The Media School
Concentration in Management, Industry and Policy (Bachelor of Arts in Media)
Students on Summer 2019, Fall 2019, or Spring 2020 requirements MDAC04
Requirements
The major requires at least 36 credit hours (12 in the Media Core, 15 in the Concentration, and 9 in the Specialization), including the requirements listed below.
- Media School Core. Each of the following:
- Introduction to Media. One (1) course:
- MSCH-C 101 Media
MSCH-C 101 Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.
- Fall 2024CASE SHcourse
- Managing Media. One (1) course:
- MSCH-C 207 Introduction to Media Industry and Management
- MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
MSCH-C 207 Introduction to Media Industry and Management
- Credits
- 3
- Prerequisites
- None
- Description
- Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations.
- Repeatability
- Credit given for only one of MSCH-C 207 or TEL-T 207.
- Fall 2024CASE SHcourse
MSCH-C 209 Introduction to Advertising and Integrated Marketing Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.
- Repeatability
- Credit given for only one of MSCH, C 209, MSCH-A 300, MSCH-A 320, MSCH-A 337.
- Thinking Media. One (1) course:
- MSCH-C 210 Introduction to Games
- MSCH-C 211 Screening Gender and Sexuality
- MSCH-C 212 Screening Race and Ethnicity
- MSCH-C 213 Introduction to Media Psychology
- MSCH-C 214 Race, Prejudice, and the Media
- MSCH-C 215 History of Videogames
- MSCH-C 216 Social Scientific Perspectives of Gender and Media
- MSCH-C 217 Image Cultures
- MSCH-C 218 Sports, Media and Society
- MSCH-C 219 Media in the Global Context
MSCH-C 210 Introduction to Games
- Credits
- 3
- Prerequisites
- None
- Description
- Introduces the idea of games systems by breaking down games into their different components to build a deep game literacy. Students will learn how to learn a new game quickly; teach complex games to others; recognize and excel at the many different games played in everyday life. Where most courses have readings, this course has "gamings," required games for students to play and learn.
- Repeatability
- Credit given for only one of MSCH-C 210 or TEL-T 366.
MSCH-C 211 Screening Gender and Sexuality
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how gender and sexuality are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on popular media production; various genres, movements, and media cycles; specific cultural and historical contexts; impacts of technological change. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 203 or MSCH-C 211.
- Fall 2024CASE SHcourse
MSCH-C 212 Screening Race and Ethnicity
- Credits
- 3
- Prerequisites
- None
- Description
- Critically examines how race and/or ethnicity are mediated through screen and audio-visual media (including film, video, television, radio, internet) and their cultural contexts. Using humanities approaches, topics might focus on representations and debates within mainstream, art, or alternative media. May address histories of race, racism, and racial justice. Screenings may be required.
- Repeatability
- Credit given for only one of CMCL-C 201 or MSCH-C 212.
- Fall 2024CASE DUScourse
- Fall 2024CASE SHcourse
MSCH-C 213 Introduction to Media Psychology
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the construction of social meaning associated with mediated messages as well as the range of uses of and consequences of exposure to mediated messages in individual groups, organizations, and society.
- Fall 2024CASE SHcourse
MSCH-C 214 Race, Prejudice, and the Media
- Credits
- 3
- Prerequisites
- None
- Description
- This course addresses the psychology of racial prejudice and stereotyping and uses this social-scientific framework to examine the impact of media portrayals. We will focus on how race influences our media consumption decisions and how exposure to certain media messages (in entertainment, news, music, video games) could change racial stereotypes.
- Repeatability
- Credit given for only one of MSCH-C 214 or TEL-T 191.
- Fall 2024CASE SHcourse
MSCH-C 215 History of Videogames
- Credits
- 3
- Prerequisites
- None
- Description
- Covers the origin and development of the videogame. Topics include the location and platforms for gaming (arcades, home game consoles, personal computers); social and cultural impacts (stereotypes, gender roles, media effects, violence, regulation and intellectual property); new gaming trends (mobile and social gaming, free-to-play, and cloud gaming).
- Repeatability
- Credit given for only one of MSCH-C 215 or TEL-T 160.
