Minor in Media Persuasion (Minors)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDIAPRSMIN

The Media Persuasion minor studies the intersection of media messages and technologies with social institutions and individual behaviors. It investigates how media messages are crafted, how they work at both technological and physiological level, with attention paid to their uses and impacts. It sits at the core of The Media School's mission to investigate the interconnections and intricacies of the contemporary media complex. Students will study the methods and strategies of persuasion in an interdisciplinary context that will provide them with critical perspectives. The minor focuses on the interaction between media, technology and opinion. It provides instruction in both media processes and impacts. Students will develop a framework to assess how contemporary society is being reshaped by media, and this should in turn, help them to determine the best uses and practices we should expect of professionals in the field.

Requirements

The minor requires at least 15 credit hours, including the requirements listed below.

Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
Credits
3
Prerequisites
None
Description
Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
Introduction to Media Persuasion. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management when taken prior to Summer 2024
- MSCH-C 213 Introduction to Media Psychology
MSCH-C 207 Introduction to Media Industry and Management
Credits
3
Prerequisites
None
Description
Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations.
Repeatability
Credit given for only one of MSCH-C 207 or TEL-T 207.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
MSCH-C 213 Introduction to Media Psychology
Credits
3
Prerequisites
None
Description
Examines the construction of social meaning associated with mediated messages as well as the range of uses of and consequences of exposure to mediated messages in individual groups, organizations, and society.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
Advanced Media Persuasion Electives. Three (3) courses:
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-C 255 Introduction to Media Audience Measurement when taken Summer 2024 or later
- MSCH-C 320 Social Media Tactics
- MSCH-J 423 Public Opinion
- MSCH-R 429 Public Relations Campaigns when taken prior to Summer 2024
- MSCH-R 455 Social Media Communication Strategies when taken prior to Summer 2024
- MSCH-S 312 Politics and the Media
- MSCH-S 315 Media Processes and Effects
- MSCH-S 317 Children and Media when taken Summer 2024 or later
- MSCH-S 348 Audience Analysis when taken Summer 2024 or later
- MSCH-S 351 Methods in Media Psychology when taken Summer 2024 or later
- MSCH-S 451 Topical Seminar in Media Psychology
- MSCH-S 452 Communicating Climate Change
- MSCH-S 471 Applying Theory to Media Design
MSCH-A 347 Persuasive Messaging in Media

Credits
3
Prerequisites
None
Description
Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.

MSCH-C 255 Introduction to Media Audience Measurement

Credits
3
Prerequisites
None
Description
Provides an introduction to many of the ways audience behavior is measured and analyzed by media industry professionals and scholars. Covers skill such as basic measurement and questionnaire design principles, reaction time/response latency, continuous response measurement, and peripheral biometrics (heart rate, skin conductance, eye tracking, etc.).

MSCH-C 320 Social Media Tactics

Credits
3
Prerequisites
None
Description
Provides the knowledge and critical thinking skills needed to better understand social media, how they are utilized across fields such as advertising, journalism, media management and public relations, and what tactical and strategic considerations are necessary to most effectively use social networking tools in commercial and non-profit communication.

MSCH-J 423 Public Opinion

Credits
3
Prerequisites
At least junior standing; or consent of instructor
Description
Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems.
Repeatability
Credit given for only one of JOUR-J 423 or MSCH-J 423.

MSCH-R 429 Public Relations Campaigns

Credits
3
Prerequisites
A grade of C- or higher in MSCH-R 348 and MSCH-R 349
Description
Covers development and execution of a public relations campaign for a non-profit organization as well as public relations theory and in-depth care study analysis. Provides training and practice in developing and pitching a proposal to meet a client\'s business objectives. Includes media relations and crisis communications training.

MSCH-R 455 Social Media Communication Strategies

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 101 or MSCH-C 208
Description
Examines how social media can be used as an effective component of an organization\'s communication management strategy and when it can potentially hamper effectiveness. Covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.
MSCH-S 312 Politics and the Media
Credits
3
Prerequisites
None
Description
Examines the relationship between media and modern politics. Topics will vary.
Repeatability
Credit given for only one of MSCH-S 312 or TEL-T 312.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
MSCH-S 315 Media Processes and Effects
Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 213; or consent of instructor
Description
Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms.
Repeatability
Credit given for only one of MSCH-S 315 or TEL-T 314.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
MSCH-S 317 Children and Media
Credits
3
Prerequisites
C- or higher in MSCH-C 213, or consent of instructor
Description
Acquaints students with the popular and research literatures on children and media, including television and computers. Students will be expected to identify recurring themes and topics related to children and media and to evaluate their significance in understanding the role of media in children's lives.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
MSCH-S 348 Audience Analysis
Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 207; or consent of instructor
Description
The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
Repeatability
Credit given for only one of MSCH-S 348 or TEL-T 348.
- Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  
  Spring 2024CASE SHcourse
MSCH-S 351 Methods in Media Psychology

Credits
3
Prerequisites
C- or higher in MSCH-C 213, or consent of instructor
Description
Explores concepts such as attention, emotion, attitude, and memory as they apply to humans processing media messages. Introduces tools commonly employed in media psychology research such as biometric measures (heart rate, skin conductance, eye tracking, etc.), secondary task reaction time, and continuous response measurement. Provides opportunity to develop and implement a research study.

MSCH-S 451 Topical Seminar in Media Psychology

Credits
3
Prerequisites
None
Description
Exploration of social problems and research issues related to media psychology. Topics vary.
Repeatability
May be repeated with different topics for a maximum of 6 credit hours.

MSCH-S 452 Communicating Climate Change

Credits
3
Prerequisites
None
Description
Provides an overview of public opinion on climate change, introduces different theoretical perspectives on the barriers to public engagement with the topic, and examines the effectiveness of different methods of climate change communication designed to foster public engagement.

MSCH-S 471 Applying Theory to Media Design

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 101 or MSCH-H 101
Description
Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments.
Repeatability
Credit given for only one of MSCH-S 471 or TEL-T 471.
Minor GPA, Hours, and Minimum Grade Requirements.
1. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
2. At least 9 credit hours in the minor must be completed at the 300–499 level.
3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
4. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
5. Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.