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The Media School

Specialization in Media & Creative Advertising Strategies (Bachelor of Arts in Media)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDAS16

Requirements

The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Three (3) courses:
    • MSCH-A 251 Creative Content Creation in Advertising
    • MSCH-A 300 Introduction to Advertising and Integrated Marketing Communication
    • MSCH-A 301 Media and Consumer Behavior
    • MSCH-A 305 Strategic Content Development
    • MSCH-A 315 Advertising and Consumer Culture
    • MSCH-A 347 Persuasive Messaging in Media
    • MSCH-A 360 Media Advertising Topics
    • MSCH-A 435 Advertising Issues and Research
    • MSCH-A 441 Integrated Marketing Communication Campaign Planning
    • MSCH-A 442 Brand Strategy and Media Management
    • MSCH-A 450 Advertising Portfolio Workshop
    • MSCH-A 451 Advertising Portfolio Workshop 2
    • MSCH-A 480 NSAC Competition Team
    • MSCH-A 488 Agency 7 IMC
    • MSCH-A 490 Content Factory
    • MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
    • MSCH-P 436 Advanced Production Workshop (approved topics only; see academic advisor)
    • MSCH-P 455 Topics in Music Scoring for Visual Media (approved topics only; see academic advisor)
    • MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
  2. GPA and Hours Requirements.
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.