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The Media School

Concentration in Management, Industry and Policy (Bachelor of Arts in Media)

Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAC04

Management, Industry and Policy students will attain a general knowledge and familiarity with the structures of the media "ecosystem," from television to movies, from games to conventional journalism, to broadband and mobile applications and beyond. This "ecosystem" is a complex environment in which people, law, policy, ethics, history, innovation, technology, and organizations function together to create and distribute media content for many different purposes. For this reason, many courses are taught from a "macro" point of view with the intent to help students understand the motivators and pressures which help and limit the success of creative industry of any size, anywhere.

Students must also attain specific knowledge and work methods to enable them to work professionally within the creative industry. While journalism companies and movie studios may share an environment, within their organizations they are very different. These differences are cultural, social, economic, geographical, and ideological. While the attainment of general knowledge helps students appreciate how these businesses are similar, specific knowledge and work methods will help them understand the differences. In a practical sense, specific knowledge—such as how to create project cash-flow statements, or how to clear music rights—may help a student gain a first job with a small production company, that, in combination with a broad understanding, will help them develop a career, no matter what type of company they work for, and no matter how the media "ecosystem" changes over time.

Requirements

The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
  1. Media School Core. Each of the following:
    1. Introduction to Media. One (1) course:
      • MSCH-C 101 Media
    2. Managing Media. One (1) course:
      • MSCH-C 207 Introduction to Media Industry and Management
      • MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
    3. Thinking Media. One (1) course:
      • MSCH-C 210 Introduction to Games
      • MSCH-C 211 Screening Gender and Sexuality
      • MSCH-C 212 Screening Race and Ethnicity
      • MSCH-C 213 Introduction to Media Psychology
      • MSCH-C 214 Race, Prejudice, and the Media
      • MSCH-C 215 History of Videogames
      • MSCH-C 216 Social Scientific Perspectives of Gender and Media
      • MSCH-C 217 Image Cultures
      • MSCH-C 218 Sports, Media and Society
      • MSCH-C 219 Media in the Global Context
    4. Making Media. One (1) course:
      • MSCH-C 220 Game Technology
      • MSCH-C 221 Writing for Electronic Media
      • MSCH-C 223 Introduction to Filmmaking
      • MSCH-C 225 Reporting, Writing, and Editing I
      • MSCH-C 226 Visual Communication
      • MSCH-C 227 Introduction to Sports Media
      • MSCH-C 228 Multi-Camera TV Studio Production I
  2. Concentration. Each of the following:
    1. Focal Area. Three (3) courses from ONE (1) Focal Area.
      • Creative Industry Focal Area
        • MSCH-A 347 Persuasive Messaging in Media
        • MSCH-A 438
        • MSCH-A 441 Integrated Marketing Communication Campaign Planning
        • MSCH-F 420 Topics in Media History
        • MSCH-J 409 Media Management
        • MSCH-J 410 The Media as Ethical and Social Institutions
        • MSCH-J 470 Broadcast Media Analysis
        • MSCH-M 322 Internet Ecosystems
        • MSCH-M 326 Network Design
        • MSCH-M 330 Production Management
        • MSCH-M 329 Cable/Broadband Communications
        • MSCH-M 343 Media Sales Management
        • MSCH-M 344 Programming Strategies
        • MSCH-M 411 Media Industries and Cultural Production
        • MSCH-M 421 Media Economics
        • MSCH-M 422 Business Applications in Telecommunications
        • MSCH-M 446 Media Management
        • MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
        • MSCH-S 312 Politics and the Media
        • MSCH-S 348 Audience Analysis
        • MSCH-T 427 International Media Networks
        • MSCH-X 472 Media Internship
      • Law and Policy Focal Area
        • MSCH-A 438
        • MSCH-F 420 Topics in Media History
        • MSCH-J 300 Communications Law
        • MSCH-J 407 Current Issues in Media Law
        • MSCH-J 410 The Media as Ethical and Social Institutions
        • MSCH-L 317 Media Ethics and Professional Responsibility
        • MSCH-L 322 Media Policymaking
        • MSCH-L 424 Media and the Constitution
        • MSCH-L 425 Media Regulation
        • MSCH-M 322 Internet Ecosystems
        • MSCH-M 329 Cable/Broadband Communications
        • MSCH-M 330 Production Management
        • MSCH-M 413 Global Media Issues
        • MSCH-M 421 Media Economics
        • MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
        • MSCH-S 312 Politics and the Media
        • MSCH-T 311 History of Electronic Media
        • MSCH-T 427 International Media Networks
        • MSCH-X 472 Media Internship
      • Technology Focal Area
        • MSCH-A 347 Persuasive Messaging in Media
        • MSCH-F 420 Topics in Media History
        • MSCH-M 322 Internet Ecosystems
        • MSCH-M 326 Network Design
        • MSCH-M 329 Cable/Broadband Communications
        • MSCH-M 330 Production Management
        • MSCH-M 343 Media Sales Management
        • MSCH-M 421 Media Economics
        • MSCH-M 422 Business Applications in Telecommunications
        • MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
        • MSCH-T 427 International Media Networks
        • MSCH-X 472 Media Internship
    2. Electives. One (1) course from EACH of the Focal Areas not chosen in 2a above (2 courses).
    3. Additional Requirements.
      • At least nine (9) credit hours in the concentration must be at the 300–499 level.
      • Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
      • A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
  3. Specialization. One (1) of the following Media Specializations (see requirements below):
    • Creative Industry Management
    • Media Law and Ethics
    • Media Research
  4. Major GPA, Hours, and Minimum Grade Requirements.
    1. At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
    2. At least 18 credit hours in the major must be completed at the 300–499 level.
    3. Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
    4. A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
    5. Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.