The Media School
Concentration in Fashion Media (Bachelor of Arts in Media)
Students on Summer 2023, Fall 2023, or Spring 2024 requirements MDAC12
Requirements
The major requires at least 36 credit hours (12 in the Media Core and 24 in the Concentration), including the requirements listed below.
- Media School Core.
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Fall 2023CASE SHcourse
- Managing Media. One (1) course:
- MSCH-C 203 Foundations of Journalism
- MSCH-C 208 Principles of Public Relations
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 203 Foundations of Journalism
- Credits
- 3
- Prerequisites
- None
- Description
- A robust introduction to the field of journalism and the underlying principles of journalism. Explores the role of journalists and media in American society, the influences of news and entertainment media on audiences, and the role of journalism in modern media environments.
MSCH-C 208 Principles of Public Relations
- Credits
- 3
- Prerequisites
- None
- Description
- Introduction to public relations. Examines theory and practice of public relations, how public relations operates in organizations, and its impact on stakeholders and society. Topics include approaches to persuasion, media relations, crisis communication, reputation management, and ethics.
- Repeatability
- Credit given for only one of JOUR-J 321, MSCH-C 208, or MSCH-R 321.
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Thinking Media. One (1) course:
- MSCH-C 211 Screening Gender and Sexuality
- MSCH-C 212 Screening Race and Ethnicity
- MSCH-C 213 Introduction to Media Psychology
- MSCH-C 214 Race, Prejudice, and the Media
- MSCH-C 216 Social Scientific Perspectives of Gender and Media
- MSCH-C 219 Media in the Global Context
- MSCH-C 249 Media Technologies and Culture
MSCH-C 211 Screening Gender and Sexuality
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how gender and sexuality are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on popular media production; various genres, movements, and media cycles; specific cultural and historical contexts; impacts of technological change. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 203 or MSCH-C 211.
- Fall 2023CASE SHcourse
MSCH-C 212 Screening Race and Ethnicity
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how race and/or ethnicity are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on representations and debates within mainstream, art, or alternative media. May address histories of race, racism, and racial justice. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 201 or MSCH-C 212.
- Fall 2023CASE DUScourse
- Fall 2023CASE SHcourse
MSCH-C 213 Introduction to Media Psychology
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the construction of social meaning associated with mediated messages as well as the range of uses of and consequences of exposure to mediated messages in individual groups, organizations, and society.
- Fall 2023CASE SHcourse
MSCH-C 214 Race, Prejudice, and the Media
- Credits
- 3
- Prerequisites
- None
- Description
- This course addresses the psychology of racial prejudice and stereotyping and uses this social-scientific framework to examine the impact of media portrayals. We will focus on how race influences our media consumption decisions and how exposure to certain media messages (in entertainment, news, music, video games) could change racial stereotypes.
- Repeatability
- Credit given for only one of MSCH-C 214 or TEL-T 191.
- Fall 2023CASE SHcourse
MSCH-C 216 Social Scientific Perspectives of Gender and Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the representation of women in the media and analyzes women's creative work as media producers from a social scientific perspective. The course will include lecture and discussion of areas of critical debate: visual representation across media platforms, women's employment in media industries; women as an audience/consumer group.
- Repeatability
- Credit given for only one of MSCH-C 216 or TEL-T 192.
- Fall 2023CASE DUScourse
- Fall 2023CASE SHcourse
MSCH-C 219 Media in the Global Context
- Credits
- 3
- Prerequisites
- None
- Description
- Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/global historical, economic, and social processes. Screenings may be required.
- Repeatability
- Credit given for only one of MSCH-C 219 or CMCL-C 202.
- Fall 2023CASE GCCcourse
- Fall 2023CASE SHcourse
MSCH-C 249 Media Technologies and Culture
- Credits
- 3
- Prerequisites
- None
- Description
- Explores how our understandings and experiences of culture and everyday life are transformed as media technology re-design, re-shape, re-administer, and re-organize our daily routines, habitats, habits, identities, and modes of communication.
