Majors, minors + certificates

Minor in Media and Creative Advertising (Minors) (MDCRADMIN)The Media School

Students on Summer 2019, Fall 2019, or Spring 2020 requirements.

Description

The Media and Creative Advertising minor provides instruction in the practice and study of advertising, paying close attention to its history, its current state of development in a rapidly evolving media landscape, and its role in and impacts on, contemporary society. The upper-level courses represent a variety of approaches and skills allowing students to engage with advertising from a practical and applied or theoretical perspective depending upon their interests and goals. These classes will provide:

  • a critical framework to understand media advertising as a central feature of contemporary society;
  • skills-focused courses with a focus on the craft of writing advertising copy;
  • an introduction to the current state of advertising in the rapidly evolving media ecosystem;
  • comparative study of, and intensive practice in, studies of "old" and "new" media.

Minor requirements

The minor requires at least 15 credit hours, including the requirements listed below.

  1. Introduction to Media. One (1) course from the .
    • Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. (3 credit hours.)
    • P: Must be an Ernie Pyle Scholar, Media Scholar, or Academic Honors student. Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. Credit given for only one of MSCH-C 101 or MSCH-H 101. (3 credit hours.)
  2. Introduction to Advertising. One (1) course from the .
    • P: A grade of C- or higher in MSCH-C 101 and MSCH-C 207. Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace. Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337, or TEL-T 340. (3 credit hours.)
  3. Integrated Communication. One (1) course from the .
    • P: A grade of C- or higher in MSCH-A 300, MSCH-C 101, and MSCH-C 207. Students develop creative and implementation skills with intensive practice producing effective integrated communication strategies, concepts, copy, and design for print, broadcast, direct, mobile, digital, and social media campaigns. Credit given for only one of MSCH-A 305, MSCH-A 420, or JOUR-J 420. (3 credit hours.)
  4. Media and Consumer Behavior. One (1) course from the .
    • P: A grade of C- or higher in MSCH-A 300 and MSCH-C 101. Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Students utilize market research and match media with products, services, and behavioral campaign goals. (3 credit hours.)
  5. Elective. One (1) course from the .
    • P: MSCH-A 300, MSCH-A 310, MSCH-C 101, and MSCH-C 207. Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired. Credit given for only one of MSCH-A 441 or TEL-T 441. (3 credit hours.)
    • P: MSCH-A 300, MSCH-A 310, MSCH-C 101, and MSCH-C 207. Branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 101, MSCH-A 300, and MSCH-A 305. Workshop for planning, developing, and creating advertising and integrated marketing communication campaigns for all media. Students work individually and collaboratively in small teams of copywriters, graphic designers, and art directors to create advertising and IMC campaigns. Advertising agency professionals critique the resulting portfolios. (3 credit hours.)
    • P: JOUR-J 210 or MSCH-C 226. Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving and ethical practice. Use Adobe programs, HTML, CSS and other coding to produce original media projects for mass and targeted audiences. Credit given for only one of JOUR-J 463 or MSCH-J 463. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 207 or TEL-T 207; or consent of instructor. Techniques and skills used in selling advertising for television, radio, cable, and the Internet: researching prospective clients, knowledge and application of marketing models, developing an effective media mix to achieve market goals, preparing written and oral sales presentations. Credit given for only one of MSCH-M 343 or TEL-T 343. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 207 or TEL-T 207; or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348. (3 credit hours.)
    • P: MSCH-C 101. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471. (3 credit hours.)
  6. GPA, Minimum Grade, and Other Requirements. Each of the following:
    1. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 9 credit hours in the minor must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    4. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
    5. Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.