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The Media School

Minor in Media Persuasion (Minors)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDIAPRSMIN

The Media Persuasion minor studies the intersection of media messages and technologies with social institutions and individual behaviors. It investigates how media messages are crafted, how they work at both technological and physiological level, with attention paid to their uses and impacts. It sits at the core of The Media School's mission to investigate the interconnections and intricacies of the contemporary media complex. Students will study the methods and strategies of persuasion in an interdisciplinary context that will provide them with critical perspectives. The minor focuses on the interaction between media, technology and opinion. It provides instruction in both media processes and impacts. Students will develop a framework to assess how contemporary society is being reshaped by media, and this should in turn, help them to determine the best uses and practices we should expect of professionals in the field.


The minor requires at least 15 credit hours, including the requirements listed below.
  1. Introduction to Media. One (1) course:
    • MSCH-C 101 Media
  2. Introduction to Media Persuasion. One (1) course:
    • MSCH-C 207 Introduction to Media Industry and Management when taken prior to Summer 2024
    • MSCH-C 213 Introduction to Media Psychology
  3. Advanced Media Persuasion Electives. Three (3) courses:
    • MSCH-A 347 Persuasive Messaging in Media
    • MSCH-C 255 Introduction to Media Audience Measurement when taken Summer 2024 or later
    • MSCH-C 320 Social Media Tactics
    • MSCH-J 423 Public Opinion
    • MSCH-R 429 Public Relations Campaigns when taken prior to Summer 2024
    • MSCH-R 455 Social Media Communication Strategies when taken prior to Summer 2024
    • MSCH-S 312 Politics and the Media
    • MSCH-S 315 Media Processes and Effects
    • MSCH-S 317 Children and Media when taken Summer 2024 or later
    • MSCH-S 348 Audience Analysis when taken Summer 2024 or later
    • MSCH-S 351 Methods in Media Psychology when taken Summer 2024 or later
    • MSCH-S 451 Topical Seminar in Media Psychology
    • MSCH-S 452 Communicating Climate Change
    • MSCH-S 471 Applying Theory to Media Design
  4. Minor GPA, Hours, and Minimum Grade Requirements.
    1. At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 9 credit hours in the minor must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
    4. A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
    5. Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.