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The Media School

Specialization in Media & Creative Advertising Strategies (Bachelor of Arts in Media)

Students on Summer 2022, Fall 2022, or Spring 2023 requirements MDAS16


The specialization requires at least 9 credit hours, including the requirements listed below.
  1. Electives. Three (3) courses:
    • MSCH-A 251 Creative Content Creation in Advertising
    • MSCH-A 300 Introduction to Advertising and Integrated Marketing Communication
    • MSCH-A 301 Media and Consumer Behavior
    • MSCH-A 305 Strategic Content Development
    • MSCH-A 315 Advertising and Consumer Culture
    • MSCH-A 347 Persuasive Messaging in Media
    • MSCH-A 360 Media Advertising Topics
    • MSCH-A 435 Advertising Issues and Research
    • MSCH-A 441 Integrated Marketing Communication Campaign Planning
    • MSCH-A 442 Brand Strategy and Media Management
    • MSCH-A 450 Advertising Portfolio Workshop
    • MSCH-A 451 Advertising Portfolio Workshop 2
    • MSCH-A 480 NSAC Competition Team
    • MSCH-A 488 Agency 7 IMC
    • MSCH-A 490 Content Factory
    • MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
    • MSCH-P 436 Advanced Production Workshop (approved topics only; see academic advisor)
    • MSCH-P 455 Topics in Music Scoring for Visual Media (approved topics only; see academic advisor)
    • MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
  2. Specialization GPA, Hours, and Minimum Grade Requirements.
    1. Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
    2. Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.

Specialization Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course contained on the course lists for the academic program requirements at the time the course is taken--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception

Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.