- Making Media. One (1) course:
- MSCH-C 250
- Introduction to Media. One (1) course:
- Concentration.
- Fashion, Media, and Politics. One (1) course:
- MSCH-C 232 Media, Fashion and Politics
MSCH-C 232 Media, Fashion and Politics
- Credits
- 3
- Prerequisites
- None
- Description
- It is through media that fashion reflects culture, social movements, and trends. This course explores the relationship between media, fashion, and politics and applies media effects and visual communication theory to the examination of key moments where fashion and politics have merged.
- Fashion, Beauty, and Lifestyle Media. One (1) course:
- MSCH-J 326 Fashion, Beauty, and Lifestyle Media
MSCH-J 326 Fashion, Beauty, and Lifestyle Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the world of media related to fashion, beauty, and lifestyle (FBL). Focuses on cultural influence, media history, sustainability, and the future of FBL. Includes analysis of bodies of knowledge associated with past and present expressions of human behaviors, beliefs, and experiences related to FBL.
- PR Strategies for Fashion, Beauty, and Lifestyle Communication. One (1) course:
- MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
- Credits
- 3
- Prerequisites
- MSCH-C 208
- Description
- Public relations strategies grounded in research and aligned with brand mission and image are integral to the practice of strategic communication management. This course provides training in the knowledge and skills required to develop effective strategies in brand communication within the fashion, beauty, and lifestyle media space.
- Apparel Industries. One (1) course:
- SOAD-M 109 Apparel Industries
SOAD-M 109 Apparel Industries
- Credits
- 3
- Prerequisites
- None
- Description
- Introduction to the retail cycle related to the interdisciplinary study of and research in apparel and textiles. Examines social and economic theories underlying the fashion business, retail merchandising principles, consumer behavior, and contemporary retail issues.
- Repeatability
- Credit given for only one of AMID-R 209, SOAD-M 109, or SOAD-M 209.
- Fashion and Merchandising Focal Area. Two (2) courses:
- SOAD-F 406 Fashion Studies: Fashion Theory
- SOAD-F 411 Fashion Studies: Behavioral Analysis
- SOAD-M 308 Brand Management and Advertising
- SOAD-M 350 Omnichannel Innovation
SOAD-F 406 Fashion Studies: Fashion Theory
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Survey of methodologies and research techniques for analysis of fashion diffusion and change.
- Repeatability
- Credit given for only one of AMID-F 406 or SOAD-F 406.
- Fall 2023CASE SHcourse
SOAD-F 411 Fashion Studies: Behavioral Analysis
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Basic concepts and theories from social psychology are used to study how clothing affects the self and others.
- Fall 2023CASE SHcourse
SOAD-M 308 Brand Management and Advertising
- Credits
- 3
- Prerequisites
- At least junior standing
- Description
- Strategic marketing communication centered on building and maintaining brand equity, encompassing all stages of the retail cycle.
- Repeatability
- Credit given for only one of AMID-R 308 or SOAD-M 308.
SOAD-M 350 Omnichannel Innovation
- Credits
- 3
- Prerequisites
- None
- Description
- Application of Human-Centered Design (HCD, aka. design thinking) in omnichannel merchandising to develop innovative omnichannel solutions and improve consumer/human experience.
- Repeatability
- Credit given for only one of AMID-R 350 or SOAD-M 350.
- Fashion Media Focal Area. Three (3) credit hours:
- MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
- MSCH-X 478 Field Experience in Media (approved topics only; see academic advisor)
MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-J 326 or MSCH-J 353, or consent from instructor
- Description
- Focuses on covering fashion trends, fashion designers, and key issues related to fashion. Covers theoretical concepts related to multimedia storytelling, visual communication, business reporting, audience effects, social media analysis, and public relations and applies these concepts through hands-on experiences in multimedia reporting.
