Specialization in Advertising Creative (Bachelor of Arts in Media) (MDAS36)The Media School
The specialization requires at least 9 credit hours, including the requirements listed below.
- Advertising Creative. Three (3) courses from the following:
- P: A grade of C- or higher in MSCH-C 101, MSCH-A 300, and MSCH-A 305. Workshop for planning, developing, and creating advertising and integrated marketing communication campaigns for all media. Students work individually and collaboratively in small teams of copywriters, graphic designers, and art directors to create advertising and IMC campaigns. Advertising agency professionals critique the resulting portfolios. (3 credit hours.)
- P: A grade of C- or higher in MSCH-A 300, MSCH-A 320 or MSCH-A 337; and MSCH-A 305 or MSCH-A 420; and MSCH-C 101 or MSCH-H 101; and MSCH-C 207; and at least junior standing ; and instructor consent. As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition. (3 credit hours.)
- P: A grade of C- or higher in MSCH-C 226. Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving and ethical practice. Use Adobe programs, HTML, CSS and other coding to produce original media projects for mass and targeted audiences. Credit given for only one of JOUR-J 463 or MSCH-J 463. (3 credit hours.)
- P: A grade of C- or higher in MSCH-J 463. Continues from Graphic Design I, incorporating advanced digital graphic design skills and creative problem solving for a series of media projects using illustration, logo design, creative typography and layout in a variety of media formats including print and interactive design for mobile devices. Credit given for only one of JOUR-J 465 or MSCH-J 465. (3 credit hours.)
- P: A grade of C- or higher in MSCH-C 207; or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348. (3 credit hours.)
- P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471. (3 credit hours.)
- (approved topics only; see academic advisor) P: Senior standing; and a major in the Media School. Seminar exploring new developments and advanced research in media. May be repeated with a different topic for a maximum of 9 credit hours. (3 credit hours.)
- Three (3) credit hours from the following:
- P: At least junior standing; and consent of instructor. Clinical experience that models the professional practices and service offerings of world-class integrated marketing communication media agencies. Implement public relations/advertising services for real clients through service learning. Professional skills, proficiencies, and best practices through hands-on learning. May be repeated for a maximum of 6 credit hours in JOUR-J 488, MSCH-A 488, and MSCH-J 488. (3 credit hours.)
- P: At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school. Application is available on the Media School website. Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497. (1–3 credit hours.)
- P: Application for internship credit approved by the school. Application is available on the Media School website. Topical course integrating classroom and field experience. Includes 10-day field experience during or after term offered. Field experience will change based on topic. May be repeated for credit with different topics in JOUR-J 418, MSCH-J 418, and MSCH-X 478. (4 credit hours.)
- No description is available for this course.
- No description is available for this course.
- GPA, Minimum Grade, and Other Requirements. Each of the following:
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
- Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.