Concentration in Social and Digital Media (Bachelor of Arts in Journalism)

Students on Summer 2023, Fall 2023, or Spring 2024 requirements JORC15

The Social and Digital Media concentration of the B.A.J. provides students with a comprehensive educational experience that combines theory and practice of social media usage with specialized skills courses in creating media content across multiple digital forms and platforms.

Requirements

The major requires at least 42 credit hours (21 in the BAJ Core and 21 in the Concentration), including the requirements listed below.

Bachelor of Arts in Journalism Core.
1. Introduction to Media. One (1) course:
  - MSCH-C 101 Media
  MSCH-C 101 Media
  Credits
  3
  Prerequisites
  None
  Description
  Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
2. Story Lab I. One (1) course:
  - MSCH-C 250 Story Lab I
  MSCH-C 250 Story Lab I
  
  Credits
  3
  Prerequisites
  None
  Description
  Intensive, hands-on course introduces storytelling skills, techniques and tools for effective media creation in a digital, multi-platform environment and provides the knowledge and skills needed for success in higher-level, more specialized courses of study across the Media School curriculum, including advertising, digital media, journalism, and public relations.
  Grading
  Students are able to earn credit for only one of the following: MSCH-C 250; JOUR-J 210; MSCH-C 226; MSCH-C 21001
3. Story Lab II. One (1) course:
  - MSCH-C 251 Story Lab II
  MSCH-C 251 Story Lab II
  
  Credits
  3
  Prerequisites
  MSCH-C 250
  Description
  Intensive, hands-on course focuses on journalistic techniques for storytelling in a digital environment. Topics include audio and visual collection and editing, broadcast-style writing and voicing, interviewing, newswriting, reporting and verification techniques, social media and story development, principles of data, ethics and law in newsgathering and strategic communications contexts.
  Repeatability
  Credit given for only one of MSCH-C 251, MSCH-C 225, or MSCH-H 225.
4. Media Law. One (1) course:
  - MSCH-H 300 Honors Media Law in the Digital Age
  - MSCH-J 300 Communications Law
  - MSCH-M 332 Media Law for Producers
  MSCH-H 300 Honors Media Law in the Digital Age
  Credits
  3
  Prerequisites
  C- or better in MSCH-C101 and MSCH-C250; Must be a current MSCH honors student
  Description
  History and philosophy of laws pertaining to media, including free press, free speech, right of privacy, copyright, government regulation, and business law affecting media operations. Stresses responsibilities and freedoms in a democratic media system.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-J 300 Communications Law
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101 or consent of instructor
  Description
  Explores history and philosophy of laws pertaining to free press and free speech. Covers censorship, libel, contempt, obscenity, right of privacy, copyright, government regulations, and laws affecting the Internet and social media. Stresses responsibilities and freedoms in a democratic communications systems.
  Repeatability
  Credit given for only one of MSCH-H 300 or MSCH-J 300.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-M 332 Media Law for Producers
  
