The Media School
Concentration in Media Advertising (Bachelor of Arts in Media)
Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAC01
Requirements
The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
- Media School Core. Each of the following:
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
- Managing Media. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 207 Introduction to Media Industry and Management
- Credits
- 3
- Prerequisites
- None
- Description
- Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations.
- Repeatability
- Credit given for only one of MSCH-C 207 or TEL-T 207.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Thinking Media. One (1) course:
- MSCH-C 210 Introduction to Games
- MSCH-C 211 Screening Gender and Sexuality
- MSCH-C 212 Screening Race and Ethnicity
- MSCH-C 213 Introduction to Media Psychology
- MSCH-C 214 Race, Prejudice, and the Media
- MSCH-C 215 History of Videogames
- MSCH-C 216 Social Scientific Perspectives of Gender and Media
- MSCH-C 217 Image Cultures
- MSCH-C 218 Sports, Media and Society
- MSCH-C 219 Media in the Global Context
MSCH-C 210 Introduction to Games
- Credits
- 3
- Prerequisites
- None
- Description
- Introduces the idea of games systems by breaking down games into their different components to build a deep game literacy. Students will learn how to learn a new game quickly; teach complex games to others; recognize and excel at the many different games played in everyday life. Where most courses have readings, this course has "gamings," required games for students to play and learn.
- Repeatability
- Credit given for only one of MSCH-C 210 or TEL-T 366.
MSCH-C 211 Screening Gender and Sexuality
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how gender and sexuality are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on popular media production; various genres, movements, and media cycles; specific cultural and historical contexts; impacts of technological change. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 203 or MSCH-C 211.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 212 Screening Race and Ethnicity
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how race and/or ethnicity are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on representations and debates within mainstream, art, or alternative media. May address histories of race, racism, and racial justice. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 201 or MSCH-C 212.
- Summer 2025CASE DUScourseSpring 2025CASE DUScourseFall 2024CASE DUScourse
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 213 Introduction to Media Psychology
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the construction of social meaning associated with mediated messages as well as the range of uses of and consequences of exposure to mediated messages in individual groups, organizations, and society.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 214 Race, Prejudice, and the Media
- Credits
- 3
- Prerequisites
- None
- Description
- This course addresses the psychology of racial prejudice and stereotyping and uses this social-scientific framework to examine the impact of media portrayals. We will focus on how race influences our media consumption decisions and how exposure to certain media messages (in entertainment, news, music, video games) could change racial stereotypes.
- Repeatability
- Credit given for only one of MSCH-C 214 or TEL-T 191.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 215 History of Videogames
- Credits
- 3
- Prerequisites
- None
- Description
- Covers the origin and development of the videogame. Topics include the location and platforms for gaming (arcades, home game consoles, personal computers); social and cultural impacts (stereotypes, gender roles, media effects, violence, regulation and intellectual property); new gaming trends (mobile and social gaming, free-to-play, and cloud gaming).
- Repeatability
- Credit given for only one of MSCH-C 215 or TEL-T 160.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 216 Social Scientific Perspectives of Gender and Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the representation of women in the media and analyzes women's creative work as media producers from a social scientific perspective. The course will include lecture and discussion of areas of critical debate: visual representation across media platforms, women's employment in media industries; women as an audience/consumer group.
- Repeatability
- Credit given for only one of MSCH-C 216 or TEL-T 192.
- Summer 2025CASE DUScourseSpring 2025CASE DUScourseFall 2024CASE DUScourse
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 217 Image Cultures
- Credits
- 3
- Prerequisites
- None
- Description
- Offers an interdisciplinary and historical context for understanding contemporary western 'image culture' by addressing the notion of the 'image' in a wide range of its theoretical, critical, and practical contexts, uses, and history. Examines the claim that our culture is more imagistic than others historically, asking how the roles of images have changed over time in relation to other modes of signification.
- Repeatability
- Credit given for only one of MSCH-C 217 or CMCL-C 208.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
MSCH-C 218 Sports, Media and Society
- Credits
- 3
- Prerequisites
- None
- Description
- Examination of the social and financial relationships between sports organizations, media and society. Study of the social implications of sports media content in light of economic connections between sports media and college and professional sports teams, including how television contracts influence media coverage and how organization-based media influence audience perceptions.
MSCH-C 219 Media in the Global Context
- Credits
- 3
- Prerequisites
- None
- Description
- Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/global historical, economic, and social processes. Screenings may be required.
- Repeatability
- Credit given for only one of MSCH-C 219 or CMCL-C 202.
- Summer 2025CASE GCCcourseSpring 2025CASE GCCcourseFall 2024CASE GCCcourse
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
- Making Media. One (1) course:
- MSCH-C 220 Game Technology
- MSCH-C 221 Writing for Electronic Media
- MSCH-C 223 Introduction to Filmmaking
- MSCH-C 225 Reporting, Writing, and Editing I
- MSCH-C 226 Visual Communication
- MSCH-C 227 Introduction to Sports Media
- MSCH-C 228 Multi-Camera TV Studio Production I
MSCH-C 220 Game Technology
- Credits
- 3
- Prerequisites
- None
- Description
- Provides a survey of current technologies for creating games. These tools are also appropriate for projects in virtual and augmented reality and interactive journalism. Students acquire competency in several game engines demonstrated by the creation of several digital game prototypes using recently released tools.
