Specialization in Media Persuasion and Behavior (Bachelor of Arts in Media) (MDAS21)The Media School
The specialization requires at least 9 credit hours, including the requirements listed below.
- Media Persuasion and Behavior. Three (3) courses from the following:
- P: A grade of C- or higher in MSCH-A 300. Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations. Credit given for only one of CMCL-C 315 or MSCH-A 315. (3 credit hours.)
- P: At least junior standing; or consent of instructor. Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems. Credit given for only one of JOUR-J 423 or MSCH-J 423. (3 credit hours.)
- P: A grade of C- or higher in MSCH-R 348. Development and execution of a public relations campaign for a non-profit organization. Public relations theory and in-depth care study analysis. Develop a campaign proposal to meet a client's business objectives and learn how to pitch it. Part of the course focuses on media relations and crisis communications training. Credit given for only one of JOUR-J 429 or MSCH-R 429. (3 credit hours.)
- Examines the relationship between media and modern politics. Topics will vary. Credit given for only one of MSCH-S 312 or TEL-T 312. (3 credit hours.)
- P: A grade of C- or higher in MSCH-C 213; or consent of instructor. Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms. Credit given for only one of MSCH-S 315 or TEL-T 314. (3 credit hours.)
- P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471. (3 credit hours.)
- GPA, Minimum Grade, and Other Requirements. Each of the following:
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
- Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.