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The Media School

Specialization in Advertising Management (Bachelor of Arts in Media)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDAS37


The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Audience Analysis. One (1) course:
    • MSCH-S 348 Audience Analysis
  2. Electives. Two (2) courses:
    • MSCH-A 441 Integrated Marketing Communication Campaign Planning
    • MSCH-A 442 Brand Strategy and Media Management
    • MSCH-A 480 NSAC Competition Team
    • MSCH-M 343 Electronic Media Sales
    • MSCH-M 448 Advanced Media Metrics & Measurement
    • MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
    • Three (3) credit hours from the following:
      • MSCH-A 488 Agency 7 IMC
      • MSCH-X 472 Media Internship
      • MSCH-X 478 Field Experience in Media
    • BUS-M 300 Introduction to Marketing
    • BUS-M 311 Introduction to Marketing Communication
  3. GPA and Hours Requirements.
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.