The Media School
Specialization in PR and Strategic Communication (Bachelor of Arts in Journalism)
Students on Summer 2021, Fall 2021, or Spring 2022 requirements JORS30
Requirements
The specialization requires at least 9 credit hours, including the requirements listed below.
- PR Planning and Research. One (1) course:
- MSCH-R 348 Public Relations Planning and Research
MSCH-R 348 Public Relations Planning and Research
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 208, or consent of instructor
- Description
- Theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets, and research methods.
- PR Writing. One (1) course:
- MSCH-R 349 Public Relations Writing
MSCH-R 349 Public Relations Writing
- Credits
- 3
- Prerequisites
- MSCH-C 208; and C- or higher in one of MSCH-C 225, MSCH-C 250, MSCH-H 225, ENG-W 231, ENG-W 240, ENG-W 270, or BUS-C 204
- Description
- Develops the professional writing skills expected of beginning public relations practitioners, including different approaches to a variety of audiences and media. Focuses on the basics of good writing as well as the art of writing. Provides practice in AP style. Imparts skills needed to work effectively with real-world clients.
- Repeatability
- Credit given for only one of MSCH-R 349 or JOUR-J 349.
- Electives. One (1) course:
- Any MSCH-R 300–399 except MSCH-R 348; MSCH-R 349
- Any MSCH-R 400–499
- Specialization GPA, Hours, and Minimum Grade Requirements.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
Specialization Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.