Majors, minors + certificates

Specialization in Advertising Management (Bachelor of Arts in Media) (MDAS37)The Media School

Students on Summer 2021, Fall 2021, or Spring 2022 requirements.

Specialization requirements

The specialization requires at least 9 credit hours, including the requirements listed below.

  1. Audience Analysis. One (1) course:
  2. Electives. Two (2) courses:
    • (approved topics only; see academic advisor)
    • Three (3) credit hours from the following:
    • BUS-M 300 Introduction to Marketing
    • BUS-M 311 Introduction to Marketing Communication
  3. GPA and Hours Requirements.
    1. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.