Majors, minors + certificates

Concentration in Media Advertising (Bachelor of Arts in Media) (MDAC01)The Media School

Students on Summer 2019, Fall 2019, or Spring 2020 requirements.

Description

Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.

Major requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.

  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course from the .
      • Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. (3 credit hours.)
      • P: Must be an Ernie Pyle Scholar, Media Scholar, or Academic Honors student. Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. Credit given for only one of MSCH-C 101 or MSCH-H 101. (3 credit hours.)
    2. Managing Media. One (1) course from the .
      • Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations. Credit given for only one of MSCH-C 207 or TEL-T 207. (3 credit hours.)
    3. Thinking Media. One (1) course from the .
      • Introduces the idea of games systems by breaking down games into their different components to build a deep game literacy. Students will learn how to learn a new game quickly; teach complex games to others; recognize and excel at the many different games played in everyday life. Where most courses have readings, this course has "gamings," required games for students to play and learn. Credit given for only one of MSCH-C 210 or TEL-T 366. (3 credit hours.)
      • Critically examines how gender and sexuality are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on popular media production; various genres, movements, and media cycles; specific cultural and historical contexts; impacts of technological change. Screenings may be required. Credit given for only one of CMCL-C 203 or MSCH-C 211. (3 credit hours.)
      • Critically examines how race and/or ethnicity are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts.  Using humanities approaches, topics might focus on representations and debates within mainstream, art, or alternative media.  May address histories of race, racism, and racial justice.  Screenings may be required. Credit given for only one of CMCL-C 201 or MSCH-C 212. (3 credit hours.)
      • This course examines the construction of social meaning associated with mediated messages as well as the range of uses and consequences of exposure to mediated messages in individuals, groups, organizations, and society. Credit given for only one of MSCH-C 213 or TEL-T 205. (3 credit hours.)
      • This course addresses the psychology of racial prejudice and stereotyping and uses this social-scientific framework to examine the impact of media portrayals. We will focus on how race influences our media consumption decisions and how exposure to certain media messages (in entertainment, news, music, video games) could change racial stereotypes. Credit given for only one of MSCH-C 214 or TEL-T 191. (3 credit hours.)
      • Covers the origin and development of the videogame.  Topics include the location and platforms for gaming (arcades, home game consoles, personal computers); social and cultural impacts (stereotypes, gender roles, media effects, violence, regulation and intellectual property); new gaming trends (mobile and social gaming, free-to-play, and cloud gaming). Credit given for only one of MSCH-C 215 or TEL-T 160. (3 credit hours.)
      • Examines the representation of women in the media and analyzes women's creative work as media producers from a social scientific perspective. The course will include lecture and discussion of areas of critical debate: visual representation across media platforms, women's employment in media industries; women as an audience/consumer group. Credit given for only one of MSCH-C 216 or TEL-T 192. (3 credit hours.)
      • Offers an interdisciplinary and historical context for understanding contemporary western 'image culture' by addressing the notion of the 'image' in a wide range of its theoretical, critical, and practical contexts, uses, and history. Examines the claim that our culture is more imagistic than others historically, asking how the roles of images have changed over time in relation to other modes of signification. Credit given for only one of MSCH-C 217 or CMCL-C 208. (3 credit hours.)
      • Examination of the social and financial relationships between sports organizations, media and society. Study of the social implications of sports media content in light of economic connections between sports media and college and professional sports teams, including how television contracts influence media coverage and how organization-based media influence audience perceptions. (3 credit hours.)
      • Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/global historical, economic, and social processes. Screenings may be required. Credit given for only one of MSCH-C 219 or CMCL-C 202. (3 credit hours.)
    4. Making Media. One (1) course from the .
      • Provides a survey of current technologies for creating games. These tools are also appropriate for projects in virtual and augmented reality and interactive journalism. Students acquire competency in several game engines demonstrated by the creation of several digital game prototypes using recently released tools. (3 credit hours.)
      • Style, form, and preparation of written materials for electronic media. Credit given for only one of MSCH-C 221 or TEL-T 211. (3 credit hours.)
      • Provides a conceptual framework for writing, designing, and evaluating a variety of media products. This is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles, and others. This course is a prerequisite for advanced-level courses in the design/production area. Credit given for only one of MSCH-C 223 or TEL-T 206. (3 credit hours.)
      • P: Completion of the English Composition requirement; and JOUR-J 170, MSCH-J 170, or completion of the Media School Placement Test (MPE). Working seminar stressing the creation of journalistic stories for diverse audiences. Students will learn to develop story ideas, gather information, combine visual and verbal messages, and to write and edit news. Credit given for only one of JOUR-H 200, JOUR-J 200, MSCH-C 225, or MSCH-H 225. (3 credit hours.)
