The Media School
Specialization in New Media Marketing (Bachelor of Arts in Media)
Students on Summer 2020, Fall 2020, or Spring 2021 requirements MDAS26
Requirements
The specialization requires at least 9 credit hours, including the requirements listed below.
- New Media Marketing. Three (3) courses:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- MSCH-V 401 Senior Seminar in Media (approved topics only; see academic advisor)
- MSCH-V 490 Capstone Seminar in Media
- Specialization GPA, Hours, and Minimum Grade Requirements.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
Specialization Area Courses
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Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.