Under Review

The 2023-2024 requirements are not yet finalized and are subject to change so long as this notice is in place. While the information presented is generally reliable, you should confirm the information later this summer when requirements are finalized.

The Media School

Specialization in Media & Creative Advertising Strategies (Bachelor of Arts in Media)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDAS16

Requirements

The specialization requires at least 9 credit hours, including the requirements listed below.

Three (3) courses:
- MSCH-A 251 Creative Content Creation in Advertising
- MSCH-A 300 Introduction to Advertising and Integrated Marketing Communication
- MSCH-A 301 Media and Consumer Behavior
- MSCH-A 305 Strategic Content Development
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 360 Media Advertising Topics
- MSCH-A 435 Advertising Issues and Research
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 442 Brand Strategy and Media Management
- MSCH-A 450 Advertising Portfolio Workshop
- MSCH-A 451 Advertising Portfolio Workshop 2
- MSCH-A 480 NSAC Competition Team
- MSCH-A 488 Agency 7 IMC
- MSCH-A 490 Content Factory
- MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
- MSCH-P 436 Advanced Production Workshop (approved topics only; see academic advisor)
- MSCH-P 455 Topics in Music Scoring for Visual Media (approved topics only; see academic advisor)
- MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
MSCH-A 251 Creative Content Creation in Advertising

Credits
3
Prerequisites
MSCH-C 250 or BUS-C 204
Description
Introduces and provides practice in the skill-set necessary to interpret a creative brief for the purpose of developing and implementing an advertising campaign across multiple media channels. Explores the structure and interdependence of the multidisciplinary creative teams that make such campaigns successful.

MSCH-A 300 Introduction to Advertising and Integrated Marketing Communication

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 101 or MSCH-H 101; and MSCH-C 207
Description
Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
Repeatability
Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337, or TEL-T 340.

MSCH-A 301 Media and Consumer Behavior

Credits
3
Prerequisites
A grade of C- or better in MSCH-C 209
Description
Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Covers skills needed to utilize market research and match media with products, services, and behavioral campaign goals.

MSCH-A 305 Strategic Content Development

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 250 or MSCH-C 226; and in MSCH-A 251; or consent of instructor
Description
Introduces the strategic skills needed to develop and execute creative marketing campaigns. Provides practice in integrated communication strategies, concepts, copy writing, and design for print, broadcast, direct, mobile, digital, and social media campaigns.
MSCH-A 315 Advertising and Consumer Culture
Credits
3
Prerequisites
None
Description
Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
- Fall 2023CASE SHcourse
  
  Summer 2023CASE SHcourse
MSCH-A 347 Persuasive Messaging in Media

Credits
3
Prerequisites
None
Description
Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.

MSCH-A 360 Media Advertising Topics

Credits
1–4 credit hours
Prerequisites
None
Description
Focuses on emerging trends in media advertising, including related social and political issues, content creation and production, and unique trends and events.
Repeatability
May be repeated up to 4 times for credit for a maximum of 8 credit hours.

MSCH-A 435 Advertising Issues and Research

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 209; or consent of instructor
Description
Critical analysis and research course that seeks to evaluate methods and approaches in advertising as they relate to consumer culture, global ethics, and human nature. Explores scenarios and circumstances present in the ever-changing advertising world and focuses on how and why advertising decisions are made.

MSCH-A 441 Integrated Marketing Communication Campaign Planning

Credits
3
Prerequisites
A grade of C- or higher in MSCH-C 209 or MSCH-A 300; and MSCH-A 301; or consent of instructor
Description
Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.

MSCH-A 442 Brand Strategy and Media Management

Credits
3
Prerequisites
A grade of C- or higher in MSCH-A 301, and either MSCH-C 226 or MSCH-C 250 or BUS-C 204, or consent from instructor
Description
Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.

MSCH-A 450 Advertising Portfolio Workshop

Credits
3
Prerequisites
A grade of C- or higher in MSCH-A 301 and MSCH-A 305; or consent of instructor
Description
Hands-on workshop focused on the creation of advertising and marketing communication content and campaigns to be showcased on a professional advertising portfolio website.

MSCH-A 451 Advertising Portfolio Workshop 2

Credits
3
Prerequisites
A grade of C- or higher in MSCH-A 450 or consent of instructor
Description
Advanced workshop concentrating on cross-channel brand storytelling. Campaign projects emphasize techniques for content creation found in contemporary industry IMC advertising. Focuses on adding depth, breadth and sophistication to individual portfolios. Portfolios will be evaluated by industry professionals.

MSCH-A 480 NSAC Competition Team

Credits
3
Prerequisites
Junior or senior standing, and consent of instructor
Description
As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition.
Grading
S/F grading.

MSCH-A 488 Agency 7 IMC

Credits
3
Prerequisites
At least junior standing; and consent of instructor
Description
Clinical experience that models the professional practices and service offerings of world-class integrated marketing communication media agencies. Implement public relations/advertising services for real clients through service learning. Professional skills, proficiencies, and best practices through hands-on learning.
Repeatability
May be repeated for a maximum of 6 credit hours in JOUR-J 488, MSCH-A 488, and MSCH-J 488.

MSCH-A 490 Content Factory

Credits
1–4 credit hours
Prerequisites
Consent of instructor
Description
Hands-on course working directly with advertising clients on projects and campaigns in advertising. Ideal for Media Advertising students interested in honing their skill sets in relation to media advertising content creation and/or brand management.
Repeatability
May be repeated for credit up to 2 times for a maximum of 6 credit hours.

MSCH-J 360 Journalism Specialties

Credits
1–4 credit hours
Prerequisites
None
Description
Topical course dealing with changing subjects and material from term to term.
Repeatability
May be repeated for credit with different topics in JOUR-J 360 and MSCH-J 360.

MSCH-P 436 Advanced Production Workshop

Credits
1–3 credit hours
Prerequisites
A grade of C- or better in MSCH-C223, MSCH-C228, and MSCH-C229; and at least one 300-level MSCH-P course; or consent of instructor
Description
A capstone course for the Film, Television, and Digital Production concentration focused on planning, directing, and producing programs or program segments that may air on WTIU, Indiana University\'s public television station.
Repeatability
May be repeated with different topics for up to nine credit hours.

MSCH-P 455 Topics in Music Scoring for Visual Media

Credits
1–3 credit hours
Prerequisites
Consent of instructor and demonstrated background in MIDI and composition; and at least junior standing
Description
Specialized techniques course developing students' skills in music scoring for visual media.
Repeatability
May be repeated with different topics for a maximum of 18 credit hours.

MSCH-V 470 Issues in Media

Credits
3
Prerequisites
None
Description
Seminar exploring new developments and advanced research in media.
Repeatability
May be repeated with a different topic for a maximum of 9 credit hours.
Specialization GPA, Hours, and Minimum Grade Requirements.
1. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
2. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
3. Exceptions to specialization requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.