Concentration in Media Management, Law and Policy (Bachelor of Arts in Media)
Media Management, Law and Policy students will attain a general knowledge and familiarity with the structures of the media "ecosystem," from television to movies, from games to conventional journalism, to broadband and mobile applications and beyond. This "ecosystem" is a complex environment in which people, law, policy, ethics, history, innovation, technology, and organizations function together to create and distribute media content for many different purposes. For this reason, many courses are taught from a "macro" point of view with the intent to help students understand the motivators and pressures which help and limit the success of creative industry of any size, anywhere.
Students must also attain specific knowledge and work methods to enable them to work professionally within the creative industry. While journalism companies and movie studios may share an environment, within their organizations they are very different. These differences are cultural, social, economic, geographical, and ideological. While the attainment of general knowledge helps students appreciate how these businesses are similar, specific knowledge and work methods will help them understand the differences. In a practical sense, specific knowledge—such as how to create project cash-flow statements, or how to clear music rights—may help a student gain a first job with a small production company, that, in combination with a broad understanding, will help them develop a career, no matter what type of company they work for, and no matter how the media "ecosystem" changes over time.
Requirements
- Media School Core.
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Fall 2022CASE SHcourse
- Managing Media. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management
MSCH-C 207 Introduction to Media Industry and Management
- Credits
- 3
- Prerequisites
- None
- Description
- Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations.
- Repeatability
- Credit given for only one of MSCH-C 207 or TEL-T 207.
- Fall 2022CASE SHcourse
- Thinking Media. One (1) course:
- MSCH-C 219 Media in the Global Context
MSCH-C 219 Media in the Global Context
- Credits
- 3
- Prerequisites
- None
- Description
- Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/global historical, economic, and social processes. Screenings may be required.
- Repeatability
- Credit given for only one of MSCH-C 219 or CMCL-C 202.
- Fall 2022CASE GCCcourse
- Fall 2022CASE SHcourse
- Making Media. One (1) course:
- MSCH-C 223 Introduction to Design and Production
- MSCH-C 250 Story Lab I
MSCH-C 223 Introduction to Design and Production
- Credits
- 3
- Prerequisites
- None
- Description
- Provides a conceptual framework for writing, designing, and evaluating a variety of media products. This is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles, and others. This course is a prerequisite for advanced-level courses in the design/production area.
- Repeatability
- Credit given for only one of MSCH-C 223 or TEL-T 206.
- Fall 2022CASE AHcourse
MSCH-C 250 Story Lab I
- Credits
- 3
- Prerequisites
- None
- Description
- Intensive, hands-on course introduces storytelling skills, techniques and tools for effective media creation in a digital, multi-platform environment and provides the knowledge and skills needed for success in higher-level, more specialized courses of study across the Media School curriculum, including advertising, digital media, journalism, and public relations.
- Introduction to Media. One (1) course:
- Concentration.
- Electives. Five (5) courses:
- MSCH-J 300 Communications Law
- MSCH-L 317 Media Ethics and Professional Responsibility
- MSCH-L 322 Telecommunications Policymaking
- MSCH-M 322 Internet Ecosystems
- MSCH-M 330 Production Management
- MSCH-M 421 Economics of Communications Industries
- MSCH-T 311 History of Electronic Media
- MSCH-V 334 Current Topics in Media (approved topics only; see academic advisor)
MSCH-J 300 Communications Law
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101 or MSCH-H 101
- Description
- History and philosophy of laws pertaining to free press and free speech. Censorship, libel, contempt, obscenity, right of privacy, copyright, government regulations, and laws affecting the Internet and social media. Stresses responsibilities and freedoms in a democratic communications systems.
- Repeatability
- Credit given for only one of JOUR-H 300, JOUR-J 300, MSCH-H 300, or MSCH-J 300.
- Fall 2022CASE SHcourse
MSCH-L 317 Media Ethics and Professional Responsibility
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207 or MSCH-C 213
- Description
- An analysis of the media environment, including organizational structure, corporate responsibility, and the role of the individual in the media environment. Formulation of ethical principles to guide media policy and practice.
- Repeatability
- Credit given for only one of MSCH-L 317 or TEL-T 316.
- Fall 2022CASE SHcourse
MSCH-L 322 Telecommunications Policymaking
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Overview of basic U.S. law and government. Specific analysis of who makes U.S. telecommunications policy, how it is done, and its effects. Course includes a case study of recent policymaking that varies each semester.
- Repeatability
- Credit given for only one of MSCH-L 322 or TEL-T 321.
- Fall 2022CASE SHcourse
MSCH-M 322 Internet Ecosystems
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Covers the evolution of media network technology, policy economics, and industries from the 1870s to the present. Explores basic telecommunication transmission and switching, general operational concepts, and societal and cultural effects of telephony and the internet in the United States.
