Requirements

1. Audience Analysis. One (1) course:
   • MSCH-S 348 Audience Analysis i
2. Electives. Two (2) courses:
   • MSCH-A 441 Integrated Marketing Communication Campaign Planning i
   • MSCH-A 442 Brand Strategy and Media Management i
   • MSCH-A 480 NSAC Competition Team i
   • MSCH-M 343 Media Sales Management i
   • MSCH-M 448 Advanced Media Metrics & Measurement i
   • MSCH-V 470 Issues in Media (approved topics only; see academic advisor)i
   • Three (3) credit hours from the following:
     • MSCH-A 488 Agency 7 IMC i
     • MSCH-X 472 Media Internship i
     • MSCH-X 478 Field Experience in Media i
   • BUS-M 300 Introduction to Marketing i
   • BUS-M 311 Introduction to Marketing Communication i
   Expand or hide additional courses that may be applied toward this requirement
3. Specialization GPA, Hours, and Minimum Grade Requirements.
   1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
   2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
   3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.