- Fall 2024CASE SHcourse
MSCH-C 216 Social Scientific Perspectives of Gender and Media
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the representation of women in the media and analyzes women's creative work as media producers from a social scientific perspective. The course will include lecture and discussion of areas of critical debate: visual representation across media platforms, women's employment in media industries; women as an audience/consumer group.
- Repeatability
- Credit given for only one of MSCH-C 216 or TEL-T 192.
- Fall 2024CASE DUScourse
- Fall 2024CASE SHcourse
MSCH-C 217 Image Cultures
- Credits
- 3
- Prerequisites
- None
- Description
- Offers an interdisciplinary and historical context for understanding contemporary western 'image culture' by addressing the notion of the 'image' in a wide range of its theoretical, critical, and practical contexts, uses, and history. Examines the claim that our culture is more imagistic than others historically, asking how the roles of images have changed over time in relation to other modes of signification.
- Repeatability
- Credit given for only one of MSCH-C 217 or CMCL-C 208.
- Fall 2024CASE AHcourse
MSCH-C 218 Sports, Media and Society
- Credits
- 3
- Prerequisites
- None
- Description
- Examination of the social and financial relationships between sports organizations, media and society. Study of the social implications of sports media content in light of economic connections between sports media and college and professional sports teams, including how television contracts influence media coverage and how organization-based media influence audience perceptions.
MSCH-C 219 Media in the Global Context
- Credits
- 3
- Prerequisites
- None
- Description
- Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/global historical, economic, and social processes. Screenings may be required.
- Repeatability
- Credit given for only one of MSCH-C 219 or CMCL-C 202.
- Fall 2024CASE GCCcourse
- Fall 2024CASE SHcourse
- Making Media. One (1) course:
- MSCH-C 220 Game Technology
- MSCH-C 221 Writing for Electronic Media
- MSCH-C 223 Introduction to Filmmaking
- MSCH-C 225 Reporting, Writing, and Editing I
- MSCH-C 226 Visual Communication
- MSCH-C 227 Introduction to Sports Media
- MSCH-C 228 Multi-Camera TV Studio Production I
MSCH-C 220 Game Technology
- Credits
- 3
- Prerequisites
- None
- Description
- Provides a survey of current technologies for creating games. These tools are also appropriate for projects in virtual and augmented reality and interactive journalism. Students acquire competency in several game engines demonstrated by the creation of several digital game prototypes using recently released tools.
MSCH-C 221 Writing for Electronic Media
- Credits
- 3
- Prerequisites
- None
- Description
- Style, form, and preparation of written materials for electronic media.
- Repeatability
- Credit given for only one of MSCH-C 221 or TEL-T 211.
MSCH-C 223 Introduction to Filmmaking
- Credits
- 3
- Prerequisites
- None
- Description
- Provides a conceptual framework for writing, designing, and evaluating a variety of media products. Media program design is not a hands-on production course but does offer an overview of the production process. Topics include scriptwriting, production design, visualization, composition, editing styles, and others.
- Repeatability
- Credit given for only one of MSCH-C 223 or TEL-T 206.
- Fall 2024CASE AHcourse
MSCH-C 225 Reporting, Writing, and Editing I
- Credits
- 3
- Prerequisites
- Completion of the English Composition requirement
- Description
- Working seminar stressing the creation of journalistic stories for diverse audiences. Provides instruction and practice in developing story ideas, gathering information, combining visual and verbal messages, and writing and editing news.
- Repeatability
- Credit given for only one of MSCH-C 225 or MSCH-H 225.
- Fall 2024CASE SHcourse
MSCH-C 226 Visual Communication
- Credits
- 3
- Prerequisites
- None
- Description
- Theories of visual communication including human perception, psychology of color, and principles of design. Application of those theories to photography, video, and computer graphic design in news communication.
- Repeatability
- Credit given for only one of JOUR-J 210 or MSCH-C 226.
- Fall 2024CASE AHcourse
MSCH-C 227 Introduction to Sports Media
- Credits
- 3
- Prerequisites
- Completion of the English composition requirement
- Description
- Hands-on experience creating sports media content relevant to production, sportscasting, sports writing, sport social media, and organizational messaging. Focuses on the dichotomy between independent and organization-controlled media and between news and sports reporting and commentary. Preparation for journalism and public relations jobs in sport.
