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The Media School

Specialization in PR and Strategic Communication (Bachelor of Arts in Media)

Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAS30

Requirements

The specialization requires at least 9 credit hours, including the requirements listed below.
  1. PR and Strategic Communication. Three (3) courses:
    • MSCH-R 348 Public Relations Planning and Research
    • MSCH-R 349 Public Relations Writing
    • MSCH-R 429 Public Relations Campaigns
  2. GPA and Hours Requirements.
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.