MSCH-X 478 Field Experience in Media
- Credits
- 4
- Prerequisites
- Application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Topical course integrating classroom and field experience. Includes 10-day field experience during or after term offered. Field experience will change based on topic.
- Repeatability
- May be repeated for credit with different topics in JOUR-J 418, MSCH-J 418, and MSCH-X 478.
- Elective. Three (3) credit hours:
- MSCH-C 251 Story Lab II
- MSCH-C 320 Social Media Tactics
- MSCH-D 331 Social Media Cultures
- MSCH-H 300 Honors Media Law in the Digital Age
- MSCH-H 310 Honors Media Topics (approved topics only; see academic advisor)
- MSCH-H 410 Honors Media as Social Institutions
- MSCH-J 315 Feature Writing
- MSCH-J 331 Podcasting and Audio Storytelling
- MSCH-J 344 Photojournalism Reporting
- MSCH-J 365 Graphic Design I
- MSCH-R 455 Social Media Communication Strategies
- MSCH-X 360 The Media School in Los Angeles (approved topics only; see academic advisor)
- MSCH-X 472 Media Internship
MSCH-C 251 Story Lab II
- Credits
- 3
- Prerequisites
- MSCH-C 250
- Description
- Intensive, hands-on course focuses on journalistic techniques for storytelling in a digital environment. Topics include audio and visual collection and editing, broadcast-style writing and voicing, interviewing, newswriting, reporting and verification techniques, social media and story development, principles of data, ethics and law in newsgathering and strategic communications contexts.
- Repeatability
- Credit given for only one of MSCH-C 251, MSCH-C 225, or MSCH-H 225.
MSCH-C 320 Social Media Tactics
- Credits
- 3
- Prerequisites
- None
- Description
- Provides the knowledge and critical thinking skills needed to better understand social media, how they are utilized across fields such as advertising, journalism, media management and public relations, and what tactical and strategic considerations are necessary to most effectively use social networking tools in commercial and non-profit communication.
MSCH-D 331 Social Media Cultures
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101; or consent of instructor
- Description
- None
- Repeatability
- Social media technologies are an integral part of social life. This course helps students develop a vocabulary for understanding social media critically and analytically. Content includes a history of social media technologies, examinations of how people construct identities and relationships on social media, and how misinformation affects online experiences.
MSCH-H 300 Honors Media Law in the Digital Age
- Credits
- 3
- Prerequisites
- C- or better in MSCH-C101 and MSCH-C250; Must be a current MSCH honors student
- Description
- History and philosophy of laws pertaining to media, including free press, free speech, right of privacy, copyright, government regulation, and business law affecting media operations. Stresses responsibilities and freedoms in a democratic media system.
- Fall 2023CASE SHcourse
MSCH-H 310 Honors Media Topics
- Credits
- 3
- Prerequisites
- Must be a current Ernie Pyle Scholar (EPS), Media Scholar (MS), Media School Academic Honors Scholar, or Hutton Honors College student
- Description
- Covers a variety of topics from various media disciplines, including advertising, game design, journalism, law and public policy, media criticism, media production, and public relations. Develops advanced understanding of media topics and how media systems connect with culture, politics, and society. Evaluates and critically analyzes the underlying assumptions of media.
- Repeatability
- May be repeated with different topics for a maximum of 9 credit hours.
MSCH-H 410 Honors Media as Social Institutions
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-H 300 or MSCH-J 300; must be a current MSCH honors student
- Description
- Examines functions and impact of mass media in society with primary focus on the United States. Discusses values of media organizations and professional and ethical values of journalists. Includes critical analysis of the relationship between media and society and the effect of political, economic, and cultural factors on media operation.
- Repeatability
- Credit given for only one of MSCH-H 410, MSCH-J 410, JOUR-H 410 or JOUR-J 410
- Fall 2023CASE AHcourse
MSCH-J 315 Feature Writing
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 251 or MSCH-C 225; or consent of instructor
- Description
- Emphasis placed on developing story ideas, identifying sources, organizing materials, planning, and outlining a story. Also covers techniques for capturing the reader's interest.