MSCH-C 228 Multi-Camera TV Studio Production I
- Credits
- 3
- Prerequisites
- None
- Description
- A hands-on course focusing on multi-camera television studio production. Introduces technical aspects of the video signal and builds skills in the proficient operation of the cameras, audio board, lighting console, video switcher, character generator, and other studio equipment. Labs focus on developing these and other skills and producing multi-camera TV productions.
- Introduction to Media. One (1) course:
- Concentration. Each of the following:
- Focal Area. Three (3) courses from ONE (1) Focal Area.
- Creative Industry Focal Area
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-A 438
- MSCH-A 441 Integrated Marketing Communication Campaign Planning
- MSCH-F 420 Topics in Media History
- MSCH-J 409 Media Management
- MSCH-J 410 The Media as Ethical and Social Institutions
- MSCH-J 470 Broadcast Media Analysis
- MSCH-M 322 Internet Ecosystems
- MSCH-M 326 Network Design
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 343 Media Sales Management
- MSCH-M 344 Programming Strategies
- MSCH-M 411 Media Industries and Cultural Production
- MSCH-M 421 Media Economics
- MSCH-M 422 Business Applications in Telecommunications
- MSCH-M 446 Media Management
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-S 312 Politics and the Media
- MSCH-S 348 Audience Analysis
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Law and Policy Focal Area
- MSCH-A 438
- MSCH-F 420 Topics in Media History
- MSCH-J 300 Communications Law
- MSCH-J 407 Current Issues in Media Law
- MSCH-J 410 The Media as Ethical and Social Institutions
- MSCH-L 317 Media Ethics and Professional Responsibility
- MSCH-L 322 Media Policymaking
- MSCH-L 424 Media and the Constitution
- MSCH-L 425 Media Regulation
- MSCH-M 322 Internet Ecosystems
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 413 Global Media Issues
- MSCH-M 421 Media Economics
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-S 312 Politics and the Media
- MSCH-T 311 History of Electronic Media
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Technology Focal Area
- MSCH-A 347 Persuasive Messaging in Media
- MSCH-F 420 Topics in Media History
- MSCH-M 322 Internet Ecosystems
- MSCH-M 326 Network Design
- MSCH-M 329 Cable/Broadband Communications
- MSCH-M 330 Production Management
- MSCH-M 343 Media Sales Management
- MSCH-M 421 Media Economics
- MSCH-M 422 Business Applications in Telecommunications
- MSCH-M 453 Media Industry Topics (approved topics only; see academic advisor)
- MSCH-T 427 International Media Networks
- MSCH-X 472 Media Internship
- Focal Area. Three (3) courses from ONE (1) Focal Area.
- Credits
- 3
- Prerequisites
- None
- Description
- Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-A 301
- Description
- Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.
- Credits
- 3
- Prerequisites
- None
- Description
- Media historiography, topics in national media history, national and international movements and trends. Topic varies.
- Repeatability
- May be repeated with a different topic for a maximum of 6 credit hours in CMCL-C 420 and MSCH-F 420.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Research seminar that examines techniques and processes used in managing media organizations. Through discussions, case analysis, and group projects, the course explores organizational missions and social responsibilities, market analysis techniques, personnel management issues, and budgeting.
- Repeatability
- Credit given for only one of JOUR-J 409 or MSCH-J 409.
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 251 and MSCH-J 300 and junior or senior standing; or consent of instructor
- Description
- Examines functions and influences of news and public relations professionals in a networked society with primary focus on the United States. Analyzes professional and ethical values of journalists and public relations practicioners working in a digital, participatory media environment. Critical analysis of the relationship of media institutions and society, and the effects of political, economic, and cultural factors on media professionalism.
- Repeatability
- Credit given for only one of JOUR-J 410 or MSCH-J 410.
- Fall 2024CASE AHcourse
- Credits
- 3
- Prerequisites
- At least junior standing; or consent of instructor
- Description
- Seminar on problems of communicating news through aural and visual channels. Application of communications theory to broadcast news and public affairs presentations. Study of effects of format, verbal content, nonverbal content, and presenter on communication process.
