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The Media School

Specialization in New Media Marketing (Bachelor of Arts in Media)

Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAS26


The specialization requires at least 9 credit hours, including the requirements listed below.
  1. New Media Marketing. Three (3) courses:
    • MSCH-A 300
    • MSCH-V 401 Senior Seminar in Media (approved topics only; see academic advisor)
    • MSCH-V 490 Capstone Seminar in Media
  2. Specialization GPA, Hours, and Minimum Grade Requirements.
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.