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The Media School

Concentration in Public Relations (Bachelor of Arts in Journalism)

Students on Summer 2018, Fall 2018, or Spring 2019 requirements JORC09

The Public Relations concentration of the B.A.J. combines foundational journalism courses with public relations course work focusing on principles, concepts, research and application of best practices in developing and managing effective communication campaigns. The required three-course specialization in Public Relations and Strategic Communication provides Public Relations students with the opportunity to develop, practice, and launch a public relations campaign. The concentration prepares them for careers with public relations and advertising agencies, corporation communication departments, and nonprofit organizations employing a wide spectrum of media technologies.


The major requires at least 36 credit hours (plus a second concentration of at least 24 credit hours), including the requirements listed below.
  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Managing Media. One (1) course:
      • MSCH-C 208 Principles of Public Relations
    3. Thinking Media. One (1) course:
      • MSCH-C 210 Introduction to Games
      • MSCH-C 211 Screening Gender and Sexuality
      • MSCH-C 212 Screening Race and Ethnicity
      • MSCH-C 213 Introduction to Media Psychology
      • MSCH-C 214 Race, Prejudice, and the Media
      • MSCH-C 215 History of Videogames
      • MSCH-C 216 Social Scientific Perspectives of Gender and Media
      • MSCH-C 217 Image Cultures
      • MSCH-C 218 Sports, Media and Society
      • MSCH-C 219 Media in the Global Context
    4. Making Media. One (1) course:
      • MSCH-C 225 Reporting, Writing, and Editing I
  2. Public Relations Concentration.
    1. Required Courses. Three (3) courses:
      • MSCH-C 226 Visual Communication
      • MSCH-J 300 Communications Law
      • MSCH-J 410 The Media as Ethical and Social Institutions
    2. Elective. One (1) course:
      • MSCH-A 301 Media and Consumer Behavior
      • MSCH-A 305 Strategic Content Development
      • MSCH-A 315 Advertising and Consumer Culture
      • MSCH-A 347 Persuasive Messaging in Media
      • MSCH-A 360 Media Advertising Topics
      • MSCH-A 435 Advertising Issues and Research
      • MSCH-A 441 Integrated Marketing Communication Campaign Planning
      • MSCH-A 442 Brand Strategy and Media Management
      • MSCH-A 450 Advertising Portfolio Workshop
      • MSCH-A 451 Advertising Portfolio Workshop 2
      • MSCH-A 480 NSAC Competition Team
      • MSCH-A 488 Agency 7 IMC
      • MSCH-A 490 Content Factory
      • MSCH-J 301 Story Lab III
      • MSCH-J 303 Online Journalism
      • MSCH-J 315 Feature Writing
      • MSCH-J 326 Fashion, Beauty, and Lifestyle Media
      • MSCH-J 331 Podcasting and Audio Storytelling
      • MSCH-J 341 News Reporting
      • MSCH-J 342 Magazine Reporting
      • MSCH-J 343 Broadcast News
      • MSCH-J 344 Photojournalism Reporting
      • MSCH-J 351 News Editing
      • MSCH-J 352 Magazine Editing
      • MSCH-J 353 Advanced Broadcast News
      • MSCH-J 354 Photojournalism Editing
      • MSCH-J 360 Journalism Specialties
      • MSCH-J 362 Journalism Multimedia Storytelling
      • MSCH-J 363 Web and Mobile Design
      • MSCH-J 365 Graphic Design I
      • MSCH-J 385 Television News Reporting and Producing
      • MSCH-J 400 Converged Newsroom
      • MSCH-J 401 Depth Reporting and Editing
      • MSCH-J 402 Depth Photojournalism
      • MSCH-J 403 Laboratory/Field Experience
      • MSCH-J 404 Depth Multimedia
      • MSCH-J 407 Current Issues in Media Law
      • MSCH-J 408 Investigative Reporting
      • MSCH-J 409 Media Management
      • MSCH-J 413 Covering Murder and Mayhem
      • MSCH-J 414 Narrative Journalism
      • MSCH-J 415 Literary Journalism
      • MSCH-J 416 Story Mechanics
      • MSCH-J 423 Public Opinion
      • MSCH-J 425 Supervision of Student Media
      • MSCH-J 426 Reporting on Fashion, Beauty, and Lifestyle
      • MSCH-J 431 Advanced Podcasting and Audio Storytelling
      • MSCH-J 444 Advanced Photojournalism
      • MSCH-J 448 Global Journalism: Issues and Research
      • MSCH-J 450 History of Journalism
      • MSCH-J 453 Methods of Teaching Journalism
      • MSCH-J 460 Topics Colloquium
      • MSCH-J 462 History of Twentieth-Century Photography
      • MSCH-J 464 Infographics
      • MSCH-J 465 Graphic Design II
      • MSCH-J 470 Broadcast Media Analysis
      • MSCH-J 481 Creating an Indiana Magazine
      • MSCH-J 493 Journalism: Off-Campus Registration
      • MSCH-J 496 Foreign Study in Journalism
      • MSCH-R 350 PR Strategies for Fashion, Beauty, and Lifestyle Communication
      • MSCH-R 360 Public Relations Topics
      • MSCH-R 431 Public Relations for Nonprofits
      • MSCH-R 440 Public Relations Career Success
      • MSCH-R 450 Public Relations Management
      • MSCH-R 455 Social Media Communication Strategies
      • One of:
        • MSCH-R 429 Public Relations Campaigns
