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The Media School

Concentration in Media Science (Bachelor of Arts in Media)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements MDAC05
Media Science courses develop skills and competencies necessary for creating and distributing more effective media messages. This makes the concentration (and the specialization in Media Research in particular) useful for those interested in careers including message production, developing and distributing persuasive media (e.g., advertising and public relations), message testing and audience research, media management, marketing, consulting, sales and others. The concentration is also well-suited to those students interested in pursuing graduate work in media research. Students completing the Media Science will be well-positioned to work in a number of media and non-media related fields.

Requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Managing Media. One (1) course:
      • MSCH-C 207 Introduction to Media Industry and Management
      • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
    3. Thinking Media. One (1) course:
      • MSCH-C 213 Introduction to Media Psychology
    4. Making Media. One (1) course:
      • MSCH-C 220 Game Technology
      • MSCH-C 221 Writing for Electronic Media
      • MSCH-C 223 Introduction to Design and Production
      • MSCH-C 225 Reporting, Writing, and Editing I
      • MSCH-C 226 Visual Communication
      • MSCH-C 227 Introduction to Sports Media
      • MSCH-C 228 Multi-Camera TV Studio Production I
  2. Concentration.
    1. Media Science Courses. Five (5) courses:
      • MSCH-J 460 Topics Colloquium (approved topics only; see academic advisor)
      • MSCH-S 312 Politics and the Media
      • MSCH-S 315 Media Processes and Effects
      • MSCH-S 317 Children and Media
      • MSCH-S 348 Audience Analysis
      • MSCH-S 410 Sex in the Media
      • MSCH-S 451 Topical Seminar in Media Psychology (approved topics only; see academic advisor)
      • MSCH-S 471 Applying Theory to Media Design
      • MSCH-V 334 Current Topics in Media (approved topics only; see academic advisor)
      • MSCH-V 490 Capstone Seminar in Media
    2. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization.
    • One (1) Media Specialization (see list below)
  4. Major GPA, Hours, and Minimum Grade Requirements.
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.