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The Media School

Concentration in Social and Digital Media (Bachelor of Arts in Journalism)

Students on Summer 2023, Fall 2023, or Spring 2024 requirements JORC15

The Social and Digital Media concentration of the B.A.J. provides students with a comprehensive educational experience that combines theory and practice of social media usage with specialized skills courses in creating media content across multiple digital forms and platforms.

Requirements

The major requires at least 42 credit hours (21 in the BAJ Core and 21 in the Concentration), including the requirements listed below.
  1. Bachelor of Arts in Journalism Core.
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Story Lab I. One (1) course:
      • MSCH-C 250 Story Lab I
    3. Story Lab II. One (1) course:
      • MSCH-C 251 Story Lab II
    4. Media Law. One (1) course:
      • MSCH-H 300 Honors Media Law in the Digital Age
      • MSCH-J 300 Communications Law
      • MSCH-M 332 Media Law for Producers
    5. Statistics. One (1) course:
      • CJUS-K 300 Techniques of Data Analysis
      • ECON-E 370 Statistical Analysis for Business and Economics
      • LAMP-L 316 Junior Seminar: Analytical Problem Solving
      • PSY-K 300 Statistical Techniques
      • PSY-K 310 Statistical Techniques
      • SOC-S 371 Statistics in Sociology
      • STAT-S 211 Statistics for Journalists
      • STAT-S 300 Introduction to Applied Statistical Methods
      • STAT-S 303 Applied Statistical Methods for the Life Sciences
    6. Media Ethics. One (1) course:
      • MSCH-H 410 Honors Media as Social Institutions
      • MSCH-J 410 The Media as Ethical and Social Institutions
      • MSCH-L 317 Media Ethics and Professional Responsibility
    7. Media Career Development. One (1) course:
      • MSCH-C 150 Media School College and Career Preparation
      • MSCH-H 110 Ernie Pyle Scholar Honors Freshman Seminar
    8. Media Skills Development. Two (2) credit hours:
      • MSCH-C 260 Media Boot Camp
      • MSCH-C 360 Media School Bootcamp
  2. Social and Digital Media Concentration.
    1. Media Principles. One (1) course:
      • MSCH-C 203 Foundations of Journalism
      • MSCH-C 208 Principles of Public Relations
    2. Media Analytics. One (1) course:
      • MSCH-C 255 Introduction to Media Audience Measurement
    3. Social and Digital Media Research. One (1) course:
      • MSCH-D 331 Social Media Cultures
    4. Social Media Strategies. One (1) course:
      • MSCH-R 455 Social Media Communication Strategies
    5. Social Media Gateway. One (1) course:
      • MSCH-C 320 Social Media Tactics
    6. Electives. Two (2) courses:
      • MSCH-A 315 Advertising and Consumer Culture when taken Summer 2024 or later
      • MSCH-A 315 Advertising and Consumer Culture when taken Summer 2024 or later
      • MSCH-A 360 Media Advertising Topics (approved topics only; see academic advisor)
      • MSCH-B 334 Social Media in Sports
      • MSCH-B 341 Multimedia Sports Content
      • MSCH-B 360 Sports Media Topics (approved topics only; see academic advisor)
      • MSCH-B 430 Sports Media Laboratory
      • MSCH-C 255 Introduction to Media Audience Measurement when taken Summer 2024 or later
      • MSCH-D 332 Media Technology and Difference
      • MSCH-D 337 Digital Media
      • MSCH-H 310 Honors Media Topics (approved topics only; see academic advisor)
      • MSCH-J 301 Story Lab III
      • MSCH-J 331 Podcasting and Audio Storytelling
      • MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
      • MSCH-J 362 Journalism Multimedia Storytelling
      • MSCH-J 365 Graphic Design I
      • MSCH-J 400 Converged Newsroom
      • MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
      • MSCH-J 431 Advanced Podcasting and Audio Storytelling
      • MSCH-J 464 Infographics
      • MSCH-J 465 Graphic Design II
      • MSCH-M 310 Disruptors: Internet Industries
      • MSCH-R 349 Public Relations Writing
      • MSCH-S 348 Audience Analysis when taken Summer 2024 or later
      • MSCH-S 348 Audience Analysis when taken Summer 2024 or later
      • MSCH-X 360 The Media School in Los Angeles (maximum of {text} credit hours can apply toward the requirement) when taken prior to Summer 2024
      • MSCH-X 360 The Media School in Los Angeles when taken Summer 2024 or later
    7. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Major GPA, Hours, and Minimum Grade Requirements.
    1. Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    2. Major Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    3. Major Upper Division Credit Hours. At least 18 credit hours in the major must be completed at the 300–499 level.
    4. Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    5. College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.

Major Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course at the 100–499 level with the MSCH prefix—as well as any other subject areas that are deemed functionally equivalent
  • Any course contained on the course lists for the academic program requirements—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception
  • Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program
Exclusions

The following courses cannot be applied toward major requirements or the College Breadth requirement:

  • No common exclusions

Exceptions to and substitutions for major requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.