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The Media School

Specialization in Media Research (Bachelor of Arts in Media)

Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAS23


The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Media Research. Two (2) courses:
    • MSCH-S 315 Media Processes and Effects
    • MSCH-S 348 Audience Analysis
    • MSCH-S 471 Applying Theory to Media Design
    • MSCH-X 498 Research in Media
  2. Statistics. One (1) course:
    • CJUS-K 300 Techniques of Data Analysis
    • ECON-E 370 Statistical Analysis for Business and Economics
    • LAMP-L 316 Junior Seminar: Analytical Problem Solving
    • PSY-K 300 Statistical Techniques
    • PSY-K 310 Statistical Techniques
    • SOC-S 371 Statistics in Sociology
    • STAT-S 211 Statistics for Journalists
    • STAT-S 300 Introduction to Applied Statistical Methods
    • STAT-S 303 Applied Statistical Methods for the Life Sciences
  3. Specialization GPA, Hours, and Minimum Grade Requirements.
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.