The Media School
Minor in Fashion Media (Minors)
Students on Summer 2023, Fall 2023, or Spring 2024 requirements FAMEDIAMIN
The Fashion Media minor is a perfect choice for students fascinated by the world of fashion media. This minor combines courses from The Media School and the Eskenazi School of Art, Architecture and Design to provide students a unique window into the world of fashion, beauty, and lifestyle media, while also providing an inside perspective of the apparel and fashion industry.
Requirements
The minor requires at least 15 credit hours, including the requirements listed below.
- Fashion Core. One (1) course:
- SOAD-M 109 Apparel Industries
SOAD-M 109 Apparel Industries
- Credits
- 3
- Prerequisites
- None
- Description
- Introduction to the retail cycle related to the interdisciplinary study of and research in apparel and textiles. Examines social and economic theories underlying the fashion business, retail merchandising principles, consumer behavior, and contemporary retail issues.
- Repeatability
- Credit given for only one of AMID-R 209, SOAD-M 109, or SOAD-M 209.
- Media Core. One (1) course:
- MSCH-C 250 Story Lab I
MSCH-C 250 Story Lab I
- Credits
- 3
- Prerequisites
- None
- Description
- Intensive, hands-on course introduces storytelling skills, techniques and tools for effective media creation in a digital, multi-platform environment and provides the knowledge and skills needed for success in higher-level, more specialized courses of study across the Media School curriculum, including advertising, digital media, journalism, and public relations.
- Grading
- Students are able to earn credit for only one of the following: MSCH-C 250; JOUR-J 210; MSCH-C 226; MSCH-C 21001
- Media Skills. One (1) course:
- MSCH-J 326 Fashion, Beauty, and Lifestyle Media
MSCH-J 326 Fashion, Beauty, and Lifestyle Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the world of media related to fashion, beauty, and lifestyle (FBL). Focuses on cultural influence, media history, sustainability, and the future of FBL. Includes analysis of bodies of knowledge associated with past and present expressions of human behaviors, beliefs, and experiences related to FBL.
- Fashion Media Advanced Courses. Two (2) courses:
- MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
- MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
- MSCH-X 478 Field Experience in Media (approved topics only; see academic advisor)
- SOAD-F 406 Fashion Studies: Fashion Theory
- SOAD-F 411 Fashion Studies: Behavioral Analysis
- SOAD-M 308 Brand Management and Advertising
- SOAD-M 350 Omnichannel Innovation
MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 326 or MSCH-J 353, or consent from instructor
- Description
- Focuses on covering fashion trends, fashion designers, and key issues related to fashion. Covers theoretical concepts related to multimedia storytelling, visual communication, business reporting, audience effects, social media analysis, and public relations and applies these concepts through hands-on experiences in multimedia reporting.
MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 208 or SOAD-M 109 or MSCH-C 250 or MSCH-J 326
- Description
- Public relations strategies grounded in research and aligned with brand mission and image are integral to the practice of strategic communication management. This course provides training in the knowledge and skills required to develop effective strategies in brand communication within the fashion, beauty, and lifestyle media space.
MSCH-X 478 Field Experience in Media
- Credits
- 4
- Prerequisites
- Application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Topical course integrating classroom and field experience. Includes 10-day field experience during or after term offered. Field experience will change based on topic.
- Repeatability
- May be repeated for credit with different topics in JOUR-J 418, MSCH-J 418, and MSCH-X 478.
SOAD-F 406 Fashion Studies: Fashion Theory
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Survey of methodologies and research techniques for analysis of fashion diffusion and change.
- Repeatability
- Credit given for only one of AMID-F 406 or SOAD-F 406.
- Fall 2025CASE SHcourseSummer 2025CASE SHcourseSpring 2025CASE SHcourse
SOAD-F 411 Fashion Studies: Behavioral Analysis
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Basic concepts and theories from social psychology are used to study how clothing affects the self and others.
- Fall 2025CASE SHcourseSummer 2025CASE SHcourseSpring 2025CASE SHcourse
SOAD-M 308 Brand Management and Advertising
- Credits
- 3
- Prerequisites
- At least junior standing
- Description
- Strategic marketing communication centered on building and maintaining brand equity, encompassing all stages of the retail cycle.
- Repeatability
- Credit given for only one of AMID-R 308 or SOAD-M 308.
SOAD-M 350 Omnichannel Innovation
- Credits
- 3
- Prerequisites
- None
- Description
- Application of Human-Centered Design (HCD, aka. design thinking) in omnichannel merchandising to develop innovative omnichannel solutions and improve consumer/human experience.
- Repeatability
- Credit given for only one of AMID-R 350 or SOAD-M 350.
- Minor GPA, Hours, and Minimum Grade Requirements.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
- Minor Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
- Minor Upper Division Credit Hours. At least 9 credit hours in the minor must be completed at the 300–499 level.
- Minor Residency. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
Minor Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
Exclusions
The following courses cannot be applied toward minor requirements:
- ANTH-E 422 Native American and Indigenous Media
- ENG-R 339 Freedom of Speech
ANTH-E 422 Native American and Indigenous Media
- Credits
- 3
- Prerequisites
- None
- Description
- Study of contemporary Native American and global indigenous representation and communication, including oral performance and media. Explores the poetics and politics of media and performance in the context of indigenous histories, cultures, and experiences of colonization. Examines the use of performance forms as symbolic resources in literature, film, the Internet, music and television. Addresses intersections of gender, class and race in indigenous media worlds.
- Repeatability
- Credit given for only one of ANTH-E 422 or CMCL-C 430.
- Fall 2025CASE SHcourseSummer 2025CASE SHcourseSpring 2025CASE SHcourse
ENG-R 339 Freedom of Speech
- Credits
- 3
- Prerequisites
- None
- Description
- An examination of the concept of freedom of speech as a historical, philosophical, legal, and rhetorical concept.
- Repeatability
- Credit given for only one of CMCL-C 339 or ENG-R 339.
- Fall 2025CASE AHcourseSummer 2025CASE AHcourseSpring 2025CASE AHcourse
This program of study cannot be combined with the following:
- Bachelor of Arts in Journalism (JOURBAJ)
- Bachelor of Arts in Media (MEDIABA)
- Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
- Bachelor of Science in Game Design (GAMEDSGNBS)
- Certificate in Journalism (JOURUGACR1)
Exceptions to and substitutions for minor requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.