Majors, minors + certificates

Concentration in Media Advertising (Bachelor of Arts in Media) (MDAC01)The Media School

Students on Summer 2020, Fall 2020, or Spring 2021 requirements.

Description

Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.

Major requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.

  1. Media School Core.
    1. Introduction to Media. One (1) course:
    2. Managing Media. One (1) course:
    3. Thinking Media. One (1) course:
    4. Making Media. One (1) course:
  2. Concentration.
    1. Introduction to Advertising. One (1) course:
    2. Integrated Communication. One (1) course:
    3. Media and Consumer Behavior. One (1) course:
    4. Advertising Elective. One (1) course:
    5. Additional Elective. One (1) course:
      • Additional course from the Advertising Elective List
      • Any MSCH course at the 300–499 level
    6. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. One (1) of the following Media specializations (see requirements below):
    • Advertising Creative
    • Advertising Management
    • Media Persuasion and Behavior
    • Media Psychology
    • Media Research
  4. GPA and Hours Requirements.
    1. Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. Major Upper Division Courses. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.

Bachelor of Arts requirements

The Bachelor of Arts degree requires at least 120 credit hours, to include the following:

  1. College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
  2. Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
  3. College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
  4. College GPA. A College grade point average (GPA) of at least 2.000 is required.
  5. CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
    1. CASE Foundations
      1. English Composition: 1 course
      2. Mathematical Modeling: 1 course
    2. CASE Breadth of Inquiry
      1. Arts and Humanities: 4 courses
      2. Natural and Mathematical Sciences: 4 courses
      3. Social and Historical Studies: 4 courses
    3. CASE Culture Studies
      1. Diversity in the United States: 1 course
      2. Global Civilizations and Cultures: 1 course
    4. CASE Critical Approaches: 1 course
    5. CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
    6. CASE Intensive Writing: 1 course
    7. CASE Public Oral Communication: 1 course
  6. Major. Completion of the major as outlined in the Major Requirements section above.

Most students must also successfully complete the Indiana University Bloomington General Education program.