- Repeatability
- Credit given for only one of JOUR-J 470 or MSCH-J 470.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Covers the evolution of media network technology, policy economics, and industries from the 1870s to the present. Explores basic telecommunication transmission and switching, general operational concepts, and societal and cultural effects of telephony and the internet in the United States.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Basic concepts for developing an effective network system. The interaction between network technologies and human behavior.
- Repeatability
- Credit given for only one of MSCH-M 326 or TEL-T 326.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Technology, programming, economics, marketing, and regulation of cable television and other multichannel, broadband media delivery systems.
- Repeatability
- Credit given for only one of MSCH-M 329 or TEL-T 329.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 223 and MSCH-C 228 OR MSCH-C 229; or consent of instructor
- Description
- Explores the organizational, economic/ business, and legal aspects of production management of commercial and noncommercial projects, including television and news media.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Techniques and skills used in selling advertising for television, radio, cable, and the Internet: researching prospective clients, knowledge and application of marketing models, developing an effective media mix to achieve market goals, preparing written and oral sales presentations.
- Repeatability
- Credit given for only one of MSCH-M 343 or TEL-T 343.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Broadcast, cable, and satellite program evaluation, selection, and scheduling. Decision-making strategies in commercial television and radio at the network and local levels, commercial cable networks and systems, noncommercial outlets, and program syndication.
- Repeatability
- Credit given for only one of MSCH-M 344 or TEL-T 344.
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the social, economic, and cultural forces that influence the creation of programs and genres in the media industries. Topic varies, but may explore the role of networks, advertisers, studios, and independent producers.
- Repeatability
- Credit given for only one of CMCL-C 411 or MSCH-M 411.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Analysis of market structure and behavior of firms and organizations in broadcasting, cable television, motion picture distribution, print media, common carrier, and other communications industries. Policy and strategy applications.
- Repeatability
- Credit given for only one of MSCH-M 421 or TEL-T 421.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Topical seminar on social and business applications of telecommunications. Exploration of the potential for delivering public and business services via the telecommunications network.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 422 and TEL-T 422.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Study of the skill, processes, and attitudes required for effective management and leadership at all levels in telecommunications operations.
- Repeatability
- Credit given for only one of MSCH-M 446 or TEL-T 446.
- Credits
- 1–3 credit hours
- Prerequisites
- C- or higher in MSCH-C 101 and MSCH-C 207, or consent of instructor
- Description
- Exploration of management or strategic problems and issues in telecommunications. Topics vary.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 453 and TEL-T 453.
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the relationship between media and modern politics. Topics will vary.
- Repeatability
- Credit given for only one of MSCH-S 312 or TEL-T 312.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- None
- Description
- The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101
- Description
- A comparative study of the development of broadband networks in different parts of the world. The interaction between national telecommunications policies and international arrangements, institutions, and structures.
- Fall 2024CASE SHcourse
- Credits
- 1–3 credit hours
- Prerequisites
- At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
- Repeatability
- May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497.
- Grading
- S/F grading.
- Credits
- 3
- Prerequisites
- None
- Description
- Media historiography, topics in national media history, national and international movements and trends. Topic varies.
- Repeatability
- May be repeated with a different topic for a maximum of 6 credit hours in CMCL-C 420 and MSCH-F 420.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101 or consent of instructor
- Description
- Explores history and philosophy of laws pertaining to free press and free speech. Covers censorship, libel, contempt, obscenity, right of privacy, copyright, government regulations, and laws affecting the Internet and social media. Stresses responsibilities and freedoms in a democratic communications systems.
- Repeatability
- Credit given for only one of MSCH-H 300 or MSCH-J 300.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-H 300, or MSCH-J 300; and at least junior standing
- Description
- Study of law relating to media content and production. Advanced examination of the rights of journalists in the American legal system and their role in an evolving media environment. Research using primary legal materials.
- Repeatability
- Credit given for only one of JOUR-J 407 or MSCH-J 407.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 251 and MSCH-J 300 and junior or senior standing; or consent of instructor
- Description
- Examines functions and influences of news and public relations professionals in a networked society with primary focus on the United States. Analyzes professional and ethical values of journalists and public relations practicioners working in a digital, participatory media environment. Critical analysis of the relationship of media institutions and society, and the effects of political, economic, and cultural factors on media professionalism.
- Repeatability
- Credit given for only one of JOUR-J 410 or MSCH-J 410.