  Credits
  3
  Prerequisites
  None
  Description
  In the complex new media age people who create and distribute content constantly intersect with an equally complex legal environment. This course explores legal issues such as contracts and permissions; intellectual property and service-marks; privacy and fraud; slander and libel; and employment and unions.
5. Statistics. One (1) course:
  - CJUS-K 300 Techniques of Data Analysis
  - ECON-E 370 Statistical Analysis for Business and Economics
  - LAMP-L 316 Junior Seminar: Analytical Problem Solving
  - PSY-K 300 Statistical Techniques
  - PSY-K 310 Statistical Techniques
  - SOC-S 371 Statistics in Sociology
  - STAT-S 211 Statistics for Journalists
  - STAT-S 300 Introduction to Applied Statistical Methods
  - STAT-S 303 Applied Statistical Methods for the Life Sciences
  CJUS-K 300 Techniques of Data Analysis
  Credits
  3
  Prerequisites
  None
  Notes
  R: To be successful in this course, students should have an understanding of basic algebra.
  Description
  CJUS-K 300 covers the properties of single variables, the measurement of association between pairs of variables, and statistical inference. Additional topics, such as the analyses of qualitative and aggregated data, address specific criminal justice concerns.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  ECON-E 370 Statistical Analysis for Business and Economics
  Credits
  3
  Prerequisites
  MATH-M 118, MATH-S 118, or MATH-V 118
  Notes
  R: ECON-E 252 or ECON-B 252 and MATH-M 119
  Description
  Lectures emphasize the use of basic probability concepts and statistical theory in the estimation and testing of single parameter and multivariate relationships. In computer labs, using Microsoft Excel, each student calculates descriptive statistics, probabilities, and least squares regression coefficients in situations based on current business and economic events.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  LAMP-L 316 Junior Seminar: Analytical Problem Solving
  Credits
  3
  Prerequisites
  Admission to the LAMP honors certificate program
  Description
  A discussion course emphasizing the use of quantitative methods and analytical skills in exploring and solving business-related problems. Topics vary with the instructor and year and include mathematical modeling and operations research, organizational control, and corporate finance.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  PSY-K 300 Statistical Techniques
  Credits
  3
  Prerequisites
  One of MATH-M 106, MATH-M 118, MATH-M 119, MATH-M 211, MATH-M 212, MATH-S 211, MATH-S 212, MATH-V 118, or, MATH-V 119
  Description
  Introduction to statistics; nature of statistical data; ordering and manipulation of data; measures of central tendency and dispersion; elementary probability. Concepts of statistical inference and decision: estimation and hypothesis testing. Special topics include regression and correlation, analysis of variance, non-parametric methods.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  PSY-K 310 Statistical Techniques
  Credits
  3
  Prerequisites
  One of MATH-M 106, MATH-M 118, MATH-M 119, MATH-M 211, MATH-M 212, MATH-S 211, MATH-S 212, MATH-V 118, or, MATH-V 119
  Description
  Introduction to probability and statistics; elementary probability theory, conditional probability, independence, random variables, discrete and continuous probability distributions, measures of central tendency and dispersion. Covers concepts of statistical inference and decision; estimation and hypothesis testing; Bayesian inference; and statistical decision theory. Special topics include regression and correlation, time series, analysis of variance, non-parametric methods.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  SOC-S 371 Statistics in Sociology
  Credits
  3
  Prerequisites
  None
  Description
  Introduces the logic of statistical inference. Students will learn how to use sample data to reach conclusions about a population of interest by calculating confidence intervals and significance tests. Estimating the effects of multiple independent variables using cross-tabulations and/or regression.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  STAT-S 211 Statistics for Journalists
  Credits
  3
  Prerequisites
  None
  Notes
  R: Mastery of high school algebra; or MATH-M 014
  Description
  Essential statistical concepts and tools for journalists in the age of data, including probability, graphics, descriptive statistics, prediction, study design, comparison, testing, and estimation. The course has a heavier emphasis on writing and reading media reports than other introductory statistics courses.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  STAT-S 300 Introduction to Applied Statistical Methods
  Credits
  4
  Prerequisites
  None
  Notes
  R: Mastery of high school algebra; or MATH-M 014. Lecture and laboratory
  Description
  Introduction to methods for analyzing quantitative data. Graphical and numerical descriptions of data, probability models of data, inference about populations from random samples. Regression and analysis of variance.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
  STAT-S 303 Applied Statistical Methods for the Life Sciences
  Credits
  3
  Prerequisites
  None
  Notes
  R: Mastery of high school algebra; or MATH-M 014
  Description
  Introduction to methods for analyzing data arising in the life sciences, designed for biology, human biology, and pre-medical students. Graphical and numerical descriptions of data, probability models, fundamental principles of estimation and hypothesis testing, inferences about means, correlation, linear regression.
  Repeatability
  Credit given for only one of ANTH-A 306, CJUS-K 300, ECON-E 370, ECON-S 370, MATH-K 300, MATH-K 310, POLS-Y 395, PSY-K 300, PSY-K 310, SOC-S 371, SPEA-K 300, SPH-Q 381, STAT-K 310, STAT-S 300, STAT-S 301, or STAT-S 303.
  Fall 2024CASE NMcourse
  
