Majors, minors + certificates

Minor in Media and Creative Advertising (Minors) (MDCRADMIN)The Media School

Students on Summer 2020, Fall 2020, or Spring 2021 requirements.

Description

The Media and Creative Advertising minor provides instruction in the practice and study of advertising, paying close attention to its history, its current state of development in a rapidly evolving media landscape, and its role in and impacts on, contemporary society. The upper-level courses represent a variety of approaches and skills allowing students to engage with advertising from a practical and applied or theoretical perspective depending upon their interests and goals. These classes will provide:

  • a critical framework to understand media advertising as a central feature of contemporary society;
  • skills-focused courses with a focus on the craft of writing advertising copy;
  • an introduction to the current state of advertising in the rapidly evolving media ecosystem;
  • comparative study of, and intensive practice in, studies of "old" and "new" media.

Minor requirements

The minor requires at least 15 credit hours, including the requirements listed below.

  1. Introduction to Media. One (1) course:
  2. Introduction to Advertising. One (1) course:
  3. Integrated Communication. One (1) course:
  4. Media and Consumer Behavior. One (1) course:
  5. Elective. One (1) course:
  6. GPA and Hours Requirements.
    1. Minor Residency. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. Minor Upper Division Courses. At least 9 credit hours in the minor must be completed at the 300–499 level.
    3. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    4. Minor GPA. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.