        • MSCH-R 480 Bateman Competition
    3. Statistics. One (1) course:
      • CJUS-K 300 Techniques of Data Analysis
      • ECON-E 370 Statistical Analysis for Business and Economics
      • LAMP-L 316 Junior Seminar: Analytical Problem Solving
      • PSY-K 300 Statistical Techniques
      • PSY-K 310 Statistical Techniques
      • SOC-S 371 Statistics in Sociology
      • STAT-S 211 Statistics for Journalists
      • STAT-S 300 Introduction to Applied Statistical Methods
      • STAT-S 303 Applied Statistical Methods for the Life Sciences
    4. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. Complete the following Journalism Specialization:
    • Public Relations and Strategic Communication (see requirements below)
  4. Second Concentration. One (1) of the following:
    • College-approved Certificate or Minor
      • Complete a College of Arts and Sciences minor, certificate, or other credential transcripted by the College. If the credential is less than 24 credit hours, electives in MSCH-J or MSCH-R courses must be completed to reach 24 credit hours.
      • Students must follow standard policies for declaring these credentials. Completion of the B.A.J. second concentration will not result in automatic transcription of these credentials.
      • Credit hours earned from coursework outside the College that are applied to credentials within the B.A.J. second concentration will be included in the 100 College of Arts and Sciences Credit Hours requirement. These credits from outside the College do not count toward the Bachelor of Arts in Journalism major hours limit, however.
    • Additional Specializations
      • Complete at least one (1) B.A.J. Specialization (see full list below) plus electives to reach 24 credit hours. Students should consult with their Media School academic advisor about this option because there are limits to how many mass communication credit hours may be taken in the major.
      • The B.A.J. specializations are included on the transcript.
    • Outside Concentration
      • Complete one (1) of the options below. All options require the completion of an established minor or certificate.
        • Kelley School of Business. In addition to ECON-E 201 Introduction to Microeconomics with a C- or higher, complete either the Minor in Business, Minor in Financial Literacy, Minor in Entrepreneurship and Small Business Management, or Minor in Marketing.
        • School of Education. Complete courses required for high school teacher certification. Interested students should meet with the Director of the High School Journalism Institute for more information.
        • School of Informatics, Computing, and Engineering. Students may apply an Informatics minor or the Certificate in Informatics towards the completion of the second concentration. To earn the Certificate in Informatics, students must complete all 27 credit hours. To use an Informatics minor, students must complete additional coursework to meet the 24 credit minimum for the second concentration. Consult with your Media School advisor to identify appropriate courses to meet the credit hour minimum. A minimum grade of C in all courses taken for the certificate is required.
        • Jacobs School of Music. Of the 24 Jacobs School of Music credits needed, at least 14 credit hours of MUS-K, M, T, or Z courses (excluding MUS-Z 110) are required. Applied music courses must be in private instruction in one instrument. No ensemble work may apply. Alternatively, students may complete the special minor offered through the Jacobs School of Music along with additional approved credit hours to reach the 24 required. For more information, see the Minor for Music Scoring for Visual Media in the "Opportunities" section of this Bulletin.
        • School of Public Health. Students interested in using one of the following four SPH minors to complete a B.A.J. second concentration may do so following the stipulations outlined below; however, the College of Arts and Sciences does not recognize the Minor in Kinesiology for inclusion on a student's transcript.
          • Minor in Kinesiology (plus additional SPH courses from the minor list to total 24 credit hours)
          • Minor in Tourism, Hospitality, and Event Management (plus additional SPH courses from the minor list or the Tourism, Hospitality, and Event Management major list to total 24 credit hours)
          • Minor in Sports Marketing and Management (plus additional SPH courses from the minor list or the Sport Marketing and Management major list to total 24 credit hours)
          • Minor in Event Planning (plus additional SPH courses from the minor list or the Tourism, Hospitality, and Event Management major list to total 24 credit hours)
        • School of Public and Environmental Affairs. Students can complete any of the SPEA minors or certificates transcripted by the College (plus additional SPEA courses to total 24 credit hours).
  5. Major GPA, Hours, and Minimum Grade Requirements.
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.