  Summer 2024CASE NMcourse
6. Media Ethics. One (1) course:
  - MSCH-H 410 Honors Media as Social Institutions
  - MSCH-J 410 The Media as Ethical and Social Institutions
  - MSCH-L 317 Media Ethics and Professional Responsibility
  MSCH-H 410 Honors Media as Social Institutions
  Credits
  3
  Prerequisites
  C- or higher in MSCH-H 300 or MSCH-J 300; must be a current MSCH honors student
  Description
  Examines functions and impact of mass media in society with primary focus on the United States. Discusses values of media organizations and professional and ethical values of journalists. Includes critical analysis of the relationship between media and society and the effect of political, economic, and cultural factors on media operation.
  Repeatability
  Credit given for only one of MSCH-H 410, MSCH-J 410, JOUR-H 410 or JOUR-J 410
  Fall 2024CASE AHcourse
  
  Summer 2024CASE AHcourse
  MSCH-J 410 The Media as Ethical and Social Institutions
  Credits
  3
  Prerequisites
  C- or higher in MSCH-C 251 and MSCH-J 300 and junior or senior standing; or consent of instructor
  Description
  Examines functions and influences of news and public relations professionals in a networked society with primary focus on the United States. Analyzes professional and ethical values of journalists and public relations practicioners working in a digital, participatory media environment. Critical analysis of the relationship of media institutions and society, and the effects of political, economic, and cultural factors on media professionalism.
  Repeatability
  Credit given for only one of JOUR-J 410 or MSCH-J 410.
  Fall 2024CASE AHcourse
  
  Summer 2024CASE AHcourse
  MSCH-L 317 Media Ethics and Professional Responsibility
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 207 or MSCH-C 213
  Description
  An analysis of the media environment, including organizational structure, corporate responsibility, and the role of the individual in the media environment. Formulation of ethical principles to guide media policy and practice.
  Repeatability
  Credit given for only one of MSCH-L 317 or TEL-T 316.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
7. Media Career Development. One (1) course:
  - MSCH-C 150 Media School College and Career Preparation
  - MSCH-H 110 Ernie Pyle Scholar Honors Freshman Seminar
  MSCH-C 150 Media School College and Career Preparation
  
  Credits
  1
  Prerequisites
  None
  Description
  Provides information on how to succeed in the Media School and prepare for careers in the media industry. Explores ways to connect academic experiences with internship and job opportunities. Highlights the array of media careers and presents insights on industry expectations for interviewing, portfolios, and resumes.
  
  MSCH-H 110 Ernie Pyle Scholar Honors Freshman Seminar
  
  Credits
  1
  Prerequisites
  Must be an Ernie Pyle Scholar
  Description
  Topical seminar for first-year Ernie Pyle Scholars that connects them with their faculty mentor. Explores critical issues in the U.S. media environment and introduces important ideas in the fields of journalism and strategic communication. Focuses on critical thinking, evaluating evidence, and how to strengthen media content.
  Repeatability
  May be repeated with different topics for a maximum of 9 credit hours.
8. Media Skills Development. Two (2) credit hours:
  - MSCH-C 260 Media Boot Camp
  - MSCH-C 270 Media Skills Workshop
  - MSCH-C 360 Media School Bootcamp
  MSCH-C 260 Media Boot Camp
  
  Credits
  1–3 credit hours
  Prerequisites
  None
  Description
  Industry-focused course that covers in-depth information about key areas of the media enterprise. Boot camp courses are taught by media professionals in an intensive format, with emphasis placed on skill development and media knowledge expansion.
  Repeatability
  May be repeated with different topics for a maximum of 6 credit hours.
  