- Fall 2024CASE AHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207 or MSCH-C 213
- Description
- An analysis of the media environment, including organizational structure, corporate responsibility, and the role of the individual in the media environment. Formulation of ethical principles to guide media policy and practice.
- Repeatability
- Credit given for only one of MSCH-L 317 or TEL-T 316.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Overview of basic U.S. law and government. Specific analysis of who makes U.S. media policy, how it is done, and its effects. Course includes a case study of recent policymaking that varies each semester.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207 or MSCH-C 213; or consent of instructor
- Description
- Surveys the constitutional foundations of telecommunications law and policy in the United States. Primary focus on the philosophies informing the freedom of speech and press traditions, the First Amendment and how it applies to electronic media, and government regulations purporting to promote First Amendment values.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Regulation of broadcasting, cable, and common carriage. Examination of the telecommunications regulation system. Regulation of entry into telecommunications (licensing and franchising), renewal of licenses and franchises, and government control of business and economic relations among participants in the field.
- Repeatability
- Credit given for only one of MSCH-L 425 or TEL-T 425.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Covers the evolution of media network technology, policy economics, and industries from the 1870s to the present. Explores basic telecommunication transmission and switching, general operational concepts, and societal and cultural effects of telephony and the internet in the United States.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Technology, programming, economics, marketing, and regulation of cable television and other multichannel, broadband media delivery systems.
- Repeatability
- Credit given for only one of MSCH-M 329 or TEL-T 329.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 223 and MSCH-C 228 OR MSCH-C 229; or consent of instructor
- Description
- Explores the organizational, economic/ business, and legal aspects of production management of commercial and noncommercial projects, including television and news media.
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 101, or consent of instructor
- Description
- Advanced study of media from a global perspective focusing on particulars, trends, or issues. Topics vary.
- Repeatability
- Credit given for only one of MSCH-M 413 or TEL-T 413.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Analysis of market structure and behavior of firms and organizations in broadcasting, cable television, motion picture distribution, print media, common carrier, and other communications industries. Policy and strategy applications.
- Repeatability
- Credit given for only one of MSCH-M 421 or TEL-T 421.
- Fall 2024CASE SHcourse
- Credits
- 1–3 credit hours
- Prerequisites
- C- or higher in MSCH-C 101 and MSCH-C 207, or consent of instructor
- Description
- Exploration of management or strategic problems and issues in telecommunications. Topics vary.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 453 and TEL-T 453.
- Credits
- 3
- Prerequisites
- None
- Description
- Examines the relationship between media and modern politics. Topics will vary.
- Repeatability
- Credit given for only one of MSCH-S 312 or TEL-T 312.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 207 or MSCH-C 213, or consent of instructor
- Description
- Discussion of how today's electronic media was shaped by past inventions, business innovations and regulatory decisions. Traces the development of mass communication from the telegraph to the telephone, radio, and television to the arrival of digital communication technologies.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101
- Description
- A comparative study of the development of broadband networks in different parts of the world. The interaction between national telecommunications policies and international arrangements, institutions, and structures.
- Fall 2024CASE SHcourse
- Credits
- 1–3 credit hours
- Prerequisites
- At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
- Repeatability
- May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497.
- Grading
- S/F grading.
- Credits
- 3
- Prerequisites
- None
- Description
- Theory and practice of designing, implementing, and evaluating persuasive materials and messaging campaigns for consumer-focused media. Emphasis on current strategies and techniques employed throughout all media with a concentration on broadcasting.
- Credits
- 3
- Prerequisites
- None
- Description
- Media historiography, topics in national media history, national and international movements and trends. Topic varies.
- Repeatability
- May be repeated with a different topic for a maximum of 6 credit hours in CMCL-C 420 and MSCH-F 420.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Covers the evolution of media network technology, policy economics, and industries from the 1870s to the present. Explores basic telecommunication transmission and switching, general operational concepts, and societal and cultural effects of telephony and the internet in the United States.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Basic concepts for developing an effective network system. The interaction between network technologies and human behavior.
- Repeatability
- Credit given for only one of MSCH-M 326 or TEL-T 326.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Technology, programming, economics, marketing, and regulation of cable television and other multichannel, broadband media delivery systems.
