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The Media School

Concentration in Media Advertising (Bachelor of Arts in Media)

Students on Summer 2021, Fall 2021, or Spring 2022 requirements MDAC01

Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.


The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
  1. Media School Core.
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Managing Media. One (1) course:
      • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
    3. Thinking Media. One (1) course:
      • MSCH-C 210 Introduction to Games
      • MSCH-C 211 Screening Gender and Sexuality
      • MSCH-C 212 Screening Race and Ethnicity
      • MSCH-C 213 Introduction to Media Psychology
      • MSCH-C 214 Race, Prejudice, and the Media
      • MSCH-C 215 History of Videogames
      • MSCH-C 216 Social Scientific Perspectives of Gender and Media
      • MSCH-C 218 Sports, Media and Society
      • MSCH-C 219 Media in the Global Context
      • MSCH-C 241 Watching Film
      • MSCH-C 247 Screen Cultures
      • MSCH-C 249 Media Technologies and Culture
    4. Making Media. One (1) course:
      • MSCH-C 250 Story Lab I
  2. Concentration.
    1. Advertising Content Skills. One (1) course:
      • MSCH-A 251 Creative Content Creation in Advertising
    2. Integrated Communication. One (1) course:
      • MSCH-A 305 Strategic Content Development
    3. Media and Consumer Behavior. One (1) course:
      • MSCH-A 301 Media and Consumer Behavior
    4. Advertising Elective. One (1) course:
      • MSCH-A 442 Brand Strategy and Media Management
      • MSCH-A 450 Advertising Portfolio Workshop
      • MSCH-A 451 Advertising Portfolio Workshop 2
      • MSCH-A 488 Agency 7 IMC
      • MSCH-X 472 Media Internship
    5. Culminating Experience. One (1) course:
      • MSCH-A 441 Integrated Marketing Communication Campaign Planning
      • MSCH-A 480 NSAC Competition Team
    6. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. One (1) of the following Media specializations (see requirements below):
    • Advertising Creative
    • Advertising Management
    • Media and Creative Advertising Strategies
    • Media Persuasion and Behavior
    • Media Psychology
    • Media Research
  4. Major GPA, Hours, and Minimum Grade Requirements.
    1. Major GPA. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    2. Major Minimum Grade. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    3. Major Upper Division Credit Hours. At least 18 credit hours in the major must be completed at the 300–499 level.
    4. Major Residency. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    5. College Breadth. At least 58 credit hours must be completed in courses from College of Arts and Sciences disciplines outside of the major area.

Major Area Courses

Unless otherwise noted below, the following courses are considered in the academic program and will count toward academic program requirements as appropriate:

  • Any course at the 100–499 level with the MSCH prefix—as well as any other subject areas that are deemed functionally equivalent
  • Any course contained on the course lists for the academic program requirements—as well as any other courses that are deemed functionally equivalent—except for those listed only under Addenda Requirements
  • Any course directed to a non-Addenda requirement through an approved exception
  • Any course, consistent with the policies herein, that is part of a concentration, track, and/or specialization being pursued as part of this academic program

The following courses cannot be applied toward major requirements or the College Breadth requirement:

  • No common exclusions

This program of study cannot be combined with the following:

  • Bachelor of Arts in Journalism (JOURBAJ)
  • Bachelor of Fine Arts in Cinematic Arts (CINEARTBFA)
  • Bachelor of Science in Game Design (GAMEDSGNBS)
  • Certificate in New Media and Interactive Storytelling (NMISTACRT1)
  • Minor in Black Cinema and Media Studies (BLKCNMDMIN)
  • Minor in Cinema and Media Studies (CNMDASTMIN)
  • Minor in Film Production (FILMPRDMIN)
  • Minor in Game Design (GAMEDSNMIN)
  • Minor in Global Media (GLVMDIAMIN)
  • Minor in Media and Creative Advertising (MDCRADMIN)
  • Minor in Media and Diversity (MDIADIVMIN)
  • Minor in Media Law and Ethics (MDLWETMIN)
  • Minor in Media Persuasion (MDIAPRSMIN)
  • Minor in Media, Sex and Gender (MDGNDRMIN)
  • Minor in Public Relations (PBLCRELMIN)
  • [Name unavailable] (NMISTACRT)
  • [Name unavailable] (FAMEDIAMIN)
  • [Name unavailable] (SPORTMDMIN)

Exceptions to and substitutions for major requirements may be made with the approval of the unit's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.