Majors, minors + certificates

Concentration in Media Science (Bachelor of Arts in Media) (MDAC05)The Media School

Students on Summer 2019, Fall 2019, or Spring 2020 requirements.

Description

Media Science courses develop skills and competencies necessary for creating and distributing more effective media messages. This makes the concentration (and the specialization in Media Research in particular) useful for those interested in careers including message production, developing and distributing persuasive media (e.g., advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others. The concentration is also well-suited to those students interested in pursuing graduate work in media research. Students completing the Media Science will be well-positioned to work in a number of media and non-media related fields.

Major requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.

  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course from the .
      • Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. (3 credit hours.)
      • P: Must be an Ernie Pyle Scholar or Media Scholar. Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence. Credit given for only one of MSCH-C 101 or MSCH-H 101. (3 credit hours.)
    2. Managing Media. One (1) course from the .
      • Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations. Credit given for only one of MSCH-C 207 or TEL-T 207. (3 credit hours.)
    3. Thinking Media. One (1) course from the .
      • This course examines the construction of social meaning associated with mediated messages as well as the range of uses and consequences of exposure to mediated messages in individuals, groups, organizations, and society. Credit given for only one of MSCH-C 213 or TEL-T 205. (3 credit hours.)
    4. Making Media. One (1) course from the .
      • Provides a survey of current technologies for creating games. These tools are also appropriate for projects in virtual and augmented reality and interactive journalism. Students acquire competency in several game engines demonstrated by the creation of several digital game prototypes using recently released tools. (3 credit hours.)
      • Style, form, and preparation of written materials for electronic media. Credit given for only one of MSCH-C 221 or TEL-T 211. (3 credit hours.)
      • Provides a conceptual framework for writing, designing, and evaluating a variety of media products. This is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles, and others. This course is a prerequisite for advanced-level courses in the design/production area. Credit given for only one of MSCH-C 223 or TEL-T 206. (3 credit hours.)
      • P: Completion of the English Composition requirement; and a grade of C- or higher in MSCH-J 170 or completion of the Media School Placement Test (MPE). Working seminar stressing the creation of journalistic stories for diverse audiences. Students will learn to develop story ideas, gather information, combine visual and verbal messages, and to write and edit news. Credit given for only one of JOUR-H 200, JOUR-J 200, MSCH-C 225, or MSCH-H 225. (3 credit hours.)
      • Theories of visual communication including human perception, psychology of color, and principles of design. Application of those theories to photography, video, and computer graphic design in news communication. Credit given for only one of JOUR-J 210 or MSCH-C 226. (3 credit hours.)
      • P: Completion of the English composition requirement. Hands-on experience creating sports media content relevant to production, sportscasting, sports writing, sport social media, and organizational messaging. Focuses on the dichotomy between independent and organization-controlled media and between news and sports reporting and commentary. Preparation for journalism and public relations jobs in sport. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101; and MSCH-C 223. Introductory hands-on video production course builds on fundamentals of audio/visual storytelling through training in the creative use of cameras, lighting and sound equipment, and editing software. Students design, develop, shoot, edit and deliver original videos in both single-camera field production and multi-camera TV studio production environments. Credit given for only one of MSCH-C 228 or TEL-T 283. (3 credit hours.)
  2. Concentration.
    1. Media Science Courses. Five (5) courses from the .
      • P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101; and MSCH-C 207. Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace. Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337, or TEL-T 340. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-A 300, MSCH-A 320, or MSCH-A 337; and MSCH-C 101 or MSCH-H 101; and MSCH-C 207. Theory and practice of designing, implementing, and evaluating promotional materials and marketing campaigns for television programs, radio formats, cable services, the Web, and new media. Credit given for only one of MSCH-A 347 or TEL-T 347. (3 credit hours.)
      • Develops frameworks for understanding new media technologies in social contexts. Compares computing, networked digital media, and social media to prior eras of technological change, focusing on interactions among technological, industrial, regulatory, social, and cultural forces. May be repeated with a different topic for a maximum of 6 credit hours in CMCL-C 337 and MSCH-D 337. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 207; or consent of instructor. Overview of basic U.S. law and government. Specific analysis of who makes U.S. telecommunications policy, how it is done, and its effects. Course includes a case study of recent policymaking that varies each semester. Credit given for only one of MSCH-L 322 or TEL-T 321. (3 credit hours.)
      • Examines the relationship between media and modern politics. Topics will vary. Credit given for only one of MSCH-S 312 or TEL-T 312. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 213; or consent of instructor. Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms. Credit given for only one of MSCH-S 315 or TEL-T 314. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 213; or consent of instructor. Acquaints students with the popular and research literatures on children and media, including television and computers. Students will be expected to identify recurring themes and topics related to children and media and to evaluate their significance in understanding the role of media in children's lives. Credit given for only one of MSCH-S 317 or TEL-T 317. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 207; or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 213; or consent of instructor. Explores the role and portrayal of sex and sexuality in media and examines in detail the potential social and psychological effects of exposure to sexual content in the media. Credit given for only one of MSCH-S 410 or TEL-T 410. (3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 213 or TEL-T 205; or consent of instructor. Exploration of social problems and issues. Topics vary. May be repeated with different topics for a maximum of 6 credit hours in MSCH-S 451 and TEL-T 451. (1–3 credit hours.)
      • P: A grade of C- or higher in MSCH-C 101 or MSCH-H 101. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471. (3 credit hours.)
      • P: CMCL-C 190 or MSCH-C 101. Students synthesize previous coursework in media, culminating in a substantive project that directs their learning to some particular problem of mediation, publics, or cultures. Final project may include research essays, short films, Web sites, or public presentations or performances. Specific topics vary. With consent of the Director of Undergraduate Studies, may be repeated with a different topic for a maximum of 6 credit hours in CMCL-C 490 and MSCH-V 490. (3 credit hours.)
    2. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization.
    • One (1) Media Specialization (see list below)
  4. GPA, Minimum Grade, and Other Requirements. Each of the following:
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.

Bachelor of Arts requirements

The Bachelor of Arts degree requires at least 120 credit hours, to include the following:

  1. College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines. No more than 42 of these credit hours can come from the major.
  2. Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
  3. College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
  4. College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
  5. CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
    1. CASE Foundations
      1. English Composition: 1 course
      2. Mathematical Modeling: 1 course
    2. CASE Breadth of Inquiry
      1. Arts and Humanities: 4 courses
      2. Natural and Mathematical Sciences: 4 courses
      3. Social and Historical Studies: 4 courses
    3. CASE Culture Studies
      1. Diversity in the United States: 1 course
      2. Global Civilizations and Cultures: 1 course
    4. CASE Critical Approaches: 1 course
    5. CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
    6. CASE Intensive Writing: 1 course
    7. CASE Public Oral Communication: 1 course
  6. Major. Completion of the major as outlined in the Major Requirements section above.