- Repeatability
- Credit given for only one of MSCH-M 329 or TEL-T 329.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- C- or higher in MSCH-C 223 and MSCH-C 228 OR MSCH-C 229; or consent of instructor
- Description
- Explores the organizational, economic/ business, and legal aspects of production management of commercial and noncommercial projects, including television and news media.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Techniques and skills used in selling advertising for television, radio, cable, and the Internet: researching prospective clients, knowledge and application of marketing models, developing an effective media mix to achieve market goals, preparing written and oral sales presentations.
- Repeatability
- Credit given for only one of MSCH-M 343 or TEL-T 343.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Analysis of market structure and behavior of firms and organizations in broadcasting, cable television, motion picture distribution, print media, common carrier, and other communications industries. Policy and strategy applications.
- Repeatability
- Credit given for only one of MSCH-M 421 or TEL-T 421.
- Fall 2024CASE SHcourse
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 207; or consent of instructor
- Description
- Topical seminar on social and business applications of telecommunications. Exploration of the potential for delivering public and business services via the telecommunications network.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 422 and TEL-T 422.
- Fall 2024CASE SHcourse
- Credits
- 1–3 credit hours
- Prerequisites
- C- or higher in MSCH-C 101 and MSCH-C 207, or consent of instructor
- Description
- Exploration of management or strategic problems and issues in telecommunications. Topics vary.
- Repeatability
- May be repeated with different topics for a maximum of 6 credit hours in MSCH-M 453 and TEL-T 453.
- Credits
- 3
- Prerequisites
- A grade of C- or higher in MSCH-C 101
- Description
- A comparative study of the development of broadband networks in different parts of the world. The interaction between national telecommunications policies and international arrangements, institutions, and structures.
- Fall 2024CASE SHcourse
- Credits
- 1–3 credit hours
- Prerequisites
- At least junior standing; at least 12 credit hours completed in the school; and application for internship credit approved by the school
- Notes
- Application is available on the Media School website
- Description
- Faculty-supervised work in a media field related to student's academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor.
- Repeatability
- May be repeated for a maximum of 6 credit hours in CMCL-C 382, MSCH-I 382, MSCH-I 497, MSCH-X 472, or TEL-T 497.
- Grading
- S/F grading.
- Electives. One (1) course from EACH of the Focal Areas not chosen in 2a above (2 courses).
- Additional Requirements.
- At least nine (9) credit hours in the concentration must be at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the concentration.
- A GPA of at least 2.000 for all courses taken in the concentration—including those where a grade lower than C- is earned—is required.
MSCH-A 347 Persuasive Messaging in Media
MSCH-A 441 Integrated Marketing Communication Campaign Planning
MSCH-F 420 Topics in Media History
MSCH-J 409 Media Management
MSCH-J 410 The Media as Ethical and Social Institutions
MSCH-J 470 Broadcast Media Analysis
MSCH-M 322 Internet Ecosystems
MSCH-M 326 Network Design
MSCH-M 329 Cable/Broadband Communications
MSCH-M 330 Production Management
MSCH-M 343 Media Sales Management
MSCH-M 344 Programming Strategies
MSCH-M 411 Media Industries and Cultural Production
MSCH-M 421 Media Economics
MSCH-M 422 Business Applications in Telecommunications
MSCH-M 446 Media Management
MSCH-M 453 Media Industry Topics
MSCH-S 312 Politics and the Media
MSCH-S 348 Audience Analysis
MSCH-T 427 International Media Networks
MSCH-X 472 Media Internship
MSCH-F 420 Topics in Media History
MSCH-J 300 Communications Law
MSCH-J 407 Current Issues in Media Law
MSCH-J 410 The Media as Ethical and Social Institutions
MSCH-L 317 Media Ethics and Professional Responsibility
MSCH-L 322 Media Policymaking
MSCH-L 424 Media and the Constitution
MSCH-L 425 Media Regulation
MSCH-M 322 Internet Ecosystems
MSCH-M 329 Cable/Broadband Communications
MSCH-M 330 Production Management
MSCH-M 413 Global Media Issues
MSCH-M 421 Media Economics
MSCH-M 453 Media Industry Topics
MSCH-S 312 Politics and the Media
MSCH-T 311 History of Electronic Media
MSCH-T 427 International Media Networks
MSCH-X 472 Media Internship
MSCH-A 347 Persuasive Messaging in Media
MSCH-F 420 Topics in Media History
MSCH-M 322 Internet Ecosystems
MSCH-M 326 Network Design
MSCH-M 329 Cable/Broadband Communications
MSCH-M 330 Production Management
MSCH-M 343 Media Sales Management
MSCH-M 421 Media Economics
MSCH-M 422 Business Applications in Telecommunications
MSCH-M 453 Media Industry Topics
MSCH-T 427 International Media Networks
MSCH-X 472 Media Internship
- Creative Industry Management
- Media Law and Ethics
- Media Research
- At least 18 credit hours in the major must be completed in courses taken through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- At least 18 credit hours in the major must be completed at the 300–499 level.
