supervisor and Media School
- Description
- Supervised internship working in a media-related role with IUSTV.
- Repeatability
- May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
- Grading
- S/F grading.
MSCH-X 376 IDS Internship
- Credits
- 1–3 credit hours
- Prerequisites
- Application approved by IDS supervisor and Media School
- Description
- Supervised internship working in a media-related role with the Indiana Daily Student.
- Repeatability
- May be repeated for a maximum of 6 credit hours in MSCH-X 374, MSCH-X 375, MSCH-X 376, and MSCH-X 377.
- Grading
- S/F grading.
MSCH-X 472 Media Internship
- Credits
- 1–6 credit hours
- Prerequisites
- At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Work in a media industry internship with structured assignments connecting professional experience to academic and career goals. Earn credit based on a minimum of 45 work hours per credit, up to six credit hours toward any Media School undergraduate degree. Students complete a critical analysis paper and receive supervisor evaluation.
- Repeatability
- May be repeated for a maximum of 6 credit hours in MSCH-X 472 and MSCH-I 382.
- Grading
- S/F grading.
MSCH-X 490 Projects in Media
- Credits
- 1–6 credit hours
- Prerequisites
- Application approved by director of undergraduate studies, instructor, and facilities and technology director (when relevant)
- Notes
- Application is available on the Media School website
- Description
- Opportunity for individual and group projects in media production and journalism; work with faculty member on individual or group basis.
- Repeatability
- May be repeated for a maximum of 6 credit hours in MSCH-X 475, MSCH-X 490, and TEL-T 498.
- Advertising.
- Concentration Hours and Minimum Grade Requirements.
- Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- Major Upper Division Courses. At least 18 credit hours in the major must be completed at the 300-499 level.
- Minimum Grade. A grade of C- or higher is required for a course to count toward a requirement in the major.
Concentration Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100–499 level with the
MSCHsubject area prefix—as well as any other subject areas that are deemed functionally equivalent - Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
- Any course at the 100–499 level with the
Exceptions to and substitutions for concentration requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.