- Fall 2022CASE SHcourse
MSCH-M 330 Production Management
- Credits
- 3
- Prerequisites
- A grade of C- or higher MSCH-C 228 or MSCH-C 229; or consent of instructor
- Description
- Explores the organizational, economic/ business, and legal aspects of production management of commercial and noncommercial projects, including television and news media.
MSCH-M 421 Economics of Communications Industries
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Analysis of market structure and behavior of firms and organizations in broadcasting, cable television, motion picture distribution, print media, common carrier, and other communications industries. Policy and strategy applications.
- Repeatability
- Credit given for only one of MSCH-M 421 or TEL-T 421.
- Fall 2022CASE SHcourse
MSCH-T 311 History of Electronic Media
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101 or MSCH-H 101
- Description
- Discussion of how today's electronic media was shaped by past inventions, business innovations and regulatory decisions. Traces the development of mass communication from the telegraph to the telephone, radio, and television to the arrival of digital communication technologies.
MSCH-V 334 Current Topics in Media
- Credits
- 1–3 credit hours
- Prerequisites
- None
- Description
- Analysis of selected problems in media studies. Topics vary each semester.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours.
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Electives. Five (5) courses:
- Specialization. One (1) of the following Media Specializations (see requirements below):
- Creative Industry Management
- Media Law and Ethics
- Media Research
- GPA and Hours Requirements.
- Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- Major Upper Division Courses. At least 18 credit hours in the major must be completed at the 300–499 level.
- Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.
Major Area Courses
Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:
- Any course at the 100-499 level with the
MSCH
prefix--as well as any other subject areas that are deemed functionally equivalent - Any course contained on the course lists for the academic program requirements--as well as any other courses that are deemed functionally equivalent--except for those listed only under Addenda Requirements
- Any course directed to a non-Addenda requirement through an approved exception
- Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program
The above courses cannot be applied toward the College Breadth requirement in the major.
Exclusions
The following courses cannot be applied toward major requirements or the College Breadth requirement:This program of study cannot be combined with the following:
- Bachelor of Arts in Journalism (JOURBAJ)
- Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
- Bachelor of Science in Game Design (GAMEDSGNBS)
- Certificate in New Media and Interactive Storytelling (NMISTACRT1)
- Minor in Black Cinema and Media Studies (BLKCNMDMIN)
- Minor in Cinema and Media Studies (CNMDASTMIN)
- Minor in Film Production (FILMPRDMIN)
- Minor in Game Design (GAMEDSNMIN)
- Minor in Global Media (GLVMDIAMIN)
- Minor in Media and Creative Advertising (MDCRADMIN)
- Minor in Media and Diversity (MDIADIVMIN)
- Minor in Media Law and Ethics (MDLWETMIN)
- Minor in Media Persuasion (MDIAPRSMIN)
- Minor in Media, Sex and Gender (MDGNDRMIN)
- Minor in Public Relations (PBLCRELMIN)
- [Discontinued credential name unavailable] (NMISTACRT)
- [Discontinued credential name unavailable] (SPTMED-TMP)
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A College grade point average (GPA) of at least 2.000 is required.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.
Students will be able to:
- Understand media content as circulated information created, shaped, modified in response to a wide variety of motives and pressures;
- Demonstrate a broad understanding of the media "ecosystem," a complex system of interrelated institutions, technologies and organizations shaped by a variety of policies, laws, and principles that have developed over time with its own history;
- Master specific knowledge and skills essential to success in the creative industries, such as creating cash-flow statements and clearing music rights; and
- Combine their general knowledge of the "ecosystem" with the specific knowledge and skills they acquire to map out a rewarding, ethical, and successful career in media.
Specializations
- Specialization in Advertising Creative
- Specialization in Advertising Management
- Specialization in Art, Aesthetics and Experimental Media
- Specialization in Audio Journalism
- Specialization in Black Cinema Studies: Aesthetics, History, and Image
- Specialization in Broadcast Journalism
- Specialization in Creative Industry Management
- Specialization in Digital Journalism
- Specialization in Documentary
- Specialization in Editing and Post Production
- Specialization in Game Art
- Specialization in Game Audio
- Specialization in Game Production
- Specialization in Global Media
- Specialization in Graphic Communication
- Specialization in Health Communication
- Specialization in International Cinema
- Specialization in Media & Creative Advertising Strategies
- Specialization in Media and Cultural Studies
- Specialization in Media and Diversity
- Specialization in Media History New and Old
- Specialization in Media Law and Ethics
- Specialization in Media Persuasion and Behavior
- Specialization in Media Psychology
- Specialization in Media Research
- Specialization in Multi-Camera Video Production
- Specialization in Narrative Filmmaking
- Specialization in New Media Marketing
- Specialization in News Writing
- Specialization in Photojournalism
- Specialization in Politics and Media
- Specialization in PR and Strategic Communication
- Specialization in Screenwriting
- Specialization in Sex, Gender and Media
- Specialization in Sports Journalism
- Specialization in Video Journalism
- Specialization in Web