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Under Review

The 2022-2023 requirements are not yet finalized and are subject to change so long as this notice is in place. While the information presented is generally reliable, you should confirm the information later this summer when requirements are finalized.
The Media School

Specialization in PR and Strategic Communication (Bachelor of Arts in Media)

Students on Summer 2021, Fall 2021, or Spring 2022 requirementsMDAS30


The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Public Relations Planning and Research. One (1) course:
    • MSCH-R 348 Public Relations Planning and Research
  2. Public Relations Writing. One (1) course:
    • MSCH-R 349 Public Relations Writing
  3. Public Relations Campaigns. One (1) course:
    • MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
    • MSCH-R 429 Public Relations Campaigns
    • MSCH-R 431 Public Relations for Nonprofits
    • MSCH-R 440 Public Relations Career Success
    • MSCH-R 450 Public Relations Management
    • MSCH-R 455 Social Media Communication Strategies
    • MSCH-R 480 Bateman Competition
  4. GPA and Hours Requirements.
    1. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.

Specialization Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course contained on the course lists for the academic program requirements at the time the course is taken--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception

Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.