The Media and Creative Advertising minor provides instruction in the practice and study of advertising, paying close attention to its history, its current state of development in a rapidly evolving media landscape, and its role in and impacts on, contemporary society. The upper-level courses represent a variety of approaches and skills allowing students to engage with advertising from a practical and applied or theoretical perspective depending upon their interests and goals. These classes will provide:
- a critical framework to understand media advertising as a central feature of contemporary society;
- skills-focused courses with a focus on the craft of writing advertising copy;
- an introduction to the current state of advertising in the rapidly evolving media ecosystem;
- comparative study of, and intensive practice in, studies of "old" and "new" media.