  MSCH-C 270 Media Skills Workshop
  
  Credits
  1–4 credit hours
  Prerequisites
  None
  Description
  Media skills workshops that cover topics including media software training, camera presence training, media production workflow training, and other forms of skill development in digital and traditional media environments, particularly for those needing to develop technical skills in media.
  Repeatability
  May be repeated with different topics for a maximum of 6 credit hours.
  
  MSCH-C 360 Media School Bootcamp
  
  Credits
  1–3 credit hours
  Prerequisites
  None
  Description
  Professionally-oriented media courses taught by media professionals. Topics include hands-on media training, media planning, media analysis and criticism, and media career preparation. Featured instructors include professionals from fields as diverse as television and film production, advertising, public relations, journalism, sports media, game design, and film criticism.
Social and Digital Media Concentration.
1. Media Principles. One (1) course:
  - MSCH-C 203 Foundations of Journalism
  - MSCH-C 208 Principles of Public Relations
  MSCH-C 203 Foundations of Journalism
  
  Credits
  3
  Prerequisites
  None
  Description
  A robust introduction to the field of journalism and the underlying principles of journalism. Explores the role of journalists and media in American society, the influences of news and entertainment media on audiences, and the role of journalism in modern media environments.
  
  MSCH-C 208 Principles of Public Relations
  
  Credits
  3
  Prerequisites
  None
  Description
  Introduction to public relations. Examines theory and practice of public relations, how public relations operates in organizations, and its impact on stakeholders and society. Topics include approaches to persuasion, media relations, crisis communication, reputation management, and ethics.
  Repeatability
  Credit given for only one of JOUR-J 321, MSCH-C 208, or MSCH-R 321.
2. Media Analytics. One (1) course:
  - MSCH-C 255 Introduction to Media Audience Measurement
  MSCH-C 255 Introduction to Media Audience Measurement
  
  Credits
  3
  Prerequisites
  None
  Description
  Provides an introduction to many of the ways audience behavior is measured and analyzed by media industry professionals and scholars. Covers skill such as basic measurement and questionnaire design principles, reaction time/response latency, continuous response measurement, and peripheral biometrics (heart rate, skin conductance, eye tracking, etc.).
3. Social and Digital Media Research. One (1) course:
  - MSCH-D 331 Social Media Cultures
  MSCH-D 331 Social Media Cultures
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101; or consent of instructor
  Description
  None
  Repeatability
  Social media technologies are an integral part of social life. This course helps students develop a vocabulary for understanding social media critically and analytically. Content includes a history of social media technologies, examinations of how people construct identities and relationships on social media, and how misinformation affects online experiences.
4. Social Media Strategies. One (1) course:
  - MSCH-R 455 Social Media Communication Strategies
  MSCH-R 455 Social Media Communication Strategies
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101 or MSCH-C 208
  Description
  Examines how social media can be used as an effective component of an organization\'s communication management strategy and when it can potentially hamper effectiveness. Covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.
5. Social Media Gateway. One (1) course:
  - MSCH-C 320 Social Media Tactics
  MSCH-C 320 Social Media Tactics
  
