Eskenazi School of Art, Architecture + Design
Concentration in Digital Merchandising (Bachelor of Science in Merchandising)
Students on Summer 2024, Fall 2024, or Spring 2025 requirements DGMERCHCON
Requirements
The concentration requires at least 9 credit hours, including the requirements listed below.
- Omnichannel Innovation. One (1) course:
- SOAD-M 350 Omnichannel Innovation
SOAD-M 350 Omnichannel Innovation
- Credits
- 3
- Prerequisites
- None
- Description
- Application of Human-Centered Design (HCD, aka. design thinking) in omnichannel merchandising to develop innovative omnichannel solutions and improve consumer/human experience.
- Repeatability
- Credit given for only one of AMID-R 350 or SOAD-M 350.
- Digital Merchandising. One (1) course:
- SOAD-M 255 Digital Merchandising
SOAD-M 255 Digital Merchandising
- Credits
- 3
- Prerequisites
- C- or higher in SOAD-M 109
- Description
- Exploration and analysis of both customer behavior and business strategies in digital merchandising. Application of fundamental digital principles to the development of innovative digital merchandising strategies.
- Advanced Digital Merchandising.
- SOAD-M 455 Advanced Digital Merchandising
SOAD-M 455 Advanced Digital Merchandising
- Credits
- 3
- Prerequisites
- None
- Description
- Explores concepts and advanced decision-making practices of digital merchandising from a data-driven perspective through use of quantitative and qualitative digital analysis.
- Concentration GPA, Hours, and Minimum Grade Requirements.
- Concentration GPA. A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Concentration Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- Concentration Upper Division Credit Hours. At least 9 credit hours in the concentration must be completed at the 300–499 level.
Concentration Area Courses
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Courses that may apply toward the Credit Hours and GPA requirements in this academic program include all courses listed on the requirement course lists at the time the course was taken as well as any other courses that are deemed functionally equivalent.
Exceptions to and substitutions for concentration requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.