The Media School
Specialization in PR and Strategic Communication (Bachelor of Arts in Media)
Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAS30
Requirements
The specialization requires at least 9 credit hours, including the requirements listed below.
- PR and Strategic Communication. Three (3) courses:
- MSCH-R 348 Public Relations Planning and Research
- MSCH-R 349 Public Relations Writing
- MSCH-R 429 Public Relations Campaigns
MSCH-R 348 Public Relations Planning and Research
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 208, or consent of instructor
- Description
- Theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets, and research methods.
MSCH-R 349 Public Relations Writing
- Credits
- 3
- Prerequisites
- MSCH-C 208; and C- or higher in one of MSCH-C 225, MSCH-C 250, MSCH-H 225, ENG-W 231, ENG-W 240, ENG-W 270, or BUS-C 204
- Description
- Develops the professional writing skills expected of beginning public relations practitioners, including different approaches to a variety of audiences and media. Focuses on the basics of good writing as well as the art of writing. Provides practice in AP style. Imparts skills needed to work effectively with real-world clients.
- Repeatability
- Credit given for only one of MSCH-R 349 or JOUR-J 349.
MSCH-R 429 Public Relations Campaigns
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-R 348 and MSCH-R 349
- Description
- Covers development and execution of a public relations campaign for a non-profit organization as well as public relations theory and in-depth care study analysis. Provides training and practice in developing and pitching a proposal to meet a client\'s business objectives. Includes media relations and crisis communications training.
- Specialization GPA, Hours, and Minimum Grade Requirements.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
- Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.