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The Media School

Specialization in Advertising Management (Bachelor of Arts in Media)

Students on Summer 2020, Fall 2020, or Spring 2021 requirements MDAS37

Requirements

The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Audience Analysis. One (1) course:
    • MSCH-S 348 Audience Analysis
  2. Electives. Two (2) courses:
    • MSCH-A 441 Integrated Marketing Communication Campaign Planning
    • MSCH-A 442 Brand Strategy and Media Management
    • MSCH-A 480 NSAC Competition Team
    • MSCH-M 343 Electronic Media Sales
    • MSCH-M 448 Advanced Media Metrics & Measurement
    • MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
    • Three (3) credit hours from the following:
      • MSCH-A 488 Agency 7 IMC
      • MSCH-X 472 Media Internship
      • MSCH-X 478 Field Experience in Media
    • BUS-M 300 Introduction to Marketing
    • BUS-M 311 Introduction to Marketing Communication
  3. GPA and Hours Requirements.
    1. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.

Specialization Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course contained on the course lists for the academic program requirements at the time the course is taken--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception

Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.