The Media School
Minor in Media and Creative Advertising (Minors)
Students on Summer 2020, Fall 2020, or Spring 2021 requirements MDCRADMIN
Requirements
The minor requires at least 15 credit hours, including the requirements listed below.
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
- Introduction to Advertising. One (1) course:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Integrated Communication. One (1) course:
- MSCH-A 305 Strategic Content Development
MSCH-A 305 Strategic Content Development
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226; and in MSCH-A 251; or consent of instructor
- Description
- Introduces the strategic skills needed to develop and execute creative marketing campaigns. Provides practice in integrated communication strategies, concepts, copy writing, and design for print, broadcast, direct, mobile, digital, and social media campaigns.
- Media and Consumer Behavior. One (1) course:
- MSCH-A 301 Media and Consumer Behavior
MSCH-A 301 Media and Consumer Behavior
- Credits
- 3
- Prerequisites
- None
- Description
- Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Covers skills needed to utilize market research and match media with products, services, and behavioral campaign goals.
- Elective. One (1) course:
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 435 Advertising Issues and Research
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 442 Brand Strategy and Media Management
- MSCH-A 490 Content Factory
- MSCH-S 348 Audience Analysis
MSCH-A 315 Advertising and Consumer Culture
- Credits
- 3
- Prerequisites
- None
- Description
- Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-A 347 Persuasive Messaging in Media
- Credits
- 3
- Prerequisites
- None
- Description
- Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.
MSCH-A 435 Advertising Issues and Research
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 209; or consent of instructor
- Description
- Critical analysis and research course that seeks to evaluate methods and approaches in advertising as they relate to consumer culture, global ethics, and human nature. Explores scenarios and circumstances present in the ever-changing advertising world and focuses on how and why advertising decisions are made.
MSCH-A 441 Integrated Marketing Communication Campaign Planning
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301
- Description
- Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
MSCH-A 442 Brand Strategy and Media Management
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 209 and MSCH-A 301
- Description
- Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.
MSCH-A 490 Content Factory
- Credits
- 1–4 credit hours
- Prerequisites
- Consent of instructor
- Description
- Hands-on course working directly with advertising clients on projects and campaigns in advertising. Ideal for Media Advertising students interested in honing their skill sets in relation to media advertising content creation and/or brand management.
- Repeatability
- May be repeated for credit up to 2 times for a maximum of 6 credit hours.
MSCH-S 348 Audience Analysis
- Credits
- 3
- Prerequisites
- None
- Description
- The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
- Minor GPA, Hours, and Minimum Grade Requirements.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
- Minor Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
- Minor Upper Division Credit Hours. At least 9 credit hours in the minor must be completed at the 300–499 level.
- Minor Residency. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
Minor Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100–499 level with the
MSCHsubject area prefix—as well as any other subject areas that are deemed functionally equivalent - Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
- Any course at the 100–499 level with the
Exclusions
The following courses cannot be applied toward minor requirements:
- ANTH-E 422 Native American and Indigenous Media
- ENG-R 339 Freedom of Speech
ANTH-E 422 Native American and Indigenous Media
- Credits
- 3
- Prerequisites
- None
- Description
- Study of contemporary Native American and global indigenous representation and communication, including oral performance and media. Explores the poetics and politics of media and performance in the context of indigenous histories, cultures, and experiences of colonization. Examines the use of performance forms as symbolic resources in literature, film, the Internet, music and television. Addresses intersections of gender, class and race in indigenous media worlds.
- Repeatability
- Credit given for only one of ANTH-E 422 or CMCL-C 430.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
ENG-R 339 Freedom of Speech
- Credits
- 3
- Prerequisites
- None
- Description
- An examination of the concept of freedom of speech as a historical, philosophical, legal, and rhetorical concept.
- Repeatability
- Credit given for only one of CMCL-C 339 or ENG-R 339.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
This program of study cannot be combined with the following:
- Bachelor of Arts in Journalism (JOURBAJ)
- Bachelor of Arts in Media (MEDIABA)
- Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
- Bachelor of Science in Game Design (GAMEDSGNBS)
- Certificate in Journalism (JOURUGACR1)
Exceptions to and substitutions for minor requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.