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Undergraduate Bulletin College of Arts and Sciences

Course descriptions, prerequisites and more...

Below you will find the list of courses offered through the College's schools, departments, and programs. This list includes important information about each course, including the course description, credit hours, prerequisites, repeatability, and more. Use the filters to narrow your search.

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300 courses found. Showing results 1–10.
  • MSCH-A 250 Foundations of Advertising (3 cr.) Introduces the fundamentals of media advertising theory, planning and practice. Explores the techniques, skills and tools necessary for effective brand management and creative development.
  • MSCH-A 251 Creative Content Creation in Advertising (3 cr.) P: MSCH-C 250 or BUS-C 204. Introduces and provides practice in the skill-set necessary to interpret a creative brief for the purpose of developing and implementing an advertising campaign across multiple media channels. Explores the structure and interdependence of the multidisciplinary creative teams that make such campaigns successful.
  • ⚠New course!MSCH-A 252 Fundamentals of Advertising Management (3 cr.) P: A grade of C- or higher in MSCH-A 250 or MSCH-C 250; or permission of instructor. Introduces the fundamental skills and theory of brand strategy and management in media advertising.
  • MSCH-A 301 Media and Consumer Behavior (3 cr.) Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Covers skills needed to utilize market research and match media with products, services, and behavioral campaign goals.
  • MSCH-A 305 Strategic Content Development (3 cr.) P: A grade of C- or higher in MSCH-C 250 or MSCH-C 226; and in MSCH-A 251; or consent of instructor. Introduces the strategic skills needed to develop and execute creative marketing campaigns. Provides practice in integrated communication strategies, concepts, copy writing, and design for print, broadcast, direct, mobile, digital, and social media campaigns.
  • MSCH-A 315 Advertising and Consumer Culture (3 cr.) Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
  • MSCH-A 325 Advertising Career Development (2 cr.) P: Must be a major in Creative Advertising or Advertising Management & Planning . Provides students majoring in media advertising with key insights into career pathways and preparation. Students learn about internship and job structures within media advertising, develop networking connections with alumni and professionals in that area, and craft portfolios and resumes appropriate for their chosen pathways into the industry. S/F grading.
  • MSCH-A 330 Art Direction (3 cr.) P: A grade of C- in MSCH-A 251 and MSCH-A 305. Covers specific art direction skills required in contemporary advertising through a hands-on, intensive creative workshop.
  • MSCH-A 331 Copywriting (3 cr.) P: A grade of C- in MSCH-A 251 and MSCH-A 305. Focuses on developing basic copywriting skills and verbal best practices to facilitate the creation of conceptual advertising across the full spectrum of communication channels.
  • MSCH-A 347 Persuasive Messaging in Media (3 cr.) Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.