      • Theories of visual communication including human perception, psychology of color, and principles of design. Application of those theories to photography, video, and computer graphic design in news communication. Credit given for only one of JOUR-J 210 or MSCH-C 226. (3 credit hours.)
      • P: Completion of the English composition requirement. Hands-on experience creating sports media content relevant to production, sportscasting, sports writing, sport social media, and organizational messaging. Focuses on the dichotomy between independent and organization-controlled media and between news and sports reporting and commentary. Preparation for journalism and public relations jobs in sport. (3 credit hours.)
      • P: MSCH-C 101; and a grade of C- or higher in MSCH-C 223 or TEL-T 206. Introductory hands-on video production course builds on fundamentals of audio/visual storytelling through training in the creative use of cameras, lighting and sound equipment, and editing software. Students design, develop, shoot, edit and deliver original videos in both single-camera field production and multi-camera TV studio production environments. Credit given for only one of MSCH-C 228 or TEL-T 283. (3 credit hours.)
  2. Concentration. Each of the following:
    1. Introduction to Advertising. One (1) course from the .
      • P: A grade of C- or higher in MSCH-C 101 and MSCH-C 207. Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace. Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337, or TEL-T 340. (3 credit hours.)
    2. Integrated Communication. One (1) course from the .
      • P: A grade of C- or higher in MSCH-A 300, MSCH-C 101, and MSCH-C 207. Students develop creative and implementation skills with intensive practice producing effective integrated communication strategies, concepts, copy, and design for print, broadcast, direct, mobile, digital, and social media campaigns. Credit given for only one of MSCH-A 305, MSCH-A 420, or JOUR-J 420. (3 credit hours.)
    3. Media and Consumer Behavior. One (1) course from the .
      • P: A grade of C- or higher in MSCH-A 300 and MSCH-C 101. Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Students utilize market research and match media with products, services, and behavioral campaign goals. (3 credit hours.)
    4. Electives. Both of the following:
      1. Advertising Elective. One (1) course from the .
        • P: MSCH-A 300, MSCH-A 310, MSCH-C 101, and MSCH-C 207. Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired. Credit given for only one of MSCH-A 441 or TEL-T 441. (3 credit hours.)
        • P: MSCH-A 300, MSCH-A 310, MSCH-C 101, and MSCH-C 207. Branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising. (3 credit hours.)
        • P: A grade of C- or higher in MSCH-C 101, MSCH-A 300, and MSCH-A 305. Workshop for planning, developing, and creating advertising and integrated marketing communication campaigns for all media. Students work individually and collaboratively in small teams of copywriters, graphic designers, and art directors to create advertising and IMC campaigns. Advertising agency professionals critique the resulting portfolios. (3 credit hours.)
        • P: A grade of C- or higher in MSCH-C 101, MSCH-A 300, and MSCH-A 305; and Junior or Senior standing; and consent of instructor . As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition. (3 credit hours.)
        • P: A grade of C- or higher in MSCH-A 300, MSCH-A 305, and MSCH-C 101; and Junior or Senior standing; and consent of instructor. Clinical experience that models the professional practices and service offerings of world-class integrated marketing communication media agencies. Implement public relations/advertising services for real clients through service learning. Professional skills, proficiencies, and best practices through hands-on learning. May be repeated for a maximum of 6 credit hours in JOUR-J 488, MSCH-A 488, and MSCH-J 488. (3 credit hours.)
        • (approved topics only; see academic advisor) P: Senior standing in the Media School. Seminar exploring new developments and advanced research in media. May be repeated with a different topic for a maximum of 9 credit hours. (3 credit hours.)
      2. Additional Elective. One (1) course from the .
        • Additional course from the Advertising Elective list above
        • Any MSCH course at the 300–499 level
    5. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. One (1) of the following Media specializations (see requirements below):
    • Advertising Creative
    • Advertising Management
    • Media Persuasion and Behavior
    • Media Psychology
    • Media Research
  4. GPA, Minimum Grade, and Other Requirements. Each of the following:
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.

Bachelor of Arts requirements

The Bachelor of Arts degree requires at least 120 credit hours, to include the following:

  1. College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines. No more than 42 of these credit hours can come from the major.
  2. Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
  3. College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
  4. College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
  5. CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
    1. CASE Foundations
      1. English Composition: 1 course
      2. Mathematical Modeling: 1 course
    2. CASE Breadth of Inquiry
      1. Arts and Humanities: 4 courses
      2. Natural and Mathematical Sciences: 4 courses
      3. Social and Historical Studies: 4 courses
    3. CASE Culture Studies
      1. Diversity in the United States: 1 course
      2. Global Civilizations and Cultures: 1 course
    4. CASE Critical Approaches: 1 course
    5. CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
    6. CASE Intensive Writing: 1 course
    7. CASE Public Oral Communication: 1 course
  6. Major. Completion of the major as outlined in the Major Requirements section above.