  Credits
  3
  Prerequisites
  None
  Description
  Provides the knowledge and critical thinking skills needed to better understand social media, how they are utilized across fields such as advertising, journalism, media management and public relations, and what tactical and strategic considerations are necessary to most effectively use social networking tools in commercial and non-profit communication.
6. Electives. Two (2) courses:
  - MSCH-A 315 Advertising and Consumer Culture
  - MSCH-A 315 Advertising and Consumer Culture
  - MSCH-A 360 Media Advertising Topics (approved topics only; see academic advisor)
  - MSCH-B 334 Social Media in Sports
  - MSCH-B 341 Multimedia Sports Content
  - MSCH-B 360 Sports Media Topics (approved topics only; see academic advisor)
  - MSCH-B 430 Sports Media Laboratory
  - MSCH-C 255 Introduction to Media Audience Measurement
  - MSCH-D 332 Media Technology and Difference
  - MSCH-D 337 Digital Media
  - MSCH-H 310 Honors Media Topics (approved topics only; see academic advisor)
  - MSCH-J 301 Story Lab III
  - MSCH-J 331 Podcasting and Audio Storytelling
  - MSCH-J 360 Journalism Specialties (approved topics only; see academic advisor)
  - MSCH-J 362 Journalism Multimedia Storytelling
  - MSCH-J 365 Graphic Design I
  - MSCH-J 400 Converged Newsroom
  - MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
  - MSCH-J 431 Advanced Podcasting and Audio Storytelling
  - MSCH-J 464 Infographics
  - MSCH-J 465 Graphic Design II
  - MSCH-M 310 Disruptors: Internet Industries
  - MSCH-R 349 Public Relations Writing
  - MSCH-S 348 Audience Analysis
  - MSCH-S 348 Audience Analysis
  - MSCH-X 360 The Media School in Los Angeles
  MSCH-A 315 Advertising and Consumer Culture
  Credits
  3
  Prerequisites
  None
  Description
  Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-A 315 Advertising and Consumer Culture
  Credits
  3
  Prerequisites
  None
  Description
  Critical examination of advertising's role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-A 360 Media Advertising Topics
  
  Credits
  1–4 credit hours
  Prerequisites
  None
  Description
  Focuses on emerging trends in media advertising, including related social and political issues, content creation and production, and unique trends and events.
  Repeatability
  May be repeated up to 4 times for credit for a maximum of 8 credit hours.
  
  MSCH-B 334 Social Media in Sports
  
  Credits
  3
  Prerequisites
  MSCH-C 101 or MSCH-B 330
  Description
  Introduces the theory and practice of social media usage within sports media. Builds skills in content creation and management on the major social networks and explores the implications of audience demographics and communication theory for social media engagement.
  
  MSCH-B 341 Multimedia Sports Content
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 250; or consent of instructor
  Description
  Project-based course that focuses on the creation and production of sports media content in multiple media formats. Emphasizes the development of expertise across written content, audio content, and video content, and the integration of social media as a platform for the publication of that content.
  
  MSCH-B 360 Sports Media Topics
  
  Credits
  1–4 credit hours
  Prerequisites
  None
  Description
  Focuses on emerging trends in sports media, including related social and political issues, content creation and production, and special event coverage.
  Repeatability
  May be repeated for credit up to 4 times for a maximum of 8 credit hours.
  
  MSCH-B 430 Sports Media Laboratory
  
  Credits
  3
  Prerequisites
  MSCH-C 227 or MSCH-B 330; and MSCH-B 332, MSCH-B 333, MSCH-B 334, MSCH-B 340, or MSCH-B 350; or consent of instructor
  Description
  Simulates a working sports media newsroom. Focuses on the production of professional-caliber sports media content and building skills in senior-level editing, management, and decision-making that are needed in the process of creating, promoting, and disseminating such content.
  
  MSCH-C 255 Introduction to Media Audience Measurement
  
  Credits
  3
  Prerequisites
  None
  Description
  Provides an introduction to many of the ways audience behavior is measured and analyzed by media industry professionals and scholars. Covers skill such as basic measurement and questionnaire design principles, reaction time/response latency, continuous response measurement, and peripheral biometrics (heart rate, skin conductance, eye tracking, etc.).
  
  MSCH-D 332 Media Technology and Difference
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101; or consent of instructor
  Description
  From algorithmic biases to gendered work cultures in Hollywood and Silicon Valley, issues of race, gender, sexuality, ability, and class come with media technologies\' design, production, and use. This course explores a wide array of technological politics in concert with some of today\'s most pressing issues.
  
