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Undergraduate Bulletin College of Arts and Sciences
The Media School

Minor in Media and Creative Advertising (Minors)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDCRADMIN

The Media and Creative Advertising minor provides instruction in the practice and study of advertising, paying close attention to its history, its current state of development in a rapidly evolving media landscape, and its role in and impacts on, contemporary society. The upper-level courses represent a variety of approaches and skills allowing students to engage with advertising from a practical and applied or theoretical perspective depending upon their interests and goals. These classes will provide:

  • a critical framework to understand media advertising as a central feature of contemporary society;
  • skills-focused courses with a focus on the craft of writing advertising copy;
  • an introduction to the current state of advertising in the rapidly evolving media ecosystem;
  • comparative study of, and intensive practice in, studies of "old" and "new" media.

Requirements

The minor requires at least 15 credit hours, including the requirements listed below.
  1. Introduction to Media. One (1) course:
    • MSCH-C 101 Media
  2. Introduction to Advertising. One (1) course:
    • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
  3. Integrated Communication. One (1) course:
    • MSCH-A 305 Strategic Content Development
  4. Media and Consumer Behavior. One (1) course:
    • MSCH-A 301 Media and Consumer Behavior
  5. Elective. One (1) course:
    • MSCH-A 315 Advertising and Consumer Culture
    • MSCH-A 347 Persuasive Messaging in Media
    • MSCH-A 435 Advertising Issues and Research
    • MSCH-A 441 Integrated Marketing Communication Campaign Planning
    • MSCH-A 442 Brand Strategy and Media Management
    • MSCH-A 490 Content Factory
    • MSCH-S 348 Audience Analysis
  6. Minor GPA, Hours, and Minimum Grade Requirements.
    1. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 9 credit hours in the minor must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    4. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
    5. Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.