The Media School
Specialization in Advertising Creative (Bachelor of Arts in Media)
Students on Summer 2021, Fall 2021, or Spring 2022 requirements MDAS36
Requirements
The specialization requires at least 9 credit hours, including the requirements listed below.
- Advertising Creative. Three (3) courses:
- MSCH-A 450 Advertising Portfolio Workshop
- MSCH-A 480 NSAC Competition Team
- MSCH-J 365 Graphic Design I
- MSCH-J 465 Graphic Design II
- MSCH-S 348 Audience Analysis
- MSCH-S 471 Applying Theory to Media Design
- MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
- Three (3) credit hours from the following:
- MSCH-A 488 Agency 7 IMC
- MSCH-X 472 Media Internship
- MSCH-X 478 Field Experience in Media
- BUS-M 300 Introduction to Marketing
- BUS-M 311 Introduction to Marketing Communication
- Specialization GPA, Hours, and Minimum Grade Requirements.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
Specialization Area Courses
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Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.