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Majors, minors + certificates

Minor in Media Persuasion (Minors) (MDIAPRSMIN)The Media School

Students on Summer 2019, Fall 2019, or Spring 2020 requirements.

Description

The Media Persuasion minor studies the intersection of media messages and technologies with social institutions and individual behaviors. It investigates how media messages are crafted, how they work at both technological and physiological level, with attention paid to their uses and impacts. It sits at the core of The Media School's mission to investigate the interconnections and intricacies of the contemporary media complex. Students will study the methods and strategies of persuasion in an interdisciplinary context that will provide them with critical perspectives. The minor focuses on the interaction between media, technology and opinion. It provides instruction in both media processes and impacts. Students will develop a framework to assess how contemporary society is being reshaped by media, and this should in turn, help them to determine the best uses and practices we should expect of professionals in the field.

Minor requirements

The minor requires at least 15 credit hours, including the requirements listed below.

  1. Introduction to Media. One (1) course from the .
    • Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. (3 credit hours.)
    • P: Must be an Ernie Pyle Scholar or Media Scholar. Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. Credit given for only one of MSCH-C 101 or MSCH-H 101. (3 credit hours.)
  2. Introduction to Media Persuasion. One (1) course from the .
    • Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations. Credit given for only one of MSCH-C 207 or TEL-T 207. (3 credit hours.)
    • Examines the construction of social meaning associated with mediated messages as well as the range of uses of and consequences of exposure to mediated messages in individual groups, organizations, and society. (3 credit hours.)
  3. Advanced Media Persuasion Electives. Three (3) courses from the .
    • P: A grade of C- or higher in MSCH-A 300. Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations. Credit given for only one of CMCL-C 315 or MSCH-A 315. (3 credit hours.)
    • P: At least junior standing; or consent of instructor. Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems. Credit given for only one of JOUR-J 423 or MSCH-J 423. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-R 348. Development and execution of a public relations campaign for a non-profit organization. Public relations theory and in-depth care study analysis. Develop a campaign proposal to meet a client's business objectives and learn how to pitch it. Part of the course focuses on media relations and crisis communications training. Credit given for only one of JOUR-J 429 or MSCH-R 429. (3 credit hours.)
    • Examines the relationship between media and modern politics. Topics will vary. Credit given for only one of MSCH-S 312 or TEL-T 312. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 213; or consent of instructor. Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms. Credit given for only one of MSCH-S 315 or TEL-T 314. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471. (3 credit hours.)
  4. GPA, Minimum Grade, and Other Requirements. Each of the following:
    1. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 9 credit hours in the minor must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    4. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
    5. Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.