  MSCH-D 337 Digital Media
  
  Credits
  3
  Prerequisites
  MSCH-C 101 with a grade of C- or higher; or consent of instructor
  Description
  Develops frameworks for understanding new media technologies in social contexts. Compares computing, networked digital media, and social media to prior eras of technological change, focusing on interactions among technological, industrial, regulatory, social, and cultural forces.
  Repeatability
  May be repeated with a different topic for a maximum of 6 credit hours.
  
  MSCH-H 310 Honors Media Topics
  
  Credits
  3
  Prerequisites
  Must be a current Ernie Pyle Scholar (EPS), Media Scholar (MS), Media School Academic Honors Scholar, or Hutton Honors College student
  Description
  Covers a variety of topics from various media disciplines, including advertising, game design, journalism, law and public policy, media criticism, media production, and public relations. Develops advanced understanding of media topics and how media systems connect with culture, politics, and society. Evaluates and critically analyzes the underlying assumptions of media.
  Repeatability
  May be repeated with different topics for a maximum of 9 credit hours.
  
  MSCH-J 301 Story Lab III
  
  Credits
  3
  Prerequisites
  A grade of C- or better in MSCH-C 203 and MSCH-C 251, or consent of instructor
  Description
  Intended for journalists, content creators, and content managers as they further develop their skills in story conception and design, fluency in verbal and written flair, and information gathering. Provides a bridge from Story Lab II to mastery-level courses in journalism and media.
  
  MSCH-J 331 Podcasting and Audio Storytelling
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 226 or MSCH-C 250; or consent of instructor
  Description
  Explores podcasting and audio storytelling as mediums of expression and content, through both listening and production. Provides practice in technical skills for audio storytelling and the application of those skills to the processes of finding stories, interviewing guests, and writing scripts.
  
  MSCH-J 360 Journalism Specialties
  
  Credits
  1–4 credit hours
  Prerequisites
  None
  Description
  Topical course dealing with changing subjects and material from term to term.
  Repeatability
  May be repeated for credit with different topics in JOUR-J 360 and MSCH-J 360.
  
  MSCH-J 362 Journalism Multimedia Storytelling
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 250 or MSCH-C 226; or consent of instructor
  Description
  Provides hands-on experiences in reporting, editing and presenting stories through images, sound, and spoken word. Goes beyond the basics skills to work with advanced cameras and software. Explores the use of emerging technologies for delivering truth to audiences of various types of media.
  
  MSCH-J 365 Graphic Design I
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 250 or MSCH-C 226
  Description
  Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving, and ethical practice. Uses Adobe programs, HTML, CSS, and other coding to produce original media projects for mass and targeted audiences.
  Repeatability
  Credit given for only one of MSCH-J 365 or MSCH-J 463.
  
  MSCH-J 400 Converged Newsroom
  
  Credits
  3
  Prerequisites
  MSCH-J 301
  Description
  Provides experience in a multi-faceted news environment where skills and expertise acquired in previous courses are put to use in the production of quality journalism that is delivered to an audience. Includes news reporting and analysis, evaluation of social media metrics, and interaction with the audience.
  
  MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
  
  Credits
  3
  Prerequisites
  C- or higher in MSCH-J 326 or MSCH-J 353, or consent from instructor
  Description
  Focuses on covering fashion trends, fashion designers, and key issues related to fashion. Covers theoretical concepts related to multimedia storytelling, visual communication, business reporting, audience effects, social media analysis, and public relations and applies these concepts through hands-on experiences in multimedia reporting.
  
  MSCH-J 431 Advanced Podcasting and Audio Storytelling
  
  Credits
  3
  Prerequisites
  MSCH-J 331 or consent of instructor
  Description
  Imparts an understanding of how audio production and editing work in a professional setting. Hones the technical skills required for production. Focuses on improving work quality, developing the speed and efficiency required in professional settings, and learning the critical listening skills needed to edit individually and in collaboration.
  
