The Media School
Concentration in Media Advertising (Bachelor of Arts in Media)
Students on Summer 2023, Fall 2023, or Spring 2024 requirements MDAC13 or MDAC14
Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.
Requirements
The major requires at least 36 credit hours (18 in the Advertising Core and 18 in the Concentration), including the requirements listed below.
- Advertising Core.
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
- Managing Media. One (1) course:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Thinking Media. One (1) course:
- MSCH-C 213 Introduction to Media Psychology
- Story Lab. One (1) course:
- MSCH-C 250 Story Lab I
- Creative Content Creation. One (1) course:
- MSCH-A 251 Creative Content Creation in Advertising
- Media Behavior. One (1) course:
- MSCH-A 301 Media and Consumer Behavior
- Introduction to Media. One (1) course:
- Concentration.
- Tracks. Select one of the following tracks:
- Advertising Planning Track (MDAC13).
- Advertising Issues & Research. One (1) course:
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 360 Media Advertising Topics
- MSCH-A 435 Advertising Issues and Research
- MSCH-H 410 Honors Media as Social Institutions
- IMC Campaign Planning. One (1) course:
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- Brand Strategy and Media Management. One (1) course:
- MSCH-A 442 Brand Strategy and Media Management
- Audience Analysis. One (1) course:
- MSCH-S 348 Audience Analysis
- Advertising Planning Electives. Six (6) credit hours:
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 360 Media Advertising Topics
- MSCH-A 480 NSAC Competition Team
- MSCH-A 490 Content Factory
- MSCH-C 255 Introduction to Media Audience Measurement
- MSCH-C 320 Social Media Tactics
- MSCH-H 300 Honors Media Law in the Digital Age
- MSCH-H 310 Honors Media Topics (approved topics only; see academic advisor)
- MSCH-H 410 Honors Media as Social Institutions
- MSCH-M 448 Advanced Media Metrics & Measurement
- MSCH-X 360 The Media School in Los Angeles (approved topics only; see academic advisor)
- MSCH-X 373 Media Internship in Los Angeles
- MSCH-X 472 Media Internship
- Advertising Issues & Research. One (1) course:
- Creative Advertising Track (MDAC14).
- Strategic Content. One (1) course:
- MSCH-A 305 Strategic Content Development
- Creative Advertising. Six (6) credit hours:
- MSCH-A 450 Advertising Portfolio Workshop
- MSCH-A 451 Advertising Portfolio Workshop 2
- MSCH-A 490 Content Factory
- Creative Skills Courses. Nine (9) additional credit hours:
- Advertising Electives
- MSCH-A 315 Advertising and Consumer Culture
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 360 Media Advertising Topics
- MSCH-A 435 Advertising Issues and Research
- MSCH-A 480 NSAC Competition Team
- MSCH-A 490 Content Factory
- MSCH-H 310 Honors Media Topics (approved topics only; see academic advisor)
- MSCH-H 410 Honors Media as Social Institutions
- Audio
- MSCH-P 369 Sound Design
- MSCH-P 453 Postproduction
- Film and Video Editing
- MSCH-P 352 Editing for Cinema
- MSCH-P 453 Postproduction
- Filmmaking
- MSCH-C 229 Introduction to Single-Camera Production
- MSCH-P 360 Motion Picture Production
- MSCH-P 361 Intermediate Motion Picture Production
- MSCH-P 467 Short Film
- Graphic Design
- MSCH-J 363 Web and Mobile Design
- MSCH-J 365 Graphic Design I
- MSCH-J 464 Infographics
- MSCH-J 465 Graphic Design II
- Photography
- MSCH-J 344 Photojournalism Reporting
- MSCH-J 444 Advanced Photojournalism
- Podcasting
- MSCH-J 331 Podcasting and Audio Storytelling
- MSCH-J 431 Advanced Podcasting and Audio Storytelling
- Screenwriting
- MSCH-P 331 Introduction to Screenwriting
- MSCH-P 430 Writer's Room
- MSCH-P 431 Feature Film Screenwriting
- MSCH-P 432 TV Series Writing
- Social Media and Audiences
- MSCH-C 255 Introduction to Media Audience Measurement
- MSCH-C 320 Social Media Tactics
- MSCH-D 331 Social Media Cultures
- MSCH-M 448 Advanced Media Metrics & Measurement
- MSCH-R 455 Social Media Communication Strategies
- MSCH-S 348 Audience Analysis
- MSCH-X 360 The Media School in Los Angeles
- MSCH-X 373 Media Internship in Los Angeles
- Strategic Content. One (1) course:
- Advertising Planning Track (MDAC13).
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Tracks. Select one of the following tracks:
- Major GPA, Hours, and Minimum Grade Requirements.
- Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Major Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- Major Upper Division Credit Hours. At least 18 credit hours in the major must be completed at the 300–499 level.
- Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.
Major Area Courses
-
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100–499 level with the
MSCHprefix—as well as any other subject areas that are deemed functionally equivalent - Any course contained on the course lists for the academic program requirements—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
- Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program
- Any course at the 100–499 level with the
Exclusions
The following courses cannot be applied toward major requirements or the College Breadth requirement:
This program of study cannot be combined with the following:
- Bachelor of Arts in Journalism (JOURBAJ)
- Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
- Bachelor of Science in Game Design (GAMEDSGNBS)
- Certificate in New Media and Interactive Storytelling (NMISTACRT1)
- Minor in Black Cinema and Media Studies (BLKCNMDMIN)
- Minor in Cinema and Media Studies (CNMDASTMIN)
- Minor in Fashion Media (FAMEDIAMIN)
- Minor in Film Production (FILMPRDMIN)
- Minor in Game Design (GAMEDSNMIN)
- Minor in Global Media (GLVMDIAMIN)
- Minor in Media and Creative Advertising (MDCRADMIN)
- Minor in Media and Diversity (MDIADIVMIN)
- Minor in Media Law and Ethics (MDLWETMIN)
- Minor in Media Persuasion (MDIAPRSMIN)
- Minor in Media, Sex and Gender (MDGNDRMIN)
- Minor in Public Relations (PBLCRELMIN)
- Minor in Sports Media (SPORTMDMIN)
- [Name unavailable] (NMISTACRT)
Exceptions to and substitutions for major requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A College grade point average (GPA) of at least 2.000 is required.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.