- Except for the GPA requirement, a grade of C- or higher is required for a course to count toward a requirement in the major.
- A GPA of at least 2.000 for all courses taken in the major—including those where a grade lower than C- is earned—is required.
- Exceptions to major requirements may be made with the approval of the department's Director of Undergraduate Studies, subject to final approval by the College of Arts and Sciences.
The Bachelor of Arts degree requires at least 120 credit hours, to include the following:
- College of Arts and Sciences Credit Hours. At least 100 credit hours must come from College of Arts and Sciences disciplines.
- Upper Division Courses. At least 42 credit hours (of the 120) must be at the 300–499 level.
- College Residency. Following completion of the 60th credit hour toward degree, at least 36 credit hours of College of Arts and Sciences coursework must be completed through the Indiana University Bloomington campus or an IU-administered or IU co-sponsored Overseas Study program.
- College GPA. A cumulative grade point average (GPA) of at least 2.000 is required for all courses taken at Indiana University.
- CASE Requirements. The following College of Arts and Sciences Education (CASE) requirements must be completed:
- CASE Foundations
- CASE Breadth of Inquiry
- CASE Culture Studies
- CASE Critical Approaches: 1 course
- CASE Foreign Language: Proficiency in a single foreign language through the second semester of the second year of college-level coursework
- CASE Intensive Writing: 1 course
- CASE Public Oral Communication: 1 course
- Major. Completion of the major as outlined in the Major Requirements section above.
Most students must also successfully complete the Indiana University Bloomington General Education program.
Students will be able to:
- Understand media content as circulated information created, shaped, modified in response to a wide variety of motives and pressures;
- Demonstrate a broad understanding of the media "ecosystem," a complex system of interrelated institutions, technologies and organizations shaped by a variety of policies, laws, and principles that have developed over time with its own history;
- Master specific knowledge and skills essential to success in the creative industries, such as creating cash-flow statements and clearing music rights; and
- Combine their general knowledge of the "ecosystem" with the specific knowledge and skills they acquire to map out a rewarding, ethical, and successful career in media.
Specializations
- Specialization in Advertising Creative
- Specialization in Advertising Management
- Specialization in Art, Aesthetics and Experimental Media
- Specialization in Audio Journalism
- Specialization in Black Cinema Studies: Aesthetics, History, and Image
- Specialization in Broadcast Journalism
- Specialization in Creative Industry Management
- Specialization in Digital Journalism
- Specialization in Documentary
- Specialization in Editing and Post Production
- Specialization in Game Art
- Specialization in Game Audio
- Specialization in Game Production
- Specialization in Global Media
- Specialization in Graphic Communication
- Specialization in Health Communication
- Specialization in International Cinema
- Specialization in Media & Creative Advertising Strategies
- Specialization in Media and Cultural Studies
- Specialization in Media and Diversity
- Specialization in Media History New and Old
- Specialization in Media Law and Ethics
- Specialization in Media Persuasion and Behavior
- Specialization in Media Psychology
- Specialization in Media Research
- Specialization in Multi-Camera Video Production
- Specialization in Narrative Filmmaking
- Specialization in New Media Marketing
- Specialization in News Writing
- Specialization in Photojournalism
- Specialization in Politics and Media
- Specialization in PR and Strategic Communication
- Specialization in Screenwriting
- Specialization in Sex, Gender and Media
- Specialization in Sports Journalism
- Specialization in Video Journalism
- Specialization in Web