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The Media School

Minor in Media Persuasion (Minors)

Students on Summer 2021, Fall 2021, or Spring 2022 requirements MDIAPRSMIN

The Media Persuasion minor studies the intersection of media messages and technologies with social institutions and individual behaviors. It investigates how media messages are crafted, how they work at both technological and physiological level, with attention paid to their uses and impacts. It sits at the core of The Media School's mission to investigate the interconnections and intricacies of the contemporary media complex. Students will study the methods and strategies of persuasion in an interdisciplinary context that will provide them with critical perspectives. The minor focuses on the interaction between media, technology and opinion. It provides instruction in both media processes and impacts. Students will develop a framework to assess how contemporary society is being reshaped by media, and this should in turn, help them to determine the best uses and practices we should expect of professionals in the field.


The minor requires at least 15 credit hours, including the requirements listed below.
  1. Introduction to Media. One (1) course:
    • MSCH-C 101 Media
  2. Introduction to Media Persuasion. One (1) course:
    • MSCH-C 213 Introduction to Media Psychology
  3. Advanced Media Persuasion Electives. Three (3) courses:
    • MSCH-A 347 Persuasive Messaging in Media
    • MSCH-C 255 Introduction to Media Audience Measurement
    • MSCH-C 320 Social Media Tactics
    • MSCH-J 423 Public Opinion
    • MSCH-S 312 Politics and the Media
    • MSCH-S 315 Media Processes and Effects
    • MSCH-S 317 Children and Media
    • MSCH-S 348 Audience Analysis
    • MSCH-S 351 Methods in Media Psychology
    • MSCH-S 451 Topical Seminar in Media Psychology
    • MSCH-S 452 Communicating Climate Change
    • MSCH-S 471 Applying Theory to Media Design
  4. Minor GPA, Hours, and Minimum Grade Requirements.
    1. Minor GPA. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
    2. Minor Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    3. Minor Upper Division Credit Hours. At least 9 credit hours in the minor must be completed at the 300–499 level.
    4. Minor Residency. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.

Minor Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course at the 100–499 level with the MSCH subject area prefix—as well as any other subject areas that are deemed functionally equivalent
  • Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception

The following courses cannot be applied toward minor requirements:

  • CMCL-C 121
  • CMCL-C 122
  • CMCL-C 228
  • CMCL-C 339
  • CMCL-C 427
  • CMCL-C 430

This program of study cannot be combined with the following:

  • Bachelor of Arts in Journalism (JOURBAJ)
  • Bachelor of Arts in Media (MEDIABA)
  • Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
  • Bachelor of Science in Game Design (GAMEDSGNBS)
  • Certificate in Journalism (JOURUGACR1)

Exceptions to and substitutions for minor requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.