MSCH-C 221 Writing for Electronic Media
- Credits
- 3
- Prerequisites
- None
- Description
- Style, form, and preparation of written materials for electronic media.
- Repeatability
- Credit given for only one of MSCH-C 221 or TEL-T 211.
MSCH-C 223 Introduction to Filmmaking
- Credits
- 3
- Prerequisites
- None
- Description
- Provides a conceptual framework for writing, designing, and evaluating a variety of media products. Media program design is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles, and others.
- Repeatability
- Credit given for only one of MSCH-C 223 or TEL-T 206.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
MSCH-C 225 Reporting, Writing, and Editing I
- Credits
- 3
- Prerequisites
- Completion of the English Composition requirement
- Description
- Working seminar stressing the creation of journalistic stories for diverse audiences. Provides instruction and practice in developing story ideas, gathering information, combining visual and verbal messages, and writing and editing news.
- Repeatability
- Credit given for only one of MSCH-C 225 or MSCH-H 225.
- Summer 2025CASE SHcourseSpring 2025CASE SHcourseFall 2024CASE SHcourse
MSCH-C 226 Visual Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Theories of visual communication including human perception, psychology of color, and principles of design. Application of those theories to photography, video, and computer graphic design in news communication.
- Repeatability
- Credit given for only one of JOUR-J 210 or MSCH-C 226.
- Summer 2025CASE AHcourseSpring 2025CASE AHcourseFall 2024CASE AHcourse
MSCH-C 227 Introduction to Sports Media
- Credits
- 3
- Prerequisites
- Completion of the English composition requirement
- Description
- Hands-on experience creating sports media content relevant to production, sportscasting, sports writing, sport social media, and organizational messaging. Focuses on the dichotomy between independent and organization-controlled media and between news and sports reporting and commentary. Preparation for journalism and public relations jobs in sport.
MSCH-C 228 Multi-Camera TV Studio Production I
- Credits
- 3
- Prerequisites
- None
- Description
- A hands-on course focusing on multi-camera television studio production. Introduces technical aspects of the video signal and builds skills in the proficient operation of the cameras, audio board, lighting console, video switcher, character generator, and other studio equipment. Labs focus on developing these and other skills and producing multi-camera TV productions.
- Introduction to Media. One (1) course:
- Concentration. Each of the following:
- Introduction to Advertising. One (1) course:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Integrated Communication. One (1) course:
- MSCH-A 305 Strategic Content Development
MSCH-A 305 Strategic Content Development
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 250 or MSCH-C 226; and in MSCH-A 251; or consent of instructor
- Description
- Introduces the strategic skills needed to develop and execute creative marketing campaigns. Provides practice in integrated communication strategies, concepts, copy writing, and design for print, broadcast, direct, mobile, digital, and social media campaigns.
- Media and Consumer Behavior. One (1) course:
- MSCH-A 301 Media and Consumer Behavior
MSCH-A 301 Media and Consumer Behavior
- Credits
- 3
- Prerequisites
- None
- Description
- Introduces ways media producers and advertisers conceptualize and measure audiences. Examines strategies and criteria used to evaluate media as advertising delivery vehicles. Covers skills needed to utilize market research and match media with products, services, and behavioral campaign goals.
- Electives. Both of the following:
- Advertising Elective. One (1) course:
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 442 Brand Strategy and Media Management
- MSCH-A 450 Advertising Portfolio Workshop
- MSCH-A 451 Advertising Portfolio Workshop 2
- MSCH-A 480 NSAC Competition Team
- MSCH-A 488 Agency 7 IMC
MSCH-A 441 Integrated Marketing Communication Campaign Planning
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301
- Description
- Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
MSCH-A 442 Brand Strategy and Media Management
- Credits
- 3
- Prerequisites
- A grade of C- or above in MSCH-C 209 and MSCH-A 301
- Description
- Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.
MSCH-A 450 Advertising Portfolio Workshop
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 251 and MSCH-A 305
- Description
- Hands-on workshop focused on the creation of advertising and marketing communication content and campaigns to be showcased on a professional advertising portfolio website.
MSCH-A 451 Advertising Portfolio Workshop 2
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 450 or consent of instructor
- Description
- Advanced workshop concentrating on cross-channel brand storytelling. Campaign projects emphasize techniques for content creation found in contemporary industry IMC advertising. Focuses on adding depth, breadth and sophistication to individual portfolios. Portfolios will be evaluated by industry professionals.
MSCH-A 480 NSAC Competition Team
- Credits
- 3
- Prerequisites
- Junior or senior standing, and consent of instructor
- Description
- As a team, students create and deliver a fully integrated marketing communication campaign for a national client chosen by the American Advertising Federation for its annual National Student Advertising Competition.
- Grading
- S/F grading.
