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The Media School

Concentration in Media Advertising (Bachelor of Arts in Media)

Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAC01

Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.

Requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Managing Media. One (1) course:
      • MSCH-C 207 Introduction to Media Industry and Management
      • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
    3. Thinking Media. One (1) course:
      • MSCH-C 210 Introduction to Games
      • MSCH-C 211 Screening Gender and Sexuality
      • MSCH-C 212 Screening Race and Ethnicity
      • MSCH-C 213 Introduction to Media Psychology
      • MSCH-C 214 Race, Prejudice, and the Media
      • MSCH-C 215 History of Videogames
      • MSCH-C 216 Social Scientific Perspectives of Gender and Media
      • MSCH-C 217 Image Cultures
      • MSCH-C 218 Sports, Media and Society
      • MSCH-C 219 Media in the Global Context
    4. Making Media. One (1) course:
      • MSCH-C 220 Game Technology
      • MSCH-C 221 Writing for Electronic Media
      • MSCH-C 223 Introduction to Design and Production
      • MSCH-C 225 Reporting, Writing, and Editing I
      • MSCH-C 226 Visual Communication
      • MSCH-C 227 Introduction to Sports Media
      • MSCH-C 228 Multi-Camera TV Studio Production I
  2. Concentration. Each of the following:
    1. Introduction to Advertising. One (1) course:
      • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
    2. Integrated Communication. One (1) course:
      • MSCH-A 305 Strategic Content Development
    3. Media and Consumer Behavior. One (1) course:
      • MSCH-A 301 Media and Consumer Behavior
    4. Electives. Both of the following:
      1. Advertising Elective. One (1) course:
        • MSCH-A 441 Integrated Marketing Communication Campaign Planning
        • MSCH-A 442 Brand Strategy and Media Management
        • MSCH-A 450 Advertising Portfolio Workshop
        • MSCH-A 451 Advertising Portfolio Workshop 2
        • MSCH-A 480 NSAC Competition Team
        • MSCH-A 488 Agency 7 IMC
      2. Additional Elective. One (1) course:
        • Additional course from the Advertising Elective List
        • Any MSCH course at the 300-499 level
    5. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. One (1) of the following Media specializations (see requirements below):
    • Advertising Creative
    • Advertising Management
    • Media Persuasion and Behavior
    • Media Psychology
    • Media Research
  4. Major GPA, Hours, and Minimum Grade Requirements.
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.