Liberal Arts and Management Program
Concentration in Management and Communication (Bachelor of Arts in Management and Human Organization)
Students on Summer 2020, Fall 2020, or Spring 2021 requirements MHOMCCON
Requirements
The concentration requires at least 12 credit hours, including the requirements listed below.
- Rhetorical Studies. Two (2) courses:
- ENG-R 210 Introduction to Digital Rhetoric
- ENG-R 222 Democratic Deliberation
- ENG-R 224 Persuasion
- ENG-R 396 The Study of Public Advocacy
- ENG-R 397 Visual Rhetoric
- Another course with approval of the LAMP Director
ENG-R 210 Introduction to Digital Rhetoric
- Credits
- 3
- Prerequisites
- None
- Description
- Workshop-oriented course exploring new forms of writing, interaction, and design for rhetorical purposes and digital environments. Emphasis on producing, interpreting, and analyzing traditional and emerging texts and technologies.
ENG-R 222 Democratic Deliberation
- Credits
- 3
- Prerequisites
- None
- Description
- Principles and practices of deliberation that enrich democratic culture in civic affairs.
- Repeatability
- Credit given for only one of CMCL-C 222 or ENG-R 222.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
ENG-R 224 Persuasion
- Credits
- 3
- Prerequisites
- None
- Description
- Motivational appeals in influencing behavior; psychological factors in speaker-audience relationship; contemporary examples of persuasion. Practice in persuasive speaking.
- Repeatability
- Credit given for only one of CMCL-C 324 or ENG-R 224.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
ENG-R 396 The Study of Public Advocacy
- Credits
- 3
- Prerequisites
- None
- Description
- Study of great rhetorical works in English. Focus on understanding the nature and role of public discourse in addressing significant human concerns.
- Repeatability
- Credit given for only one of CMCL-C 406 or ENG-R 396.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
ENG-R 397 Visual Rhetoric
- Credits
- 3
- Prerequisites
- None
- Description
- Focuses on distinctive rhetorical features of visual discourse to examine the political, cultural, persuasive, and ideological functions of media images in United States' public culture. Explores examples from advertising, journalism, and entertainment across media, including print, television, and film. Interrogates the consequences of conducting public communication through commodified imagery for contemporary social life.
- Repeatability
- Credit given for only one of CMCL-C 432 or ENG-R 397.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
- Media Studies. Two (2) courses:
- ANTH-E 317 Ethnographies of Media Worlds
- MSCH-A 320
- MSCH-J 409 Media Management
- MSCH-R 321
- Another course with approval of the LAMP Director
ANTH-E 317 Ethnographies of Media Worlds
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the challenges that focusing on the mass media--including technologies, production processes, content, and reception--present for studying cultures. Explores the relationship between media and culture to understand people's experiences and conceptualization of time, space, communities, families, and identities.
- Repeatability
- Credit given for only one of ANTH-E 317 or CMCL-C 310.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-J 409 Media Management
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Research seminar that examines techniques and processes used in managing media organizations. Through discussions, case analysis, and group projects, the course explores organizational missions and social responsibilities, market analysis techniques, personnel management issues, and budgeting.
- Repeatability
- Credit given for only one of JOUR-J 409 or MSCH-J 409.
- Concentration GPA, Hours, and Minimum Grade Requirements.
- Concentration GPA. A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Concentration Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- Concentration Upper Division Credit Hours. At least 9 credit hours in the concentration must be completed at the 300–499 level.
This program of study cannot be combined with the following:
- Concentration in Organizations and Institutions (Bachelor of Arts in Management and Human Organization) (MHOOICON)
Exceptions to and substitutions for concentration requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.