Concentration in Management, Industry and Policy (Bachelor of Arts in Media)
Management, Industry and Policy students will attain a general knowledge and familiarity with the structures of the media "ecosystem," from television to movies, from games to conventional journalism, to broadband and mobile applications and beyond. This "ecosystem" is a complex environment in which people, law, policy, ethics, history, innovation, technology, and organizations function together to create and distribute media content for many different purposes. For this reason, many courses are taught from a "macro" point of view with the intent to help students understand the motivators and pressures which help and limit the success of creative industry of any size, anywhere.
Students must also attain specific knowledge and work methods to enable them to work professionally within the creative industry. While journalism companies and movie studios may share an environment, within their organizations they are very different. These differences are cultural, social, economic, geographical, and ideological. While the attainment of general knowledge helps students appreciate how these businesses are similar, specific knowledge and work methods will help them understand the differences. In a practical sense, specific knowledge—such as how to create project cash-flow statements, or how to clear music rights—may help a student gain a first job with a small production company, that, in combination with a broad understanding, will help them develop a career, no matter what type of company they work for, and no matter how the media "ecosystem" changes over time.
Requirements
- Media School Core. Each of the following:
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
- Managing Media. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Thinking Media. One (1) course:
- MSCH-C 210 Introduction to Games
- MSCH-C 211 Screening Gender and Sexuality
- MSCH-C 212 Screening Race and Ethnicity
- MSCH-C 213 Introduction to Media Psychology
- MSCH-C 214 Race, Prejudice, and the Media
- MSCH-C 215 History of Videogames
- MSCH-C 216 Social Scientific Perspectives of Gender and Media
- MSCH-C 217 Image Cultures
- MSCH-C 218 Sports, Media and Society
- MSCH-C 219 Media in the Global Context
- Making Media. One (1) course:
- MSCH-C 220 Game Technology
- MSCH-C 221 Writing for Electronic Media
- MSCH-C 223 Introduction to Filmmaking
- MSCH-C 225
- MSCH-C 226
- MSCH-C 227 Introduction to Sports Media
- MSCH-C 228 Multi-Camera TV Studio Production I
- Introduction to Media. One (1) course:
- Concentration. Each of the following:
- Focal Area. Three (3) courses from ONE (1) Focal Area.
- Creative Industry Focal Area
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 438
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-F 420 Topics in Media History
- MSCH-J 409 Media Management
- MSCH-J 410 The Media as Ethical and Social Institutions
- MSCH-J 470 Broadcast Media Analysis
- MSCH-M 322 Internet Ecosystems
- MSCH-M 326
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 343 Media Sales Management
- MSCH-M 344 Programming Strategies
- MSCH-M 411 Media Industries and Cultural Production
- MSCH-M 421 Media Economics
- MSCH-M 422 Business Applications in Telecommunications
- MSCH-M 446 Media Management
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-S 312 Politics and the Media
- MSCH-S 348 Audience Analysis
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Law and Policy Focal Area
- MSCH-A 438
- MSCH-F 420 Topics in Media History
- MSCH-J 300 Communications Law
- MSCH-J 407 Current Issues in Media Law
- MSCH-J 410 The Media as Ethical and Social Institutions
- MSCH-L 317 Media Ethics and Professional Responsibility
- MSCH-L 322 Media Policymaking
- MSCH-L 424
- MSCH-L 425
- MSCH-M 322 Internet Ecosystems
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 413 Global Media Issues
- MSCH-M 421 Media Economics
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-S 312 Politics and the Media
- MSCH-T 311 History of Electronic Media
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Technology Focal Area
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-F 420 Topics in Media History
- MSCH-M 322 Internet Ecosystems
- MSCH-M 326
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 343 Media Sales Management
- MSCH-M 421 Media Economics
- MSCH-M 422 Business Applications in Telecommunications
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Electives. One (1) course from EACH of the Focal Areas not chosen in 2a above (2 courses).
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Focal Area. Three (3) courses from ONE (1) Focal Area.
- Specialization. One (1) of the following Media Specializations (see requirements below):
- Creative Industry Management
- Media Law and Ethics
- Media Research
- Major GPA, Hours, and Minimum Grade Requirements.
- At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- At least 18 credit hours in the major must be completed at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.
Students will be able to:
- Understand media content as circulated information created, shaped, modified in response to a wide variety of motives and pressures;
- Demonstrate a broad understanding of the media "ecosystem," a complex system of interrelated institutions, technologies and organizations shaped by a variety of policies, laws, and principles that have developed over time with its own history;
- Master specific knowledge and skills essential to success in the creative industries, such as creating cash-flow statements and clearing music rights; and
- Combine their general knowledge of the "ecosystem" with the specific knowledge and skills they acquire to map out a rewarding, ethical, and successful career in media.
Specializations
- Specialization in Advertising Creative
- Specialization in Advertising Management
- Specialization in Art, Aesthetics and Experimental Media
- Specialization in Audio Journalism
- Specialization in Black Cinema Studies: Aesthetics, History, and Image
- Specialization in Broadcast Journalism
- Specialization in Creative Industry Management
- Specialization in Digital Journalism
- Specialization in Documentary
- Specialization in Editing and Post Production
- Specialization in Game Art
- Specialization in Game Audio
- Specialization in Game Production
- Specialization in Global Media
- Specialization in Graphic Communication
- Specialization in Health Communication
- Specialization in International Cinema
- Specialization in Media & Creative Advertising Strategies
- Specialization in Media and Cultural Studies
- Specialization in Media and Diversity
- Specialization in Media History New and Old
- Specialization in Media Law and Ethics
- Specialization in Media Persuasion and Behavior
- Specialization in Media Psychology
- Specialization in Media Research
- Specialization in Multi-Camera Video Production
- Specialization in Narrative Filmmaking
- Specialization in New Media Marketing
- Specialization in News Writing
- Specialization in Photojournalism
- Specialization in Politics and Media
- Specialization in PR and Strategic Communication
- Specialization in Screenwriting
- Specialization in Sex, Gender and Media
- Specialization in Sports Journalism
- Specialization in Video Journalism
- Specialization in Web