Majors, minors + certificates

Specialization in Advertising Management (Bachelor of Arts in Media) (MDAS37)The Media School

Students on Summer 2019, Fall 2019, or Spring 2020 requirements.

Specialization requirements

The specialization requires at least 9 credit hours, including the requirements listed below.

  1. Audience Analysis. One (1) course from the .
    • P: A grade of C- or higher in MSCH-C 207; or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348. (3 credit hours.)
  2. Electives. Two (2) courses from the .
    • P: A grade of C- or higher in MSCH-A 300, MSCH-A 320, or MSCH-A 337; and MSCH-A 305 or MSCH-A 420; and MSCH-A 310; and MSCH-C 101 or MSCH-H 101; and MSCH-C 207. Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired. Credit given for only one of MSCH-A 441 or TEL-T 441. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-A 300, MSCH-A 320, or MSCH-A 337; and MSCH-A 305 or MSCH-A 420; and MSCH-A 310; and MSCH-C 101 or MSCH-H 101; and MSCH-C 207. Branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-A 300, MSCH-A 320 or MSCH-A 337; and MSCH-A 305 or MSCH-A 420; and MSCH-C 101 or MSCH-H 101; and MSCH-C 207; and at least junior standing ; and instructor consent. As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 207 or TEL-T 207; or consent of instructor. Techniques and skills used in selling advertising for television, radio, cable, and the Internet: researching prospective clients, knowledge and application of marketing models, developing an effective media mix to achieve market goals, preparing written and oral sales presentations. Credit given for only one of MSCH-M 343 or TEL-T 343. (3 credit hours.)
    • P: A grade of C- or higher in MSCH-C 101 and MSCH-C 207. Covers advanced formative and evaluative research techniques including biometrics, eye-tracking and dynamic self-report response. Examines theoretical underpinnings and challenges of measuring audience exposure to media messages in a fragmented media environment. (3 credit hours.)
    • (approved topics only; see academic advisor) P: Senior standing; and a major in the Media School. Seminar exploring new developments and advanced research in media. May be repeated with a different topic for a maximum of 9 credit hours. (3 credit hours.)
    • Three (3) credit hours from the following:
      • P: At least junior standing; and consent of instructor. Clinical experience that models the professional practices and service offerings of world-class integrated marketing communication media agencies. Implement public relations/advertising services for real clients through service learning. Professional skills, proficiencies, and best practices through hands-on learning. May be repeated for a maximum of 6 credit hours in JOUR-J 488, MSCH-A 488, and MSCH-J 488. (3 credit hours.)
      • P: At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school. Application is available on the Media School website. Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497. (1–3 credit hours.)
      • P: Application for internship credit approved by the school. Application is available on the Media School website. Topical course integrating classroom and field experience. Includes 10-day field experience during or after term offered. Field experience will change based on topic. May be repeated for credit with different topics in JOUR-J 418, MSCH-J 418, and MSCH-X 478. (4 credit hours.)
    • No description is available for this course.
    • No description is available for this course.
  3. GPA, Minimum Grade, and Other Requirements. Each of the following:
    1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
    3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.