MSCH-J 331 Podcasting and Audio Storytelling
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 226 or MSCH-C 250; or consent of instructor
- Description
- Explores podcasting and audio storytelling as mediums of expression and content, through both listening and production. Provides practice in technical skills for audio storytelling and the application of those skills to the processes of finding stories, interviewing guests, and writing scripts.
MSCH-J 344 Photojournalism Reporting
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 251
- Notes
- Must have own camera
- Description
- Intermediate photojournalism course focused on advanced camera operation, visual storytelling, and photo editing in a digital media environment. Produce, edit, publish, and critique assignments: portraits, news, features, sports, and multimedia photo essays. Readings and discussions address ethics, law, history, and professional practice.
MSCH-J 365 Graphic Design I
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226
- Description
- Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving, and ethical practice. Uses Adobe programs, HTML, CSS, and other coding to produce original media projects for mass and targeted audiences.
- Repeatability
- Credit given for only one of MSCH-J 365 or MSCH-J 463.
MSCH-R 455 Social Media Communication Strategies
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101 or MSCH-C 208
- Description
- Examines how social media can be used as an effective component of an organization\'s communication management strategy and when it can potentially hamper effectiveness. Covers the use of monitoring and measurement research tools and metrics to evaluate the effects of communication campaigns on organizational outcomes.
MSCH-X 360 The Media School in Los Angeles
- Credits
- 1–4 credit hours
- Prerequisites
- Must be accepted into the Media School's Semester in Los Angeles program
- Description
- Focuses on topics relevant to the Media School's Semester in Los Angeles program. Explores various aspects of the entertainment and media industries under the instruction of industry professionals.
- Repeatability
- May be repeated with different topics for a maximum of 15 credit hours.
MSCH-X 472 Media Internship
- Credits
- 1–3 credit hours
- Prerequisites
- At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
- Repeatability
- May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497.
- Grading
- S/F grading.
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Fashion, Media, and Politics. One (1) course:
- Major GPA, Hours, and Minimum Grade Requirements.
- Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Major Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- Major Upper Division Credit Hours. At least 18 credit hours in the major must be completed at the 300–499 level.
- Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.
Major Area Courses
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100-499 level with the
MSCHprefix--as well as any other subject areas that are deemed functionally equivalent - Any course contained on the course lists for the academic program requirements--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
- Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program
The above courses cannot be applied toward the College Breadth requirement in the major.
Exclusions
The following courses cannot be applied toward major requirements or the College Breadth requirement:
- No common exclusions
This program of study cannot be combined with the following:
- Bachelor of Arts in Journalism (JOURBAJ)
- Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
- Bachelor of Science in Game Design (GAMEDSGNBS)
- Certificate in New Media and Interactive Storytelling (NMISTACRT1)
- Minor in Black Cinema and Media Studies (BLKCNMDMIN)
- Minor in Cinema and Media Studies (CNMDASTMIN)
- Minor in Fashion Media (FAMEDIAMIN)
- Minor in Film Production (FILMPRDMIN)
- Minor in Game Design (GAMEDSNMIN)
- Minor in Global Media (GLVMDIAMIN)
- Minor in Media and Creative Advertising (MDCRADMIN)
- Minor in Media and Diversity (MDIADIVMIN)
- Minor in Media Law and Ethics (MDLWETMIN)
- Minor in Media Persuasion (MDIAPRSMIN)
- Minor in Media, Sex and Gender (MDGNDRMIN)
- Minor in Public Relations (PBLCRELMIN)
- Minor in Sports Media (SPORTMDMIN)
- [Discontinued credential name unavailable] (NMISTACRT)
Exceptions to and substitutions for major requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A College grade point average (GPA) of at least 2.000 is required.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.