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The Media School

Specialization in Media Persuasion and Behavior (Bachelor of Arts in Media)

Students on Summer 2020, Fall 2020, or Spring 2021 requirements MDAS21

Requirements

The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Media Persuasion and Behavior. Three (3) courses:
    • MSCH-A 315 Advertising and Consumer Culture
    • MSCH-H 451 Honors Seminar in Media (approved topics only; see academic advisor)
    • MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
    • MSCH-J 423 Public Opinion
    • MSCH-J 460 Topics Colloquium (approved topics only; see academic advisor)
    • MSCH-R 429 Public Relations Campaigns
    • MSCH-S 312 Politics and the Media
    • MSCH-S 315 Media Processes and Effects
    • MSCH-S 451 Topical Seminar in Media Psychology (approved topics only; see academic advisor)
    • MSCH-S 471 Applying Theory to Media Design
    • MSCH-V 334 Current Topics in Media (approved topics only; see academic advisor)
  2. GPA and Hours Requirements.
    1. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.

Specialization Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course contained on the course lists for the academic program requirements at the time the course is taken--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception

Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.