The Media School
Minor in Media and Creative Advertising (Minors)
Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDCRADMIN
Requirements
The minor requires at least 15 credit hours, including the requirements listed below.
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Fall 2024CASE SHcourseSummer 2024CASE SHcourse
- Introduction to Advertising. One (1) course:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Integrated Communication. One (1) course:
- MSCH-A 305 Strategic Content Development
MSCH-A 305 Strategic Content Development
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226; and in MSCH-A 251; or consent of instructor
- Description
- Introduces the strategic skills needed to develop and execute creative marketing campaigns. Provides practice in integrated communication strategies, concepts, copy writing, and design for print, broadcast, direct, mobile, digital, and social media campaigns.
- Media and Consumer Behavior. One (1) course:
- MSCH-A 301 Media and Consumer Behavior
MSCH-A 301 Media and Consumer Behavior
- Credits
- 3
- Prerequisites
- None
- Description
- Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Covers skills needed to utilize market research and match media with products, services, and behavioral campaign goals.
- Elective. One (1) course:
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 435 Advertising Issues and Research
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 442 Brand Strategy and Media Management
- MSCH-A 490 Content Factory
- MSCH-S 348 Audience Analysis
MSCH-A 315 Advertising and Consumer Culture
- Credits
- 3
- Prerequisites
- None
- Description
- Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
- Fall 2024CASE SHcourseSummer 2024CASE SHcourse
MSCH-A 347 Persuasive Messaging in Media
- Credits
- 3
- Prerequisites
- None
- Description
- Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.
MSCH-A 435 Advertising Issues and Research
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 209; or consent of instructor
- Description
- Critical analysis and research course that seeks to evaluate methods and approaches in advertising as they relate to consumer culture, global ethics, and human nature. Explores scenarios and circumstances present in the ever-changing advertising world and focuses on how and why advertising decisions are made.
MSCH-A 441 Integrated Marketing Communication Campaign Planning
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301
- Description
- Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
MSCH-A 442 Brand Strategy and Media Management
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301, and either MSCH-C 226 or MSCH-C 250 or BUS-C 204, or consent from instructor
- Description
- Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.
MSCH-A 490 Content Factory
- Credits
- 1–4 credit hours
- Prerequisites
- Consent of instructor
- Description
- Hands-on course working directly with advertising clients on projects and campaigns in advertising. Ideal for Media Advertising students interested in honing their skill sets in relation to media advertising content creation and/or brand management.
- Repeatability
- May be repeated for credit up to 2 times for a maximum of 6 credit hours.
MSCH-S 348 Audience Analysis
- Credits
- 3
- Prerequisites
- None
- Description
- The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
- Fall 2024CASE SHcourseSummer 2024CASE SHcourse
- Minor GPA, Hours, and Minimum Grade Requirements.
- At least 9 credit hours in the minor must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- At least 9 credit hours in the minor must be completed at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the minor.
- A GPA of at least 2.000 for all courses taken in the minor—including those where a grade lower than C- is earned—is required.
- Exceptions to minor requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.