Specialization in Advertising Management (Bachelor of Arts in Media) (MDAS37)The Media School
The specialization requires at least 9 credit hours, including the requirements listed below.
- Audience Analysis. One (1) course:
- Electives. Two (2) courses:
- (approved topics only; see academic advisor)
- Three (3) credit hours from the following:
- BUS-M 300 Introduction to Marketing
- BUS-M 311 Introduction to Marketing Communication
- GPA and Hours Requirements.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.