  MSCH-J 464 Infographics
  
  Credits
  3
  Prerequisites
  C- or higher in MSCH-J 365, or consent of instructor
  Description
  Analysis of quantitative data and creation of visual informational graphics for media audiences. Introduction to interactive data visualization through scripting and online tools. Creation of chart packages, data maps and explanatory diagrams for publication to mass and targeted audiences.
  Repeatability
  Credit given for only one of JOUR-J 464 or MSCH-J 464.
  
  MSCH-J 465 Graphic Design II
  
  Credits
  3
  Prerequisites
  C- or higher in MSCH-J 365, or consent of instructor
  Description
  Continues from Graphic Design I, incorporating advanced digital graphic design skills and creative problem solving for a series of media projects using illustration, logo design, creative typography and layout in a variety of media formats including print and interactive design for mobile devices.
  Repeatability
  Credit given for only one of JOUR-J 465 or MSCH-J 465.
  
  MSCH-M 310 Disruptors: Internet Industries
  
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 101
  Description
  What is the cultural mindset of technology entrepreneurs? How and why did the rise of Silicon Valley occur? This course considers the economic, social, financial, and legal forces present in the disruption industry, and how entrepreneurs leverage digital technologies and change the rules of how societies think and interact.
  
  MSCH-R 349 Public Relations Writing
  
  Credits
  3
  Prerequisites
  MSCH-C 208; and C- or higher in one of MSCH-C 225, MSCH-C 250, MSCH-H 225, ENG-W 231, ENG-W 240, ENG-W 270, or BUS-C 204
  Description
  Develops the professional writing skills expected of beginning public relations practitioners, including different approaches to a variety of audiences and media. Focuses on the basics of good writing as well as the art of writing. Provides practice in AP style. Imparts skills needed to work effectively with real-world clients.
  Repeatability
  Credit given for only one of MSCH-R 349 or JOUR-J 349.
  MSCH-S 348 Audience Analysis
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 207; or consent of instructor
  Description
  The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
  Repeatability
  Credit given for only one of MSCH-S 348 or TEL-T 348.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-S 348 Audience Analysis
  Credits
  3
  Prerequisites
  A grade of C- or higher in MSCH-C 207; or consent of instructor
  Description
  The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
  Repeatability
  Credit given for only one of MSCH-S 348 or TEL-T 348.
  Fall 2024CASE SHcourse
  
  Summer 2024CASE SHcourse
  MSCH-X 360 The Media School in Los Angeles
  
  Credits
  1–4 credit hours
  Prerequisites
  Must be accepted into the Media School's Semester in Los Angeles program
  Description
  Focuses on topics relevant to the Media School's Semester in Los Angeles program. Explores various aspects of the entertainment and media industries under the instruction of industry professionals.
  Repeatability
  May be repeated with different topics for a maximum of 15 credit hours.
7. Additional Requirements.
  - At least nine (9) credit hours in the concentration must be at the 300–499 level.
  - Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
  - A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
Major GPA, Hours, and Minimum Grade Requirements.
1. Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
2. Major Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
3. Major Upper Division Credit Hours. At least 18 credit hours in the major must be completed at the 300–499 level.
4. Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
5. College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.

Major Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

Any course at the 100–499 level with the MSCH prefix—as well as any other subject areas that are deemed functionally equivalent
Any course contained on the course lists for the academic program requirements—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
Any course directed to a non-Addenda requirement through an approved exception
Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program

Exclusions

The following courses cannot be applied toward major requirements or the College Breadth requirement:

No common exclusions

Exceptions to and substitutions for major requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.

Concentration in Social and Digital Media (Bachelor of Arts in Journalism)

Requirements

Major hours and GPA

Major Area Courses

Exclusions

Major requirement exceptions and substitutions