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Eskenazi School of Art, Architecture + Design

Concentration in Digital Merchandising (Bachelor of Science in Merchandising)

Students on Summer 2021, Fall 2021, or Spring 2022 requirements DGMERCHCON

The Digital Merchandising concentration combines creative problem solving with analytical digital merchandising courses that prepare students to employ innovative merchandising decision making in a dynamic information rich and social media driven retailing environment. Students will practice design thinking while immersed in the foundations of digital consumer behavior. In advanced work, students analyze and interpret digital data and develop customer relationship strategies, practicing valuable industry relevant skills.


The concentration requires at least 9 credit hours, including the requirements listed below.
  1. Ominchannel Innovation. One (1) course:
    • SOAD-M 350 Omnichannel Innovation
  2. Digital Merchandising. One (1) course:
    • SOAD-M 255 Digital Merchandising
  3. Advanced Digital Merchandising.
    • SOAD-M 455 Advanced Digital Merchandising
  4. Concentration GPA, Hours, and Minimum Grade Requirements.
    1. Concentration GPA. A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
    2. Concentration Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
    3. Concentration Upper Division Credit Hours. At least 9 credit hours in the concentration must be completed at the 300–499 level.

Concentration Area Courses

Courses that may apply toward the Credit Hours and GPA requirements in this academic program include all courses listed on the requirement course lists at the time the course was taken as well as any other courses that are deemed functionally equivalent.

Exceptions to and substitutions for concentration requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.