MSCH-A 488 Agency 7 IMC
- Credits
- 3
- Prerequisites
- At least junior standing; and consent of instructor
- Description
- Clinical experience that models the professional practices and service offerings of world-class integrated marketing communication media agencies. Implement public relations/advertising services for real clients through service learning. Professional skills, proficiencies, and best practices through hands-on learning.
- Repeatability
- May be repeated for a maximum of 6 credit hours in JOUR-J 488, MSCH-A 488, and MSCH-J 488.
- Additional Elective. One (1) course:
- Additional course from the Advertising Elective List
- Any MSCH course at the 300-499 level
- Advertising Elective. One (1) course:
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Introduction to Advertising. One (1) course:
- Specialization. One (1) of the following Media specializations (see requirements below):
- Advertising Creative
- Advertising Management
- Media Persuasion and Behavior
- Media Psychology
- Media Research
- Major GPA, Hours, and Minimum Grade Requirements.
- At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- At least 18 credit hours in the major must be completed at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.
Subject areas
- Any AAAD course that carries degree credit
- Any AAST course that carries degree credit
- Any ABEH course that carries degree credit
- Any AFRI course that carries degree credit
- Any AMST course that carries degree credit
- Any ANTH course that carries degree credit
- Any ARTH course that carries degree credit
- Any ASCS course that carries degree credit
- Any AST course that carries degree credit
- Any BIOC course that carries degree credit
- Any BIOL course that carries degree credit
- Any BIOT course that carries degree credit
- Any CEUS course that carries degree credit
- Any CHEM course that carries degree credit
- Any CJUS course that carries degree credit
- Any CLAS course that carries degree credit
- Any CLLC course that carries degree credit
- Any CMLT course that carries degree credit
- Any COGS course that carries degree credit
- Any COLL course that carries degree credit
- Any EALC course that carries degree credit
- Any EAS course that carries degree credit
- Any ECON course that carries degree credit
- Any ENG course that carries degree credit
- Any EURO course that carries degree credit
- Any FOLK course that carries degree credit
- Any FRIT course that carries degree credit
- Any GEOG course that carries degree credit
- Any GER course that carries degree credit
- Any GLLC course that carries degree credit
- Any GNDR course that carries degree credit
- Any HHC course that carries degree credit
- Any HISP course that carries degree credit
- Any HIST course that carries degree credit
- Any HON course that carries degree credit
- Any HPSC course that carries degree credit
- Any HUBI course that carries degree credit
- Any IMP course that carries degree credit
- Any INST course that carries degree credit
- Any INTL course that carries degree credit
- Any JSTU course that carries degree credit
- Any LAMP course that carries degree credit
- Any LATS course that carries degree credit
- Any LING course that carries degree credit
- Any LTAM course that carries degree credit
- Any MATH course that carries degree credit
- Any MELC course that carries degree credit
- Any MEST course that carries degree credit
- Any MLS course that carries degree credit
- Any MSCH course that carries degree credit
- Any NEUS course that carries degree credit
- Any OVST course that carries degree credit
- Any PACE course that carries degree credit
- Any PHIL course that carries degree credit
- Any PHYS course that carries degree credit
- Any POLS course that carries degree credit
- Any PSY course that carries degree credit
- Any REEI course that carries degree credit
- Any REL course that carries degree credit
- Any RMI course that carries degree credit
- Any SEAS course that carries degree credit
- Any SGIS course that carries degree credit
- Any SLAV course that carries degree credit
- Any SLHS course that carries degree credit
- Any SLST course that carries degree credit
- Any SOAD course that carries degree credit
- Any SOC course that carries degree credit
- Any STAT course that carries degree credit
- Any THTR course that carries degree credit
Specializations
- Specialization in Advertising Creative
- Specialization in Advertising Management
- Specialization in Art, Aesthetics and Experimental Media
- Specialization in Audio Journalism
- Specialization in Black Cinema Studies: Aesthetics, History, and Image
- Specialization in Broadcast Journalism
- Specialization in Creative Industry Management
- Specialization in Digital Journalism
- Specialization in Documentary
- Specialization in Editing and Post Production
- Specialization in Game Art
- Specialization in Game Audio
- Specialization in Game Production
- Specialization in Global Media
- Specialization in Graphic Communication
- Specialization in Health Communication
- Specialization in International Cinema
- Specialization in Media & Creative Advertising Strategies
- Specialization in Media and Cultural Studies
- Specialization in Media and Diversity
- Specialization in Media History New and Old
- Specialization in Media Law and Ethics
- Specialization in Media Persuasion and Behavior
- Specialization in Media Psychology
- Specialization in Media Research
- Specialization in Multi-Camera Video Production
- Specialization in Narrative Filmmaking
- Specialization in New Media Marketing
- Specialization in News Writing
- Specialization in Photojournalism
- Specialization in Politics and Media
- Specialization in PR and Strategic Communication
- Specialization in Screenwriting
- Specialization in Sex, Gender and Media
- Specialization in Sports Journalism
- Specialization in Video Journalism
- Specialization in Web