Concentration in Media Advertising (Bachelor of Arts in Media)
Media Advertising students will learn about the major institutions involved in advertising; the role of self- and government regulation; the way consumers turn to, avoid, process and are influenced by advertising; and the role of advertising in selling products as well as promoting ideas, including those designed for the public good. Students also will learn how to design, create, and manage effective advertising messages and campaigns—as well as assess their intended and unintended consequences. They will have the skillset to enter the advertising work world as account executives, copy writers, graphic and web designers, media planners, promotions specialists, research analysts, sales representatives and social media coordinators.
Requirements
- Media School Core. Each of the following:
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
- Managing Media. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Thinking Media. One (1) course:
- MSCH-C 210 Introduction to Games
- MSCH-C 211 Screening Gender and Sexuality
- MSCH-C 212 Screening Race and Ethnicity
- MSCH-C 213 Introduction to Media Psychology
- MSCH-C 214 Race, Prejudice, and the Media
- MSCH-C 215 History of Videogames
- MSCH-C 216 Social Scientific Perspectives of Gender and Media
- MSCH-C 217 Image Cultures
- MSCH-C 218 Sports, Media and Society
- MSCH-C 219 Media in the Global Context
- Making Media. One (1) course:
- MSCH-C 220 Game Technology
- MSCH-C 221 Writing for Electronic Media
- MSCH-C 223 Introduction to Filmmaking
- MSCH-C 225
- MSCH-C 226
- MSCH-C 227 Introduction to Sports Media
- MSCH-C 228 Multi-Camera TV Studio Production I
- Introduction to Media. One (1) course:
- Concentration. Each of the following:
- Introduction to Advertising. One (1) course:
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Integrated Communication. One (1) course:
- MSCH-A 305 Strategic Content Development
- Media and Consumer Behavior. One (1) course:
- MSCH-A 301 Media and Consumer Behavior
- Electives. Both of the following:
- Advertising Elective. One (1) course:
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-A 442 Brand Strategy and Media Management
- MSCH-A 450 Advertising Portfolio Workshop
- MSCH-A 451 Advertising Portfolio Workshop 2
- MSCH-A 480 NSAC Competition Team
- MSCH-A 488 Agency 7 IMC
- Additional Elective. One (1) course:
- Additional course from the Advertising Elective List
- Any MSCH course at the 300-499 level
- Advertising Elective. One (1) course:
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
- Introduction to Advertising. One (1) course:
- Specialization. One (1) of the following Media specializations (see requirements below):
- Advertising Creative
- Advertising Management
- Media Persuasion and Behavior
- Media Psychology
- Media Research
- Major GPA, Hours, and Minimum Grade Requirements.
- At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- At least 18 credit hours in the major must be completed at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.
Specializations
- Specialization in Advertising Creative
- Specialization in Advertising Management
- Specialization in Art, Aesthetics and Experimental Media
- Specialization in Audio Journalism
- Specialization in Black Cinema Studies: Aesthetics, History, and Image
- Specialization in Broadcast Journalism
- Specialization in Creative Industry Management
- Specialization in Digital Journalism
- Specialization in Documentary
- Specialization in Editing and Post Production
- Specialization in Game Art
- Specialization in Game Audio
- Specialization in Game Production
- Specialization in Global Media
- Specialization in Graphic Communication
- Specialization in Health Communication
- Specialization in International Cinema
- Specialization in Media & Creative Advertising Strategies
- Specialization in Media and Cultural Studies
- Specialization in Media and Diversity
- Specialization in Media History New and Old
- Specialization in Media Law and Ethics
- Specialization in Media Persuasion and Behavior
- Specialization in Media Psychology
- Specialization in Media Research
- Specialization in Multi-Camera Video Production
- Specialization in Narrative Filmmaking
- Specialization in New Media Marketing
- Specialization in News Writing
- Specialization in Photojournalism
- Specialization in Politics and Media
- Specialization in PR and Strategic Communication
- Specialization in Screenwriting
- Specialization in Sex, Gender and Media
- Specialization in Sports Journalism
- Specialization in Video Journalism
- Specialization in Web