The Media School
Specialization in Web (Bachelor of Arts in Media)
Students on Summer 2020, Fall 2020, or Spring 2021 requirements MDAS35
Requirements
The specialization requires at least 9 credit hours, including the requirements listed below.
- Media School Electives. Two (2) courses:
- MSCH-D 435 Advanced Projects in Web Design
- MSCH-J 303 Online Journalism
- MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
- MSCH-J 362 Journalism Multimedia Storytelling
- MSCH-J 363 Web and Mobile Design
- MSCH-J 460 Topics Colloquium
- MSCH-J 464 Infographics
- MSCH-R 455 Social Media Communication Strategies
- MSCH-V 334 Current Topics in Media (approved topics only; see academic advisor)
- MSCH-V 470 Issues in Media (approved topics only; see academic advisor)
MSCH-D 435 Advanced Projects in Web Design
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 223 or MSCH-G 320; or consent of instructor
- Notes
- Lab fee required
- Description
- Project-based class focused on implementing the skills learned in the introductory classes and applying them to real-world problems. Design, implement, and test a significant Web site for a real client either individually or in groups.
- Repeatability
- Credit given for only one of MSCH-D 435 or TEL-T 433.
MSCH-J 303 Online Journalism
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 251, or consent of instructor
- Description
- Explores non-linear methods of storytelling and how Web-based tools can enhance journalism written and online work. In addition to building existing skills, students use photography and embedded audio to create story packages for an online magazine.
- Repeatability
- Credit given for only one of JOUR-J 303 or MSCH-J 303.
MSCH-J 360 Journalism Specialties
- Credits
- 1–4 credit hours
- Prerequisites
- None
- Description
- Topical course dealing with changing subjects and material from term to term.
- Repeatability
- May be repeated for credit with different topics in JOUR-J 360 and MSCH-J 360.
MSCH-J 362 Journalism Multimedia Storytelling
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226; or consent of instructor
- Description
- Provides hands-on experiences in reporting, editing and presenting stories through images, sound, and spoken word. Goes beyond the basics skills to work with advanced cameras and software. Explores the use of emerging technologies for delivering truth to audiences of various types of media.
MSCH-J 363 Web and Mobile Design
- Credits
- 3
- Prerequisites
- C- in MSCH-C 250, or consent of instructor
- Description
- Introduction to the design, creation, and maintenance of websites and mobile platforms. Students learn design standards and how to apply them in the design of messages using multiple media. Course progresses from introductory work on web design to a culminating project employing responsive design.
MSCH-J 460 Topics Colloquium
- Credits
- 1–4 credit hours
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Topical seminar in journalism dealing with changing subjects and materials from term to term.
- Repeatability
- May be repeated for credit up to 4 times.
MSCH-J 464 Infographics
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 365, or consent of instructor
- Description
- Analysis of quantitative data and creation of visual informational graphics for media audiences. Introduction to interactive data visualization through scripting and online tools. Creation of chart packages, data maps and explanatory diagrams for publication to mass and targeted audiences.
- Repeatability
- Credit given for only one of JOUR-J 464 or MSCH-J 464.
MSCH-R 455 Social Media Communication Strategies
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101 or MSCH-C 208
- Description
- Examines how social media can be used as an effective component of an organization\'s communication management strategy and when it can potentially hamper effectiveness. Covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.
MSCH-V 334 Current Topics in Media
- Credits
- 1–3 credit hours
- Prerequisites
- None
- Description
- Analysis of selected problems in media studies. Topics vary each semester.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours.
MSCH-V 470 Issues in Media
- Credits
- 3
- Prerequisites
- None
- Description
- Seminar exploring new developments and advanced research in media.
- Repeatability
- May be repeated with a different topic for a maximum of 9 credit hours.
- Additional Elective. One (1) course:
- Additional course from the Media School Electives list.
- CSCI-A 348 Mastering the World Wide Web
- INFO-I 300 Human-Computer Interaction Design and Programming
- INFO-I 308 Information Representation
CSCI-A 348 Mastering the World Wide Web
- Description
- Project-oriented course leading to ability to maintain a fully functional web site. Topics include internet network protocols and web programming, server administration, protocols, site design, and searching and indexing technologies.
- Additional information
- Credit hour, prerequisite, and other information cannot be displayed for this course. If this is a course outside of the College of Arts and Sciences, please see the appropriate school's bulletin for additional information.
INFO-I 300 Human-Computer Interaction Design and Programming
- Description
- An intermediate course that teaches students how to assess the usability of software through quantitative and qualitative methods, including conducting task analyses, usability studies, heuristic inspections, interviews, surveys, and focus groups. The course also introduces students to the tool and techniques for designing and testing user interfaces based on a human-centered methodology.
- Additional information
- Credit hour, prerequisite, and other information cannot be displayed for this course. If this is a course outside of the College of Arts and Sciences, please see the appropriate school's bulletin for additional information.
INFO-I 308 Information Representation
- Description
- The basic structure of information representation in digital information systems. Begins with low-level computer representations such as common character and numeric encodings. Introduces formal design and query languages through Entity Relationship Modeling, the Relational Model, XML, and XHTML. Laboratory topics include SQL and XPath querying.
- Additional information
- Credit hour, prerequisite, and other information cannot be displayed for this course. If this is a course outside of the College of Arts and Sciences, please see the appropriate school's bulletin for additional information.
- Specialization GPA, Hours, and Minimum Grade Requirements.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the specialization.
- Minor GPA. A GPA of at least 2.000 for all courses taken in the specialization—including those where a grade lower than C- is earned—is required.
Specialization Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course contained on the course lists for the academic program requirements at the time the course is taken—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
Exceptions to and substitutions for specialization requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.